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The Night Hawks (Taken with Instagram at DUMBO, Brooklyn)

Daily East River Dogs (Taken with Instagram at East River Ferry Terminal Brooklyn Bridge Park/Dumbo).

Grr. Wish I could catch when the iPhone autocorrects “dogs” to “digs” (or WHY it does that).

Yearly Merry Christmas Dogs

The Ron Jon surf shop signs are the Wall Drug signs of I95, moreso than the South of the Border signs.

Daily Deli Dogs 11 December 2011

Left IBM ten years ago yesterday…

And all I wrote was this whiny blog post.

In theory I was going to serve in some sort of executive role at a local startup, in practice that only lasted for six months. I’d write more about that experience, but can’t, even ten years later.    

I have many minor regrets, but not many major ones.

My head was quite messed up that fall of 2001.  9/11 being only one of many little chessmen playing around in my head.  Honestly, I think that the implosion of what I thought was a career at IBM did more to mess up my head.  

I hadn’t really thought much of it recently until jwz’s piece “Watch a VC use my name to sell a con.”  hit the wires.  I think much of my resistance to traditional VC funded startup mythology comes from having had a similar experience at IBM, though with only a small pot of fuck–you money at the end.  

I know, I know, IBM?  But seriously, the small group we had running ibm.com (under 25 people for most of the 1994-1999 period) was severely underfunded and understaffed for what we were allegedly supposed to do (run www.ibm.com and a myriad of other IBM corporate sites, while also directing in some sort of vague cross-matrixy way all of IBM’s web sites, 1000+ of them, worldwide).  We slept under the desks in our office in Armonk, until we got kicked out in December 1996, then we slept on/under desks at offices at 55 Broad Street in Lower Manhattan.

We were chronically short on hardware.  I regularly erased the logs for www.ibm.com for the first couple of years because I simply had no place to store them and couldn’t get funding for a 1Gb (!) drive to archive them to.  Don’t even ask about tape backup.

IBM’s foray into Chess web sites was mostly a disaster, partly due to my own mistakes (hey, did you know that even with reverse resolution turned off a certain 1997 era web server would still try to do reverse lookups, and hang horribly on a multiprocessor RS/6000 system? Yeah, neither did I), but also due to funding (the first Chess site was hosted on a shared server at some poor ISP in Boston because …well, it wasn’t a priority. Until it crashed and rearranged priorities).

Ahem…anyway, ibm.com was a great, small, team at the epicenter of a truly revolutionary era in technology and within IBM.  I miss that team.  When I tried to return to IBM in the Fall of 2001 (after a ~8 month post Sydney Olympic Games sabbatical) I couldn’t find any organization that came even close to that sense of camaraderie, collaboration and innovation.  I’m sure they existed, they probably still exist within IBM, but I couldn’t find one, and ended up leaving on a really sour note.

I honestly thought that having served as Corporate Webmaster (I know, what the hell is that? Think CTO. Sort of.) for IBM would have been an entree into multiple opportunities.  If anything it’s been a millstone (NOT albatross, read up on your Coleridge).  Larger companies viewed it as a non–executive HTML jockey role, smaller companies viewed it as too much experience.  Non–profits viewed it as a guarantee that I’d walk out on them the minute I got an offer from Corporate America™.

Still, I think leaving was the right thing to do, perhaps for the wrong reasons at the time.

I think that if you find yourself in a situation where you’re constantly sacrificing your personal life and health for some mythical payoff in the end, you need to get out.  The payoff, if it ever comes, never approximates the personal cost, never pays it back.

As for me, I sort of view the past decade as having been on the extended DL.  

I don’t have a grand plan for 2012 or the following decade, let’s see what happens.

Audio

Profile

Freelance CTO/Consultant on Web Site Operations and Digital Strategies
Internet | Greater New York City Area, US

Summary

I have twenty+ years’ experience designing, developing and managing Internet applications and web sites. As IBM’s first Corporate Webmaster (CTO), I pioneered web site operations practices and systems architectures to solve the problem of running a 7x24 web presence across multiple data centres in multiple countries. I ran ibm.com for five years, scaling it from a single system to two dozen systems in multiple regions. In the run–up to the 2000 Olympic Games, I was asked to take over managing the content and applications teams for the official web site, www.olympics.com. I left IBM in the Fall of 2001 to downshift and regain a sense of personal work–life balance.

In 2002 I started Artific Consulting as a boutique consultancy on web site operations & strategies for growth and management. After nine years I have decided to suspend consulting to focus on growing a side business into a more formal business.

I am available on a limited basis as a mentor to NYC area CTOs and technologists. I am not actively seeking consulting engagements.
Specialties: Internet application development and operations, Internet Strategy and Problem Resolution, Technology management and operations, Technology governance, Web site governance, web site operations, web site strategy

Experience

  • Sept 2009 - Present
    Founder / Stigmergy LLC
    Stigmergy is commonly defined as the swarm intelligence exhibited by ants. I am developing a business which combines my interests in “big–data” analysis, geographic information systems and graphical visualizations of data. The target customer set is small-to-medium businesses in the US and Canada.
  • Aug 2008 - Present
    Partner / Rowland LLP
    Rowland LLP is an investment partnership. It is closed to new investors and is not presently seeking investment opportunities.
  • Sept 2002 - Dec 2011
    Owner / Artific Consulting LLC
    Boutique consultancy focused on web site operations and digital strategies. Developed content management systems and e–commerce systems for several clients. Advised several clients on how to manage growth in technology and in their technology teams.
  • Dec 2001 - Jun 2002
    Senior Vice President, Technology / netomat
    I was recruited to take on this position responsible for managing the development of a multimedia authoring tool and player in Java at this New York City based startup.
  • Sept 2001 - Dec 2001
    Senior Consulting I/T Architect / IBM
    I was responsible for evaluating existing client Internet services and architectures and recommending IBM solutions to optimize performance and reduce cost.
  • Nov 1999 - Jan 2001
    Senior Manager, Official Web Site, Games of the XXVII Olympiad (Sydney Olympic Games) / IBM
    My responsibilities for the Sydney Olympic Games web site consisted of managing a fantastic team of 35 application developers spread across the US, Spain, and Australia. I was responsible for personnel and project management as well as serving as a technical liaison between the development team and IBM, IOC and SOCOG executives.

    As with previous Olympic Games web sites, in late 1999 I was recruited to take on managing aspects of the official web site for the Sydney Olympic Games. Over the course of 1999 I had advocated transferring www.ibm.com operations to IBM's Global Services arm and I had also transferred many of my Corporate Webmaster responsibilities to the IBM CIO's new Business Transformation process. As it was impractical to continue in both roles full-time, I decided to end my tenure as IBM's Corporate Webmaster to take on managing the Olympic Games web site.

    I developed and managed the plans to transfer our team to Sydney with minimal impact on development. I coordinated various tests of the web site as well as our participating in the formal dress rehearsals. I briefed IBM, SOCOG and IOC executives on various issues, problems and activities related to the web site.

    During the Olympic Games my role shifted to be one of two operations managers for the web site. In this role I was the sole contact with other Olympic Games organizations for any issues concerning the web site and was responsible for quickly analyzing and resolving any issues related to the site during my shift.

    As Sydney was IBM's final Olympic Games, my post-Games responsibilities were to help transition my staff to other positions within IBM as well as to prepare contractual transfers of information about the web site to the IOC.
  • Dec 1996 - Nov 1999
    Corporate Webmaster (CTO) / IBM
    The Corporate Webmaster was primarily a communications and business strategy role distinct from my parallel responsibilities for managing the technology operations for www.ibm.com. It was my responsibility to review and approve or reject all IBM web sites after consulting with peers in IBM Security, Legal, and Communications organizations. I was also responsible for coordinating communications to all technology professionals managing IBM web sites and Internet services.

    As Corporate Webmaster I was directly involved in developing naming strategies for IBM’s online presence and enforcing the policies and practices of IBM’s Marketing Communications organization. I worked directly with security and legal organizations to identify rogue IBM sites as well as non-IBM sites and services masquerading as IBM owned or endorsed.

    I helped develop and implement a technology architecture to consolidate IBM’s web presence from a haphazard collection of systems to a professionally managed service operated by IBM’s Global Services arm. The final step of this process was to help develop and evangelize a corporate–wide process for designing, developing, approving, measuring and managing new web sites and Internet services and transfer those responsibilities to the office of the CIO.
  • Dec 1994 - Nov 1999
    Senior Manager, ibm.com technical experience / IBM
    Over five years I created and developed the role of a technical webmaster position responsible for systems and application operations for www.ibm.com. My responsibilities grew from application development on Unix systems to designing, deploying and managing a mirrored Internet services deployment using IBM’s RS/6000 PowerParallel SP/2 architecture coupled with the Andrew File System (AFS) and later Distributed File System (DFS). I developed a variety of applications in C and Perl to manage content and services for IBM’s primary corporate site as well as secondary sites we were expected to support for related corporate organizations. My team grew from myself in December 1994 to fifteen application developers, systems administrators and webmasters responsible for operations of the web site in 1999.

    In 1996 and again in 1998 I was seconded or temporarily assigned to IBM’s Olympic web site efforts. These are detailed in separate entries below.

    In late 1998 I and my team designed, deployed and managed tools to support the development and testing of IBM’s “Bullseye” redesign, coordinating content development and deployment over hundreds of disparate servers and organizations while presently a unified look to outside world.

    Over the course of 1999 we migrated www.ibm.com to the remnant Olympic Games systems and transferred systems administration and security operations to IBM’s Global Services organization and IBM’s CIO.

    In 1999 I was also responsible for IBM’s Year 2000 reviews of Internet services. I developed tools to help audit IBM’s web sites for Year 2000 compliance, as well as advised on how to mitigate Year 2000 exposures in JavaScript and other web technologies.

    My role evolved over time to become less technical and more about the business of managing IBM’s presence online. While still responsible for technology operations of www.ibm.com, my day to day activities in 1998-1999 are best described under the "Corporate Webmaster" role above.
  • May 1994 - Dec 1994
    Webmaster, IBM Large Scale Computing Division / IBM
    After IBM’s corporate site launched on May 24, 1994 there was a rapid effort to develop web sites for IBM’s divisions. As one of a few people in IBM’s mainframe division active in Internet technology use and development, I was tasked with developing a web site for the LSCD division.

    Over the summer of 1994 I met with various marketing communications and support organizations to both learn about what needed to be on such a site as well as evangelize the use of Internet technologies to communicate with customers.

    On launching the site in September 1994 I began working closely with IBM’s Corporate Communications staff responsible for www.ibm.com and in December 1994 I was asked to take a one year assignment to IBM Corporate to support www.ibm.com.
  • Jun 1990 - May 1994
    Information Developer / IBM
    Developed technical documentation for RACF, MVS, and Case/390. Taught introductory classes in object oriented programming on MVS. Introduced internetworking concepts and practices to the mainframe development lab and evangelized the use of the Internet to communicate with customers and developers.

Additional Information

Interests:
Large scale data analysis and presentation, Visualization of data, Networked application development and operations, Developing markets and exchanges in information fields, AdTech - Advertising and Technology, Privacy and securing the self in an ever-more-connected world.

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