Gaía Passarelli

Goo MTV e Extrato MTV.

Monthly 5 Perguntas column.

album reviews

I started rraurl.com as a webzine in 1997 and made it my "day job" in 2001. I decided to take rraurl.com's seriously because I wanted to write about music and culture, but in order to do that I got to take care of all aspects of the business, going from managing cash flow to creating a regular work group to planing long-term advertisement. Today the website if the main source of
alternative and electronic music in Brazil, with clients going from AMBEV and Nokia to music festivals and record labels.

Worked in groups setting up web projects for clients like Telefonica, Microsoft, Sadia and Kraft Foods. Responsibilities for planing timelines for projects, final-checking and testing html code.

Helped setting up the first big version of the brazilian MTV website. When I got
on board we where dealing with issues like using Dreamweaver to code or keep
writing the code "on hand". Got to deal with design issues during the proximity
of designers and programmers at the company. Every year we had to re-do the
site again, based on the TV annual visual makeover, and create special websites
for special occasions like the VMAs. We won 6 iBest (the brazilian "internet
oscars") during this time.

Vesta was a group of brilliant coders from São Paulo based on Microsoft
company model creating e-commerce software to companies like Itaú, UOL
and the MS itself, in the late 90s. I learned a lot of team work, Java scripting
and the day-to-day of a serious office - as well as using a clean shirt for client-
meetings and working till 4am - while working with the "art crew" who gave the