Fabio Cassandra

Curriculum

Profile
Experience
Education
Info

I have been working for more than 4 years in the web marketing field, with a deep knowledge of Search Engines (SEO and SEM) and Social Media Marketing.

Specialties: Online Marketing, Digital Strategy, Lead Generation, Online Reputation Management, SEO, SEM, Adwords, Facebook, Twitter, Web Usability, Magento and E-commerce, Blogging, Wordpress, Tumblr, Twitter, Article Marketing, Affiliation Marketing, Viral Marketing, Web Analytics, HTML

Jan 2012 - Present
Head of Digital Marketing / GlossyBox Italia
Jan 2010 - Present
Founder / Cassandra.it

Responsibilities: • Internet Marketing and Brand Manager • SEO, PPC and SM Manager • Digital PR and Corporate Blogger
Sept 2011 - Present
Social Media & Web Marketing Manager / GlossyBox Italia

Responsibilities: • Socia Media Strategist (+20k organic fans in 4 month) • Increase sales via Social Media (top 3 source of revenues) • Digital PR Manager • Web Marketing Manager
May 2010 - Present
Social Media and Community Manager / Groupon.it

Responsibilities: • Manage a 200k community on Facebook and Twitter • Increase sales via social media (+15% MOM) • Execute lead generation campaign and customer care activities • Support Sales and Marketing with analysis and insights • Corporate blogger
May 2009 - Present
Project Analyst / Bruce Clay Italia

Responsibilities: • Account management • Developing SEO audits, action plan and results analysis • Manage Adwords campaign • Web copywriting
Feb 2008 - Present
Business Analyst / Kijiji, an eBay Company

Responsibilities: • Marketing investment optimization (PPC) • Direct Marketing campaign • Market share analysis • On site analysis

2008 - 2009

Università Commerciale 'Luigi Bocconi'

Master of Science in Marketing Management in Economics
2007 - 2007

University of California, Los Angeles

e-marketing

Websites:

Digital Marketing Strategist

SEO, SEM and SMM Specialist

Contact me!