Elyse Levine

- Drove identification, strategy, development, and marketing of opportunistic, proprietary agency technology.
- Created and implemented processes, timelines, and research techniques to identify product opportunities, while working with CEO to outline a plan for agency IP.
- Developed innovative product concepts and prototypes, managed design and development teams in product execution, and strategized branding, positioning, and marketing plan of eventual product.

- Worked directly with agency’s Chief Strategy Officer in creating the agency’s strategic process, including creating agency briefs, brand philosophy, and research practices. Also was key in developing brand positioning and strategy for a new global financial investment company focused on renewable energy.
- Coordinated development, production, and strategy of digital media campaigns for Johnson & Johnson Internal Communications, Neutrogena, Lubriderm, and SUNY Plattsburgh, including SEM, website development, online ad media planning, mobile app development, and social media management.
- Provided emergency support to all clients in critical situations, such as website and app launches, server failures, short-notice development of customer communications platforms, and SEM/SEO optimization.

- Developed strategies and creative briefs for both digital and traditional marketing campaigns for Nissan North America, with typical brief turn-around time of 2 days.
- Participated in several Immersion Days to develop strategic positioning of new vehicles for Nissan, and was instrumental in creating short-term campaigns for Nissan’s regional marketing program.
- Maintained and managed ongoing subscriptions to secondary research programs such as Polk Insight, Strategic Vision, and Competitrack, and distributed and analyzed sales, competitive, and creative reviews for Nissan and competitors.

- Worked at Disney’s Polynesian Resort and Disney's Old Key West Resort as a Merchandise Cast Member
- Attended classes such as Exploring Marketing in the Walt Disney World Resort, and Creativity and Innovation: Gaining the Edge
- Participated in networking opportunities and seminars for career development with marketing professionals in the Disney company

- Worked in Account Management for Michelin tires, compiled competitive reports and created social media campaigns for client use
- Worked with Account Planning on developing Disruption Day materials for Nivea, Alli, and Scerene Healthcare
- Worked with Digital Consultant on developing websites for Alexian Brothers Hospital Networks and Ethicon Endo-Surgery

Master of Business Administration (M.B.A.) in Marketing & Strategy

Bachelor of Science & Bachelor of Arts in Advertising, English, Business Administration
Activities: Pride of the Sunshine Fightin’ Gator Marching Band, Tau Beta Sigma National Honorary Band Sorority, UF AD Society, UF Symphony Orchestra, National Society of Collegiate Scholars

Blog, Personal Website

4A's Strategy Festival Inspire! Finalist & Speaker Charlie Sheen "Tiger Blood" Internship Final 50

Advertising, writing, cello, social media, strategic consulting