elsa kim

gets excited about making connections: whether she's dreaming up great ideas or bringing together brilliant people.
 

Profile

Project & Data Product Manager at Fwix
Internet | San Francisco Bay Area, US

Summary

Passionate about making cool ideas come to life. Currently managing engineers build geolocation tagging technology, local data aggregation, and other mind-blowing tools at Fwix.
Specialties: Project management, product management, writing, research, concept development

Experience

  • Mar 2011 - Present
    Project & Product Manager / Fwix
    • Demo our geotagger product for major media clients (NPR, National Geographic, Gannett, &c)
    • Generate quantitative and qualitative benchmarks for the breath and depth of our data product
    • Manage team of 12 engineers working on multiple projects in week-long sprints
  • Aug 2010 - Feb 2011
    Marketing Consultant and Office Manager / HeartScan
    • Wrote, designed and coordinated direct and email marketing to 14,000 past patients
    • Managed day-to-day operations of small business, streamlined operations efficiency of two locations
    • Interacted with clients daily and educated them about medical imaging and preventative health care
  • Oct 2010 - Dec 2010
    Planning Intern / City of Oakland
  • Jun 2009 - Dec 2009
    Research Associate / Web Ecology Project
    • Lead authored paper “Detecting Sadness in 140 Characters,” conducting sentiment analysis on tweets following Michael Jackson’s death
    • Devised and employed social science methodology to study social dynamics on the internet
    • Covered in Fast Company, Forbes, and Times online editions, Sasha Frere Jones’s New Yorker blog
  • Jun 2009 - Sept 2009
    Multimedia Reporter / Freelance
    • First reporter to create stories in the medium of audio slideshow on Bostonist.com
    • Proficient in video and photo editing software, including Final Cut Pro
  • Jun 2009 - Aug 2009
    Creative Intern / Digitas
    • Edited no-budget rap music video for client Intercontinental Hotel Group that received 3,000+ hits
    • Produced advertising campaign for a hypothetical clothing company during intern case study
    • Researched competitive messaging for a new business pitch to UPS
    • Organized Boston-wide networking event, attended by 30+ advertising interns from 6 agencies
  • Jul 2008 - Sept 2008
    Editorial Intern / East Bay Express
    • Wrote for the premiere alternative newsweekly in the East Bay
    • Pitched and wrote story on Internet culture selected for national syndication on AltWeeklies.com

Education

  • 2004 - 2009
    Harvard University
    A.B. in Social Studies
    Activities: The Harvard Crimson: Arts, Mather House, Peer Advising Fellows, Social Studies Peer Concentration Counselors, Undergraduate Council, Expressions Dance Company, Asian American Dance Company, Asian American Women's Association, Citystep

Additional Information

Websites:

Posts

“Has Twitter Handicapped Our Ability to Mourn?” asks Danny Macsai of Fast Company.

Web Ecology Project’s latest release and my project along with Sam Gilbert, “Detecting Sadness in 140 Characters,” is both the fruit of our hard labor and what Sasha Frere-Jones has lovingly called an ‘academic study that reads like a paraody’. We published on August 18th.

From our abstract:

“Michael Jackson’s death created an emotional outpouring of unprecedented magnitude on Twitter. In this report, we examine 1,860,427 tweets about Jackson’s death in order to test various methods of sentiment analysis and gain insights into how people express emotion on Twitter.”

[Some] Key findings

  • At its peak, the conversation about Michael Jackson’s death on Twitter proceeded at a rate of 78 tweets per second.
  • Roughly 3/4 of tweets about Jackson’s death that use the word “sad” actually express sadness, suggesting that sentiment analysis based on word usage is fairly accurate.
  • Tweets expressing personal, emotional sadness about the Jackson’s death showed strong agreement among coders while commentary on the auxiliary social effects of Jackson’s death showed strong disagreement.
  • We argue that this pattern in the “understandability” of certain types of communication across Twitter is due to the way the platform structures the expression of its users.

From Macsci of Fast Company:

“Given the mourning precedents set by Facebook and MySpace, you’d think many—if not most—Twitter users would eulogize the King of Pop, or simply convey sadness. Not quite. According to Elsa Kim and Sam Gilbert, who spent weeks analyzing roughly 1.9 million Jackson tweets (and published their findings today):

As a loosely organized messaging network, Twitter does not operate as a “memorial” akin to clearly delimited online spaces like MySpace and Facebook. Given the short-lived nature of data on Twitter (the tweets [we analyzed] are no longer available in Twitter’s search, which only goes back roughly a week), users appear more inclined to report Jackson’s death as a current event and less inclined to memorialize or collectively grieve. Furthermore, Twitter appears to be a far more “personal” medium than other online spaces: tweeters tended to comment on sadness as individuals watching the public reaction instead of commiserating with particular friends or communities.

In other words: Twitter has handicapped our ability to mourn.”

Have you read the report — or even just what I posted here? I’d love to hear any and all comments or criticism: please poke holes in our work. What are your thoughts?

“Web Ecology studies the relationship of the nature of data and the behavior of actors on the internet.

Our field poses two simple questions to researchers:

  • ‘Where have studies about the web failed?’ and,
  • ‘How can we do better?’ ”

This manifesto declares the principles of our new academic approach to studying the web, and it makes me horny. It’s up on my wall, like a poster of Hendrix.

To me, the sexiest of the nine principles listed are “comprehensiveness” and “experimental.” The former is intrinsically counter to the modern mode of academia, which seeks to specialize scholars until their particular research no longer has relevance to a layperson. Yet, at the core of everything I do is an undying craving to understand how the world and its people work and move. Academia promises to teach, but instead it narrows one’s vision so that greater learning and questioning is inhibited.

The latter just acknowledges what everyone enacts: that life resembles a game. We are as competitive in our lives as we are at sports or Magic the Gathering (yes, I just bust that out with a straight face. EAT IT). Experimental, to me, means excitement and openness of possibility. Inherent in every question, every “what if…?”, is an unwillingness to settle for mundane or expected. Kicking up dirt, seeing what you can find or create - that’s the true stuff of life.

If you are wondering why this is tagged as part of my portfolio, it is because I am a part of this nascent movement, and contributed to the drafting of this statement.

“The Mighty is a fairly standard San Francisco dance club, and 5:30 is generally known as happy hour the Western world over. But at the Mighty at 5:30 two Fridays ago, no DJ was on stage, and no one in the crowd yet nursed an IPA. Instead, a wiry guy wearing boxy glasses with orange curlicues for hair stood spotlighted on stage, a microphone in one hand, the other shoved in his pocket. Behind him, the words ‘Cult of the Unwilling CELEBRITY’ and an image of a chubby kid holding a stick, his eyes masked by a black rectangle, illuminated an eight-foot-tall screen. For the next 4.5 hours, the Mighty was not your typical dance club. Then again, neither was it home to your typical lecture series on Internet culture. But there it was, ROFLThing. In the words of developer and consultant Sean Savage, it was ‘one of the strangest conferences I’ve ever been to.’”

“Kevin Good became an electrician during the dot-com boom, when contractors were in short supply. ‘If you had a heartbeat, you could become an electrician,’ he quipped during a recent interview. But demand cooled over the next decade, and Good was forced to think up a different business strategy to stay afloat. He thought he found an alternative by looking skyward — solar power. Little did he know that he would encounter a series of dark clouds.”

“So you’re a fresh face in the East Bay hoping to move off of your ex-girlfriend’s cousin’s loveseat. To land the perfect temporary abode, there are a few things you have to know. Chief among them is that the Bay Area is notorious for high rental costs. But don’t resign yourself to living in a closet just yet. It remains possible, and even common, to find a decent living space in a good neighborhood for under $1,000 a month in Berkeley and Oakland.”

“Britney’s music videos are like an ever-rotating menu of fantasies, but after 10 years of Britney (‘…Baby One More Time’ was released in October 1998) our star is running out of fetishes to cop. After seeing Brit as a schoolgirl, chair dancer, flight attendant, spy, and anime character, her new video for ‘Womanizer’ features the only thing left: the Ugly One. Yes, Britney as ‘office girl’ is actually so ugly in a black bob wig, librarian glasses, and bright red lipstick that you can almost hear her saying, ‘These shoes rule.’ Dear Lord, she’s run through so many sexual types that she now must resort to making ugliness itself into a fetish. Oh, and to remind us that she’s actually the hottest minx to ever grace a TV screen, the shots of Ugly Britney cut vigorously back and forth between shots of Britney in a sauna, completely naked—and oh so shiny.”

“Almost 200 empty dollhouses are arranged to form a hilly village in a dark room. The village has no geographical coordinates, and no people live there. Its name is simply ‘Place (Village),’ and, as a work of art, it forms the cornerstone of Rachel Whiteread’s eponymous exhibit at the Museum of Fine Arts in Boston, on display from Oct. 15th through Jan. 25th.

The dollhouses fit together snugly, forming an eye-pleasing, three-dimensional patchwork of windows, roofs, and lights that gleam from small light bulbs and ceiling fixtures inside the homes. A few of the houses face outward, their innards exposed, holding only tiny pieces of wallpaper and the revelation that there was nothing else inside.”

“The Internet is not the real world. In a real job, a person does something useful. Giving away pictures of funny-looking cats would not count. In the real world, if someone approached a passerby on the street and offered to trade a red paperclip for his or her house, he would probably be ignored, or laughed at, or punched in the face. But, somehow, such encounters are possible on the Internet—and the Internet came alive at MIT this past Friday and Saturday at the first-ever conference for Internet phenomena: ROFLCon.”

“Last November, Boston’s Museum of Fine Arts (MFA) unveiled the newest addition to its collection: a marble statue of the goddess Eirene, which, at nine feet tall, towers above visitors. Created around 2000 years ago, ‘Eirene’ is an awe-inspiring piece of Greek antiquity, which constitutes a point of great pride for the museum. But she won’t be there for patrons to admire for much longer: the statue is on loan from the Italian government, and will be reclaimed in 2009.”

“When French director Michel Gondry arrived at MIT to screen his latest film, ‘Be Kind Rewind,’ the very first thing he wanted to do was meet a girl named Star Simpson. Simpson was arrested on Sept. 21, 2007 at the airport for wearing a circuit board with LED lights, which airport employees mistook for a bomb. To law enforcement, ‘she seemed out of her mind,’ Gondry said in an interview at MIT on Feb. 4, ‘and I can really relate to her craziness.’”

“Taking an old classic and making it into something fresh always has a risk of disaster. There’s a chance that the update will have the same effect of hearing Britney cover ‘Satisfaction’ or of sighting your gramps wearing bright blue skintight jeans, and that the result will be more disastrous than when Coke tried to update its signature beverage in 1985. In ‘All Shook Up,’ the latest exhibition to grace the art gallery inside of the Boston Athenaeum, photographer Thomas Kellner presents a modern take on Boston’s oldest independent library that manages to be a fitting re-imagination instead of a hideous attempt at revision.”

“The Institute of Contemporary Art’s (ICA) latest exhibition, ‘The World as a Stage,’ opens with a most fitting visual prologue. Towering over viewers upon their entrance, Rita McBride’s ‘Arena’ transforms the gallery into a theater for the modern art below. Inside the curve of the delicately skeletal set of amphitheater seating, museum patrons interacting with art displace ordinary theater performance on the imagined stage. Taken at face value, ‘Arena’ is a piece of art that makes the life around it into theater. However, the artistic possibilities it foreshadows are undermined by the disparate and fragmentary ways that ‘The World as a Stage,’ which will be on display from Feb. 1 through April 27, offers towards understanding its uniting concept.”

“‘I suppose out of all the characters I interviewed,’ journalist Tom Brokaw told a packed audience at First Parish Church on Monday, “my favorite line may have come from Arlo Guthrie: ‘It’s a good thing that the ‘60s are still controversial­—that means nobody’s lost yet.”

Brokaw, best known as the managing editor and anchor of ‘NBC Nightly News’ for 21 years, is also the author of four best-selling books, most notably “The Greatest Generation.” At the event, which was sponsored by the Harvard Book Store, he presented his latest, ‘BOOM!: Voices of the Sixties,’ combining anecdotes from his life, a brief retelling of the major events of the 1960s, and a reflection on what our nation has gained and how we should best proceed.

‘What I hope will happen as a result of ‘BOOM! is that it will be a catalyst for national dialogue,’ Brokaw said. ‘What should we keep from the ‘60s and what should we leave behind? What should be the national tasks?’”

“The fact that electronica duo Daft Punk has recorded a live album called ‘Alive 2007’ begs two questions. One: why should we care about their bleep-blooping in general? And two: what’s the point of a live electronica album, besides pointing out the performance’s inherent irony? (Yeah, we get it: you’re two humans making “live” robot music. That’s funny.)”

“Noted poetry critic and English professor Helen Vendler presented her latest book, ‘A Secret Discipline: Yeats and Lyric Form,’ last night in a talk in which she read Yeats poems—at one point breaking into an Irish brogue—and told anecdotes from Yeats’ life to an audience of several hundred.

Vendler was introduced to the Sackler Auditorium crowd by Homi K. Bhabha—the head of the Humanities Center at Harvard—who said that Vendler’s ‘critical presence draws together rare moments of insight and instruction that renew the life of the poem.’

‘She is a deep friend to the poets she writes about,’ Bhabha said.”

“It’s typically a bleak emotional Siberia inside the Carpenter Center. I’ve never had a reason to expect anything besides the cold concrete walls of the main gallery here. And yet, defying their stark surroundings, hundreds of golden candies gleam upon the grey floor in front of me. Félix González-Torres’s ‘Untitled’ (Placebo – Landscape – For Roni) is a brilliant surprise, finding appropriate context in Le Corbusier’s stark modernist complex.”

“‘Let us tour the History of the World together, with Rob Thomas as our guide!’ this video seems to scream. You have reservations about this. What of historical integrity? Of respect for the dead and gone? ‘Nonsense!’ chuckles the video. And so begins the band’s latest video mastercraft: a rapid-fire history lesson from the 1960s through today.

“To foodophiles, the dining hall broccoli and cheese chicken breast is a bewildering beast. Why would you do that to a poor cafeteria chicken breast that’s probably a mutant anyway? Thankfully, a beautiful brunch is neither far nor expensive. We become so shut-in at Harvard that a 10-minute trip out of our Square is an excursion. Thus, FM brings you tips for an out-of-your-square-and-out-of-your-mind dining experience—and it’s not just about the food.”

“A conservative member of the European parliament said yesterday that Europe and the United States must work together in order to fend off the effects of global climate change.

Karl-Heinz Florenz, a German member of the European Parliament and former chair of its Committee on the Environment, Public Health, and Food Safety, said that the United States should become more involved internationally by devoting more funds to environmental causes, as well as implementing better policies.”

“‘Anything can be art and anyone can do it,’ claims George Maciunas, the founder of the Fluxus movement. The 1960s saw Maciunas filling Fluxboxes with games, ideas, and art; Nam June Paik forging robot sculptures out of television sets; and the likes of John Cage and Allan Kaprow creating ‘Happenings’ with minimal script and ambiguous staging to blur the lines between art and reality. They formed part the loose network of border-crossing artists that shared the ethic of Fluxus.”

Audio

Posts

Detroit: Post-Industrial Ideas, Problems.

This slideshow is a result of 3 days in Detroit spent with leaders in the community. Here we present ideas and problems from this model for a post-industrial American city.

Personal project.

Contributions: Researching, audio-recording, photography, editing.

Intercontinental Hotel’s Free Night promotion, created for Digitas

Contributions: performing, editing

Bostonist audio slideshow: Jesse Kaminsky

Published in Bostonist on August 4th, 2009 about the opening of local sculptor Jesse Kaminsky’s latest work, Bubbleraft 2, being shown at Meme Gallery in Cambridge through August 9th.

Contributions: writing, audio recording, photography, editing

Bostonist Audio Slideshow: You Can Be A Wesley album release party

On Monday, July 20, 2009, local band You Can Be a Wesley finally held their first vinyl album release party after sitting on their recorded tracks for a year. Their song “Creatures” is a pop powerhouse, something like an 80’s styled Rilo Kiley, if they rocked a little harder.

Contributions: writing, photography, audio recording, editing

Expressions Spring Show 2009: “A Heart Breaks In Two” by George Guo

Contributions: performing, editing

Expressions Promo Video 2006

Contributions: performing, filming, editing

Audio

Photos

Favorites

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