Edvarcl
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Media is both art and science. It is grounded and surreal. To work it, you've got to know it all. Every rule. Every discipline. From journalism to marketing--you need someone who operates on gut feel, statistics and creative architecture.
I've worked the rounds at CNET, SPH and MediaCom for a variety of comms roles. And for anything media I don't practice full-time, it is done on a freelance basis: Emcee-ing, video production, PR and web startups (1, 2).
Why hire a one-trick pony when you can get cross-discipline comms insights from just one source?
Let's hookup on Linkedin!
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Info
- Social Media Head at MediaCom ASEAN; Mentor at Founder Institute Singapore; Digital startups co-founderOnline Media | Singapore, SGSummaryEdvarcl is absolutely loony over bites, bytes and the big, bad Web. A food reporter turned senior writer & video host at CNET, and then search engine product manager, he now runs the social media division at MediaCom while working on two pre-seed digital startups he co-founded. He has also recently joined The Founder Institute as a mentor.
Edvarcl's media production skills are up for hire. Pro-bono services available at discretion to non-profits. He is available as a video talent, event emcee, producer, writer, marketer (causes & products) and public relations practitioner (product & event).
As of 2010, Edvarcl began speaking and training professionally for both corporates and academia.
2012
- Mentor @ Founder Institute, Jan, SG
- Social media subject counsel @ ToggleTV, Channel News Asia, SG
- Judge @ Ideas Inc Business Challenge at Nanyang Technological University, SG
2011
- Lecturer @ Kingdee International Software Group at Nanyang Technological University, November, SG
- Lecturer @ Sichuan University MBA at Nanyang Technological University, November, SG
- Lecturer @ MSc in Technopreneurship & Innovation at Nanyang Technological University, August, SG
- Judge @ Ideas Inc Business Challenge at Nanyang Technological University, July, SG
- Mentor @ Founder Institute, June, SG
- Panelist @ Engaging Consumers Through Social Media Platforms: The Pros And The Pitfalls at Ad:Tech - June, SG
- Speaker + Master Trainer @ Generation Social + Hybridizing Click-and-mortars at Essilor Asia Pacific Convention - May, CN
- Speaker @ The Business Impact of New Talent Acquisition - March, SG
- Speaker @ Singapore Candidate Experience Symposium - March, SG
- Panelist and CE social media subject counsel @ Clickability, Channel News Asia--March 9, March 30, SG
- Guest speaker @ 3M Marketing Council - February, SG
2010
- Speaker @ Social Media and Entrepreneurship Forum by NTU - November, SG
- Guest mentor @ Seedcamp Singapore - October, SGSpecialties: partner collaboration negotiation, product conceptualization, gamification by design, fusion marketing, BTL marketing, social media commence, public relations, public speaking, media relations, fund raising, editorial design, content generation, event emcee, video hosting/production.Experience- Jun 2011 - PresentMentor / Founder Institute- Advise and train B2C/CE/web service startup founders for the following areas: Marketing, PR, product iteration.
- Part of an international mentor network advising digital startups under the Founder Institute incubation program. The network comprises of top talents from the startup, VC and corporate world. See http://edvar.cl/lsfiMr
- Mentor for the Singapore chapter. - Jan 2011 - PresentHead of Social, ASEAN P&G, Dell SA / Mediacom- Initiating new avenues of social media presences and engagement in the online/offline space to increase brand lift, influence and FMOT.
- Source and evaluate new strategic partnerships/technologies/metrics in the social media, digital technology and startups space
- Strategic planning and through-the-line creative concept development + production (apps, videos, content) for social media initiatives across APAC regions throughout the path to purchase
- Leads social teams for P&G ASEAN and Dell South Asia, innovating for brands such as Alienware, Duracell, Dell, Gillette, Olay, Pampers, Pringles, SKII etc
- Business development of new accounts
- Speaker and evangelist of social media and gamification at regional conferences and forums
- Conversant with variety of enterprise SMMS (Sprinklr, Context Optional, Buddy Media, Conversocial, Socialocus) and new startup tech
- Founder of MediaCom social media team
- Winner of P&G/Facebook Innovation Fund - Dec 2001 - PresentMedia Bridger / Edvarcl EMPR- Currently covering consumer tech media for: Digital Life (The Straits Times), SilverKris (Technofile).
- Craft and lead communications package (BTL marketing; traditional PR; social media PR) for non-profits such as For Cause Campaigns, Clubbing for Cause and Hello Campaign
- Conceptualized and fulfilled custom content generation projects for SMBs and international business outfits including A*STAR, SPH Special Projects Group.
- Wrote commissioned and pitched editorial content for media houses i.e. Discovery Channel Network, Appetite Media, Straits Times Singapore, SPH Magazines
- Served as outsourced editor for print publications in terms of editorial resources management, design and point-of-contact
- Served as lead for creative content projects with freelance teams (copywriters and designers)
- Produced and wrote technical papers for advanced technological solutions for class-leading IT firms detailing a complex documentation set including developing and testing user scenarios, reference guides and user guides for clients such as Singapore Technologies
- Performed video and event hosting services for clients such as SPH and Samsung
Additional Information-
Honors:NDP 2009 Award (on behalf of Hello Campaign) CNET Asia Story of the Year - 2005/06 Central Singapore CDC Energizer award - 2004 United Nations Service Medal - 2001 Singapore Armed Forces Overseas Service Medal - 2001 UNSW English competition - 1996
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Tweets
- walked 1,579 steps on 19/2/2012, 10:17 in 27 minutes.
- I ran 8.26 km http://t.co/38AcHA5B
- rise of click-and-mortars http://t.co/c7l10U7i
- twitter is getting more weibo-ish http://t.co/sW9T1PZQ
- @shimmertje88 bring what home?
- For the love of cats ;p http://t.co/u23ZUo6a
- wear what? RT @shimmertje88: @Nadzi_ saw someone wear them. He said they were very comfortable @edvarcl
- woe is me. but i got my own back ;p I'm the mayor of her terraium! http://t.co/yTHBYzYA @germaine @peaberry
- RT @themrsfong: Nothing better than finishing work to be greeted with the gift of a dead rat. Thanks cat. http://t.co/4kElnTmo
- RT @lizzy_19971: nothings better than sitting by the fire,with the cat and a good old cuppa with a biscuit http://t.co/4kElnTmo
- http://t.co/NOclbc1x @Stringgeek: RT @peachesanscream: The relationship I have with my cat is still a better love story than Twilight
- social media for a cause http://t.co/qw3Upeqf
- Can you find the easter egg? http://t.co/ktcIezZB
- 3d projection at home http://t.co/AACytQ8Q
- A superhero in china who helps the poor. Do you think this is the prelude to a stunt? #sexyspandex #sinaweibo http://t.co/jwZ5bom1
- Hey private, cabbies, are you listening? http://t.co/aOlKOvEu
- Even bak kwa can get the social treatment http://t.co/JQIHbrxj
- does anyone know any social media practitioners in China who can speak native Chinese?
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