gregoire chalopin
I am creative director at FRED & FARID SHANGHAI which I launch and manage along with my fellow Feng Huang.
I followed creative duo Fred & Farid from the early creation of Marcel to their independent communication group, before launching Paris based creative hotshop absinth as well as dedicated online shops for hand made ties, original cufflinks and personalised belt.
I then became creative director at TBWA\Shanghai during 2 years and felt in love with China.
* things I wrote & art directed- * things I've done
- * things I share
- * things I frame (flickr)
- * things I snap (Instagram)
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- Experience
- Mar 2012 - PresentCreative Director / FRED & FARID SHANGHAI
- Nov 2008 - Presentco-founder / DMC Mode & AccessoireOnline boutiques for men accessories. cufflinks: www.thecufflinksshop.com belts : www.thebeltfactory.com ties: www.thehouseofties.com
- Apr 2010 - Feb 2012Creative Director / TBWA\ ShanghaiIn charge of the agency's largest and coolest account, Pernod Ricard. Brand portfolio includes ABSOLUT, Ballantine's, Helan Mountain (wine), Martell, Montesquiou, Royal Salute (whisky), TCX (baijiu), The Glenlivet. Love and deeply immersed in those brands as much as their products. • Recruited and managed a team of workalcoholics; copywriters, art directors, designers. • Developed ATL, BTL and integrated campaigns and lead other agencies (event, vendors, PR, media). Created numerous TVCs for both Chinese and international market. • Helped install Martell as the leader in the cognac category in China at the expense of historical leaders Hennessy and Remy Martin. • International creative lead on Martell Noblige and Royal Salute brands. • Won all internal (within TBWA network) and external pitches/new business.
- Jan 2008 - Mar 2010Founder, Creative Director / AbsinthCreative hotshop based in Paris. Identity, Strategy & Design work: http://vicomte-a.com http://twinsforpeace.com http://thecufflinksshop.com http://thehouseofties.com http://thebeltfactory.com
- Oct 2006 - Dec 2007creative / storyteller / FRED & FARIDCopywriter / Art Director Launch of Fred & Farid Digital
- Jun 2005 - Oct 2006creative / storyteller / MARCEL ParisCopywriter / Art Director creative lead: France 24 / Ballantine's new business: Orange / Opel / Coca-Cola / ...
- 2002 - 2002Financial Analyst Assistant / BNP Paribas Equities
Education-
2002 - 2005ECVgraphic design
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2000 - 2002Université Paris Dauphine
Additional Information-
Websites:
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Tweets
- passation de pouvoir.. et de biais http://t.co/d6cyYPbsMay 15, 12 from web Reply, Retweet, Favorite
- Be brave. Save a monkey's life by licking his butt. #chinesedelights http://t.co/CRezpw0oMay 09, 12 from web Reply, Retweet, Favorite
- Emerveillement. Cette perle est à la photographie ce que @JeanReneCraypio est au web 2.0 (via @Babarelli ) http://t.co/WrmhdZo2May 09, 12 from web Reply, Retweet, Favorite
- my driver's weapon of cavernous bogey extraction http://t.co/qiNQt3wE
- The first production of @fredfaridparis Shanghai takes place in Guilin.. @ Li River, Guangxi Province 漓江,广西 http://t.co/MxkMBy5g
- Along the Li river, in beautiful Guilin @ Li River, Guangxi Province 漓江,广西 http://t.co/8pHQb7BY
- Off to Beijing with the high speed train @ Shanghai Hongqiao Railway Station http://t.co/qwkaaCbL
- Ai Wei Wei's way http://t.co/h5nvFvR0
- Louis Vuitton & Marc Jacob. Great scenography. @ Jardin des Tuileries http://t.co/RbMhfcDI
- 2 affronts en 2 jours, pas cool le PSG.. http://t.co/qu5RVCd7Mar 22, 12 from web Reply, Retweet, Favorite
- Earlier tday @FeiWangLondon was asked: There's hollywood glamour, french glam..Is there chinese glam? Fei is its best proof :) #chinaconnect
- @MMTavolaro yes we are, plse drop us a mail (contact details on FF website)
- @renaudedba avec plaisir, le local devrait être presque prêt pour l'occasion. Cc: @fengparis @FredFarid
- Chinese foodfight, good to be back home http://t.co/mho1i7K6
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Public Photos
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