gregoire chalopin




I am creative director at TBWA\Shanghai since early 2010.


I followed creative duo Fred & Farid from the early creation of Marcel to their independent agency, before launching Paris based creative hotshop absinth as well as dedicated online shops for hand made ties, original cufflinks and personalised belt.

Profile

Grégoire Chalopin
Creative Director
Marketing and Advertising | China, CN

Experience

  • Apr 2010 - Present
    Creative Director / TBWA\ Shanghai
    In charge of the agency's largest and coolest account, Pernod Ricard.

    Brand portfolio includes ABSOLUT (vodka), Ballantine's (whisky), Helan Mountain (wine), Martell (cognac), Montesquiou (armagnac), Royal Salute (whisky), TCX (baijiu), The Glenlivet (whisky). Love and deeply immersed in those brands as much as their products.

    • Recruited and managed a team of workalcoholics; copywriters, art directors, designers.
    • Developed ATL, BTL and integrated campaigns and lead other agencies (event, vendors, PR, media).
    Created numerous TVCs for both Chinese and international market.
    • Helped install Martell as the leader in the cognac category in China at the expense of historical leaders Hennessy and Remy Martin.
    • International creative lead on Martell Noblige and Royal Salute brands.
    • Won all internal (within TBWA network) and external pitches/new business.
  • Nov 2008 - Present
    co-founder / DMC Mode & Accessoire
    Online boutiques for men accessories.

    cufflinks: www.thecufflinksshop.com
    belts : www.thebeltfactory.com
    ties: www.houseofties.com
  • Jan 2008 - Mar 2010
    Founder, Creative Director / Absinth
    Creative hotshop based in Paris.
    Identity, Strategy & Design

    work:

    http://vicomte-a.com
    http://twinsforpeace.com
    http://thecufflinksshop.com
    http://thehouseofties.com
    http://thebeltfactory.com
  • Oct 2006 - Dec 2007
    creative / storyteller / FRED & FARID
    Copywriter / Art Director

    Launch of Fred & Farid Digital
  • Jun 2005 - Oct 2006
    creative / storyteller / MARCEL Paris
    Copywriter / Art Director
    creative lead: France 24 / Ballantine's
    new business: Orange / Opel / Coca-Cola / ...
  • 2002 - 2002
    Financial Analyst Assistant / BNP Paribas Equities

Education

  • 2002 - 2005
    ECV
    graphic design
  • 2000 - 2002
    Université Paris Dauphine

Additional Information

Websites:
Personal Website, Company Website
* things I've done
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