Media is both art and science. It is grounded and surreal. To work it, you've got to know it all. Every rule. Every discipline. From journalism to marketing--you need someone who operates on gut feel, statistics and creative architecture.
Edvarcl is absolutely loony over bites, bytes and the big, bad Web. He now runs the social media division at MediaCom while working on a pre-seed digital startup he co-founded.
Speaking and training appearances:
2013
- Panelist @ Talent Management 2013, Mar, SG
- Facilitator @ WPPstream Unconference, Mar, TH
- Speaker @ News App Challenge 2013 at Newsplex Asia, NTU, Mar, SG
- Speaker @ Socialbakers World Tour, Mar, SG
- Judge @ Ideas Inc Business Challenge at NTU, SG
2012
- Speaker @ Blackmores Regional Marketing Workshop, Dec, SG
- Speaker @ INET Singapore 2012: The Social Internet, Nov, SG
- Keynote speaker @ ACTE Asia Education Conference, Aug, SG
- Mentor @ Founder Institute, Aug, SG
- Speaker/trainer @ New Media Strategies for News Organisations at Wee Kim Wee School of Communication and Information at NTU, Jun/Jul, SG
- Speaker @ Business Impact of New Talent Acquisition Symposium & Awards 2012, May, SG
- Mentor @ Founder Institute, Jan, SG
- Social media subject counsel @ ToggleTV, Channel News Asia, SG
- Judge @ Ideas Inc Business Challenge at NTU, SG
2011
- Lecturer @ Kingdee International Software Group at Nanyang Technological University, Nov, SG
- Lecturer @ Sichuan University MBA at NTU, Nov, SG
- Lecturer @ MSc in Technopreneurship & Innovation at NTU, August, SG
- Judge @ Ideas Inc Business Challenge at NTU, Jul, SG
- Mentor @ Founder Institute, Jun, SG
- Panelist @ Engaging Consumers Through Social Media Platforms: The Pros And The Pitfalls at Ad:Tech - Jun, SG
- Speaker + Master Trainer @ Generation Social + Hybridizing Click-and-mortars at Essilor Asia Pacific Convention - May, CN
- Speaker @ Singapore Candidate Experience Symposium - Mar, SG
- Panelist and CE social media subject counsel @ Clickability, Channel News Asia--March 9, Mar 30, SG
- Guest speaker @ 3M Marketing Council - Feb, SG
2010
- Speaker @ Social Media and Entrepreneurship Forum by NTU - Nov, SG
- Guest mentor @ Seedcamp Singapore - Oct, SG
- Advise and train B2C/CE/web service startup founders for the following areas: Marketing, PR, product iteration.
- Part of an international mentor network advising digital startups under the Founder Institute incubation program. The network comprises of top talents from the startup, VC and corporate world. See http://edvar.cl/lsfiMr
- Mentor for the Singapore chapter.
- Initiating new avenues of social media presences and engagement in the online/offline space to increase brand lift, influence and FMOT.
- Source and evaluate new strategic partnerships/technologies/metrics in the social media, digital, LBS and startup space.
- Strategic planning and through-the-line creative concept development + production (apps, videos, content) for social media initiatives across APAC regions throughout the path to purchase.
- Leads social teams for P&G ASEAN, Kellogg JP/KR and Dell South Asia, innovating for brands such as Dell, Gillette, Olympics, Pampers, Pringles, Olay, Head & Shoulders and Pantene etc.
- Business development of new accounts.
- Speaker and evangelist of social media and gamification at regional conferences and forums.
- Conversant with variety of enterprise SMMS (Sprinklr, Context Optional, Buddy Media, Conversocial, Socialocus, Pagemodo) and new startup tech.
- Founder of MediaCom social media team
- Winner of P&G/Facebook Innovation Fund 2011
- Finalist in "Best Use of Integrated Media", Singapore Media Awards