Profile
Summary
Eevon's professional experience includes delivering digital marketing campaigns with a passion for achieving results.
She has developed digital marketing strategies and produced content for the launch of OpenRice Singapore, an office of OpenRice, Asia's No.1 Dining Guide with over 43 million per views and 1.7 million unique visitors per month in Hong Kong.
Her forte lies in planning integrated digital marketing campaigns and interfacing with creative project management teams. Eevon's professional background at 24seven Communications, a creative and result-orientated digital agency has trained her well in working across a range of clients and projects, focusing on brand, web and marketing.
With a passion in all things web and digital, Eevon is strongly motivated to learn and try new challenges. She takes great pleasure in producing content for web publications, contributing articles on lifestyle-related topics.
Client portfolio includes Infocomm Development Authority of Singapore, Singapore Tourism Board, Health Promotion Board, Singapore Civil Defence Force, Standard Chartered Bank, Sony, Canon, Sony and Sony Ericsson.
In search of digital marketing solutions and a broad understanding of the principles of digital marketing, Eevon hopes to work with fun and exciting organisations on cutting edge digital campaigns, with plenty of scope for development.
She has developed digital marketing strategies and produced content for the launch of OpenRice Singapore, an office of OpenRice, Asia's No.1 Dining Guide with over 43 million per views and 1.7 million unique visitors per month in Hong Kong.
Her forte lies in planning integrated digital marketing campaigns and interfacing with creative project management teams. Eevon's professional background at 24seven Communications, a creative and result-orientated digital agency has trained her well in working across a range of clients and projects, focusing on brand, web and marketing.
With a passion in all things web and digital, Eevon is strongly motivated to learn and try new challenges. She takes great pleasure in producing content for web publications, contributing articles on lifestyle-related topics.
Client portfolio includes Infocomm Development Authority of Singapore, Singapore Tourism Board, Health Promotion Board, Singapore Civil Defence Force, Standard Chartered Bank, Sony, Canon, Sony and Sony Ericsson.
In search of digital marketing solutions and a broad understanding of the principles of digital marketing, Eevon hopes to work with fun and exciting organisations on cutting edge digital campaigns, with plenty of scope for development.
Specialties: Digital Marketing/PR, Advertising, Market Research, Branding, Strategic Planning, Social Media, Editorial, Content Production, Database Management
Experience
- Jul 2011 - PresentAsst. E-Marketing Manager / Far East OrganizationFar East Hospitality is the largest hotel and serviced residence owner-operator in Singapore. The hospitality arm of Far East Organization, our portfolio includes 7 hotels and 11 serviced residences. My responsibilities:
- Devise digital marketing initiatives to build leads and create word-of-mouth marketing
- Identify and qualify partners for co-marketing partnerships
- Manage co-marketing partnerships
- Manage SEO to drive traffic to the brand websites
- Create SEM and online advertising plans to generate leads and drive sales
- Define and execute e-marketing strategy and initiative
- Cover interactive media, e-mail campaigns, online promotions, and affiliate marketing
- Liase with Marcom for brand, product and promotion copywriting with optimized content
- Ad-hoc tactical marketing initiatives and projects - Aug 2010 - Jul 2011Assistant Marketing Manager / JobsDB Singapore Pte LtdJobsDB.com is the leading online recruitment network in Asia Pacific with one of the largest and most comprehensive databases. They own over 14.6 million job seeker members and over 220,000 corporate clients. My responsibilities:
- Lead digital marketing team to conceptualize, develop and execute campaigns
- Oversee web content and design
- Handle corporate PR and communications needs
- Manage correspondence with media and advertising outlets
- Plan and produce editorial content
- Manage ATL, BTL & TTL marketing, advertising and promotional activities
- Establish relationship with stakeholders
- Work with IT and Operations team on web operations and streamline processes
- Work closely with JobsDB.com regional team
- Support SEM and SEO projects
- Evaluate customer research, market conditions and competitor data
- Devise and implement digital marketing strategies
- Reports directly to Managing Director
JobsDB.com is a company of JDB holdings.The JDB group is one of Asia’s fastest growing online media networks covering 9 countries with over 28 million monthly unique visitors. Its portfolio includes OpenRice.com, 88DB.com, StreetDirectory.com, SgCarMart.com, Cozycot.com, FlowerAdvisor.com. - Jun 2010 - Sept 2010Web Editor / OpenRice Singapore Pte LtdOpenRice.com, established since 1999, is Hong Kong's most popular dining guide with over 3 millions of unique visitors every month and over 75 millions monthly pageviews. My responsibilities at the Singapore office include:
- Launch and maintain new dining guide website http://sg.openrice.com/
- Deliver integrated marketing plans
- Plan web-based content for target audience and influence online perceptions
- Devise and implement social media marketing strategies
- Increase site's visibility and usage via social media
- Organize offline,online events and other promotional activities
- Stimulate viral marketing to encourage user interaction and generation of web content
- Build, engage and manage online global food community for www.sg.openrice.com
- Work with restaurants and PR agencies to produce content for site
- Identify stories, recognise writing talents, manage and interact with writers
Openrice.com is a company of JDB holdings.The JDB group is one of Asia’s fastest growing online media networks covering 9 countries with over 28 million monthly unique visitors. Its portfolio includes JobsDB.com, 88DB.com, StreetDirectory.com, SgCarMart.com, Cozycot.com, FlowerAdvisor.com. - Sept 2009 - May 2010Account Manager / 24seven Communications Pte Ltd24seven Communications is a digital influence agency that specializes in helping corporations use digital tools and applications to connect with various stakeholders. They provide professional expertise and execution with digital influence strategies and technologies.
- Brand development:developed brand strategy and digital campaigns
- Strategic consulting: social media strategy development
- Client servicing: maintaining and developing account
- Develope new client base, business development
- Participate in execution of integrated marketing projects
- Provide support to team members
Clients include Singapore Tourism Board, Singtel, Samsung and Singapore Civil Defence Force. - Jan 2009 - Jun 2009Public Relations Intern / Hill & KnowltonContribute in client service teams and support public relations activities.
Clients include Consumer & Enterprise Technology accounts. Clients include: Sony Ericsson, Sony Electronics, VMware.
Education
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2006 - 2009National University of SingaporeBachelor of Arts in Communications & New MediaActivities: University Scholars' Club
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2007 - 2008Peking UniversityHistory in Chinese Thought & CultureActivities: Engaged in seminars offered by professors in Peking university about China’s history, culture, economy and politics. Joined outing trips to the historical sites in Beijing and Tianjin. Seminar discussion with students from Yuanpei department.
Additional Information
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