Shauna Forkenbrock

* Established the Communications Department. * Creative advisor to all fundraising endeavors. Implemented marketing strategies through branding, content management, social media, list distribution management, direct mail, web presence, video witnesses, and multimedia. These include annual generosity campaigns [latest raised $6.5 million]; Three capital campaigns [garnered a combined total of over $20 million for three buildings]. * Instrumental in growing market share 4-17% each year for 18 consecutive years through design and implementation of marketing strategies, branding, staying flexible with technological advances, and recruiting and mobilizing volunteer teams. * Work with 25 departments (from Executive Staff to Volunteers) to publicize events and programs to constituents and community. * Implement online strategy including targeted emails, blogs, twitter, facebook, linkedin, analytics, SEO, web content, web design, and ferociously tracking social media trends. * Researched, developed, and implemented: * Web Department with interactive capabilities coupled with ease of update for non-technical personnel. * monthly 28-page magazine, including writing, editing, photography, graphic design, page layout-total process from concept to print. * Video Department with flexibility to grow and adapt with technology. * Currently manage 4 teams comprised of 85 volunteers.

* Part of a team that accomplished increased season ticket-holders by 12% through aggressive direct mail, advertising, and telemarketing campaigns; strived for sold-out concerts through single-ticket advertising, group sales, newspaper and radio interviews with guest artists; maintained positive high profile in the market, and managed crisis/damage control. * Other responsibilities: developed mutually beneficial sponsorship packages; strategic planning, copywriting, layout & design of annual brochure; media planning & budget setting; developed advertising in print, radio, and television; editor of monthly newsletter.

Coordinated national weekly publicity with 5 local stores through: signage, circulars, and media buying. Worked closely with the local Display Teams to make sure featured weekly items were appropriately displayed. Marketing liaison between local corporate office and local stores.

Bachelor's Degree in Journalism (Advertising; Copy/Layout

Company Website

Social Media, New Technologies, Golf, Foodies, Baseball