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Guillaume de la Serre

Community Products Manager at Cellfish Media LLC (Lagardere SCA)
Online Media | Greater New York City Area, US

Summary

Mobile Media & Digital Marketing professional.
Specialties: Demonstrated skills include product development, P&L management, online marketing, content production, business development, strategic research and financial modeling. Self-starter with entrepreneurial spirit and passion for new technologies.

Experience

  • Feb 2007 - Present

    Product Manager / Cellfish Media LLC (Lagardere SCA)

    Location: New York, USA

    >> Since Feb 2008: Product Manager: responsible for launching new subscription services (chat, dating, social networks), managing multi-million dollar P&L (revenue x10 within first year) and spotting new product and distribution opportunities.

    >> Feb. 2007- Feb. 2008: Corporate Planning Manager: helped CEO & founder with reporting to board of directors, corporate communication, competitive surveys and financial analysis.

    Founded in 2004, Cellfish Media is a global leader in mobile content distribution. The company now has a team of 320 full-time professionals who generated net revenues of $100M-$150M in 2009. Cellfish Media is a partly owned subsidiary of Lagardere Media Group (MMB.PA).
  • Jul 2005 - Jan 2007

    General Manager / Boylan Studios Inc.

    Location: New York, USA

    >> Managed a team of five FTE and supervised operations.

    >> Managed cash flow, finance, administrative and legal

    >> Established new sales, marketing and branding strategy and increased sales by 120% in 16 months bringing company to profitability.

    Clients included major magazine publishers, independent movie producers, TV and commercial production companies, leading event planners, corporate PR agencies and renowned fashion photographers and designers.
  • Jan 2005 - Jun 2005

    Production Assistant / CNN

    Location: New York, USA

    >> Assisted United Nations permanent correspondent Richard Roth and produced segments for CNN live coverage of the United Nations and for CNN International weekly show Diplomatic License.
  • Jan 2004 - Jul 2004

    Production Assistant (White House) / France 2

    Location: Washington DC, USA

    >> Assisted White House permanent correspondent Alain de Chalvron and produced news segments for the second largest daily news show in France.
  • Sept 2003 - Jan 2004

    Business Development Manager / Paris Premiere (M6 Media Group)

    Location: Paris, France

    Paris Premiere is a leading Arts & Entertainment cable TV channel in France
  • Jan 2003 - Jun 2003

    Marketing Analyst / Interdeco Barcelona (Lagardere SCA)

    Location: Barcelona, Spain

    Interdeco is the advertising network of Lagardere Media group
  • Jul 2002 - Aug 2002

    IT security consulting intern / code511 SARL

    Location: Paris, France
  • Sept 2000 - Feb 2001

    Online Marketing Intern / eTF1 (Television Francaise 1 S.A.)

    Location: Paris, France

    TF1 is the largest broadcast media group in Europe. With 12 million unique visitors a month, the website reaches 48% of the French active web users.
  • Jul 2000 - Aug 2000

    Online Affiliate Marketing Intern / ibourse.fr (Capitalia Gruppo Bancario)

    Location: Paris, France

Education

  • 2004 - 2005

    Columbia University - School of International and Public Affairs

    Master in International Business & Finance
  • 2003 - 2004

    Université Paris Dauphine

    Master in Economics & Foreign Affairs
  • 2001 - 2003

    Institut d'Etudes politiques de Paris

    Master in Business Administration
  • 1998 - 2001

    Institut d'Etudes politiques de Paris

    BA in Political Science
    Activities: Co-founded artelio.org, the first website contributed by Sciences Po students around the world.

Additional information

Websites:
Interests:
Documentary production Photography production Electronic Music production Digital media & Social networks