Born in Chicago and moved to Israel with family during high school. Graduated from Hebrew University (International Relations and Psychology) and participated in Shalem Center's "Art of the State" philosophy and political theory program.
Drafted to IDF in 2007 and served in the International Military Cooperation Department and later as assistant to the Head of the Regional Strategic Planning Department until moving to the North American Media Desk in the IDF Spokesperson's Unit in 2011. Completing master's thesis at IDC Herzaliya, focusing on strategic communications.
As the North American spokesperson, I head strategic planning for communication goals and interact with North American media, through both planned initiatives as well as responses to queries. I work with people from across the spectrum, ranging from AP and CNN to production companies and Jewish or Christian media outlets around the world. As a side bonus, I also have the privilege of frequently meeting and lecturing to dignitaries and groups who visit Israel.