Formulated digital and social strategies for a total of 20 franchise clients, including Checkers/Rally's, Huddle House, Toppers Pizza, Lenny's Sub Shop, and Wing Zone.
Managed social communities with a combined footprint of over 200,000 fans and followers.
Conceived, led, and built out 40+ unique and Facebook tabs/applications for user-generated content contests, brand awareness, and franchise lead generation.
Self-trained and aided in training others in HTML and CSS practices when building Facebook applications.
Coordinated Foursquare venue claims and specials on the corporate and franchisee levels to drive foot traffic to 600+ locations.
Oversaw Facebook campaign that generated a 400+% increase in fan base in one week.
Advised clients continually on new developments and best practices in the social and digital space.
Wrote detailed internal and external marketing documents and blog posts.
Introduced social monitoring tools and Facebook app development software that were later adopted for department-wide use.
Began as Social Media Coordinator, promoted to Digital Producer.