Digital strategist, innovator + entrepreneur
Online Media | San Francisco Bay Area, US
I'm a digital media strategist, innovator, and entrepreneur fascinated with the intersection of art, technology, and digital culture. I'm also an avid designer, developer, and creative enthusiast with a portfolio that includes photography, frontend web development, and interactive installation art.
Specialties: Brand and business strategy, sales and marketing analytics, social media strategy, public speaking and presenting; design and user experience development; turning insights into action; building things nimbly.
2011 - Present
Founder + CEO / GradMap
Alumni fundraising, transformed.
GradMap uses social profiles and an innovative interface to personalize campaign participation, transforming the typical "honor roll" into an interactive and up-to-date alumni reconnection and networking tool. As Founder + CEO, I've bootstrapped and led the design, development, and pilot testing for an alpha version of the application in collaboration with UC Berkeley's Haas School of Business. Learn more at http://gradmap.com
2009 - Present
Founder + Principal / Familian&1
insights + interfaces for digital media
Familian&1 connects the dots of digital media for brands seeking to enrich and optimize their digital presence. Capabilities include innovative interface development, digital portfolio design, digital strategy, analytical storytelling, and visual dashboarding for sales, marketing, and web performance analytics. Learn more at http://familian1.com
2009 - Present
Board Member + Treasurer / Root Division
Root Division is a nonprofit arts-education organization in San Francisco's Mission District which offers subsidized studio space to emerging artists in exchange for their time (10-20 hrs/mo) teaching after-school and adult art educational classes. Duties as Board Treasurer include financial reporting and oversight of RD's $250,000 operating budget plus strategic leadership on initiatives to improve organizational operations and efficiency.
Interim CEO / 8020 Media, Inc.
Facilitated the company’s successful acquisition and restart after a December 2008 shutdown.
Director & VP of Product Management / 8020 Publishing
Led a team of seven engineers and designers to grow and optimize 8020’s core social media sites.
Projects enhanced usability, increased site traffic, and improved site monetization.
Participant, Bertelsmann Entrepreneur's Program / Bertelsmann
Opened Bertelsmann’s San Francisco office and tracked trends, business models and startups relevant to core businesses. Developed key pieces of a corporate Internet strategy for Bertelsmann’s incoming CEO.
Digital Trends Lecturer / Major Metropolitan Newspapers and related organizations
While studying at the Haas School of Business, I was invited to lecture on trends in digital media at a number of metropolitan newspapers and related organizations, including the San Francisco Chronicle, Sacramento Bee, LA Times, San Diego Union Tribune, American Society of Newspaper Editors conference, and UC Berkeley's School of Journalism.
Product Marketing Management Summer Intern, Applications Group / Apple, Inc.
Researched, developed, and recommended alternative business models for the .Mac online service (now called MobileMe). Selected to present insights on strategic options to VPs & SVPs at Apple.
Consultant & Business Development Strategist / Faith Popcorn's BrainReserve
Authored and presented brand strategy recommendations to Fortune 500 clients including Coca-Cola, McNeil Pharmaceuticals, and Tyson Foods. Closed over $4 million in brand consulting work for clients including Avon, Mattel, and McNeil.
Head Speechwriter to the Fire Commissioner / the New York City Fire Department
Wrote all speeches, talking points, published articles, formal correspondence and policy summaries on behalf of Fire Commissioner Nicholas Scoppetta and his senior advisory staff.
John Houston Finley Fellow / Harvard University
Year-long travel grant awarded by Harvard University to two graduating seniors; Ventured across four continents to capture 4,000 photographs of the built and natural environment; Transformed that collection of photographs into a virtual travelogue, a series of gallery exhibits, and a large-format artist’s book published in limited edition.
University of California, Berkeley - Walter A. Haas School of Business
Digital Media + Entrepreneurship
AB, Magna Cum Laude
American History & Literature
UC Berkeley Foundation Young Bear's Award (2008)
Haas Scholarship, UC Berkeley (2005)
John Houston Finley Fellowship, Harvard University (2001)
John C. Imrie Award, Eliot House, Harvard Univeristy (2001)
Magna Cum Laude, Harvard University (2001)
Phi Beta Kappa, Harvard University (2000)
John Harvard Scholar, Harvard University (1998-2001)
Most Outstanding Sophomore Essay, History & Literature, Harvard University (1999)
Detur Book Prize, Harvard University (1998)
Bishop's Medal, Harvard-Westlake High School (1997)
The future of digital media and its impact on traditional business models;
Artistic creativity and design (portfolio includes photography, graphic and web design, installation art, and furniture design);