Bhupesh Shah

Teaching/Have Taught:
Intro Marketing; Export Marketing; Marketing Metrics and Analysis; Digital Media;
Intercultural Behaviour and Communication;
Intro to Business; Business Management;
Advanced Report Writing;
Advanced Research Methodology; Applied Research Project

Activating business through the development and management of insightful marketing, sales and web strategies.

Taught Design Management, Professional Practice, Marketing, Purchasing, International Logistics, Case Studies in Design, Economics of Design, Customer Service and Computer Basics (Word/Excel) to students enrolled in the Bachelors of Industrial Design, Bachelors of Interior Design, Logistics Diploma and Supply Chain Management Post-graduate programs.

• managed the $42MM consumer, commercial and industrial products portfolio
• directed in-house creative for all advertising, sales and marketing support materials
• launched two off-price brands to protect market share and ensure quality in entry-level products
• developed expertise in strategic channel management
• directly increased sales to national retail accounts by 215% over five years
• increased sales to commercial customers by 70% over five years
• initiated change in retail product returns process which resulted in net cost savings of over 10%
• gained deep understanding of how a European-based organization is managed

• spearheaded Internet website on behalf of Clorox Canada
• managed the $40MM non-household products portfolio (Armor All/STP, Scoop Away/Jonny Cat litter, Kingsford charcoal, Hidden Valley Ranch dressing, Black Flag)
• exceeded volume target by 4% and profit target by 30%
• re-engineered charcoal business through pricing, trade/ consumer program and distribution changes
• initiated changes in forecasting system
• developed consumer U&A research
• identified and executed key business building projects for pesticide and car care brands
• Canadian representative on global brand leadership council

As Marketing Manager:
• managed the $40MM convenience category and the $600MM gas, auto accessories, lube, propane and car wash categories
• managed a project to bring every site in the network up to an optimum level of marketing and merchandising standards
• increased convenience category margin by 8% and decreased promotional costs by 15% without affecting sales
• initiated the development of an electronic retail price management system to optimize network profitability

As Buyer:
• managed the $90MM automotive cooling system and electrical parts categories
• increased gross margin by 12% and sales by 15%
• successfully negotiated a 190%+ increase in co-op advertising funding

• member of the Steering Committee on Co-Op Advertising Funding
• developed a management plan for all buyers which resulted in an increase in overall co-op funding by 45%