Edvarcl
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Media is both art and science. It is grounded and surreal. To work it, you've got to know it all. Every rule. Every discipline. From journalism to marketing--you need someone who operates on gut feel, statistics and creative architecture.
I've worked the rounds at CNET, SPH and MediaCom for a variety of comms roles. And for anything media I don't practice full-time, it is done on a freelance basis: Emcee-ing, video production, PR and web startups (1, 2).
Why hire a one-trick pony when you can get cross-discipline comms insights from just one source?
Let's hookup on Linkedin!
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- Head of Social Media at MediaCom ASEAN; Digital startups co-founderOnline Media | Singapore, SGSummaryEdvarcl is absolutely loony over bites, bytes and the big, bad Web. He now runs the social media division at MediaCom while working on two pre-seed digital startups he co-founded.
Edvarcl's media production skills are up for hire. Pro-bono services available at discretion to non-profits. He is available as a video talent, event emcee, producer, writer, marketer (causes & products) and public relations practitioner (product & event).
As of 2010, Edvarcl began speaking and training professionally for both corporates and academia.
2012
- Speaker @ Business Impact of New Talent Acquisition Symposium & Awards 2012 - May, SG
- Mentor @ Founder Institute, Jan, SG
- Social media subject counsel @ ToggleTV, Channel News Asia, SG
- Judge @ Ideas Inc Business Challenge at Nanyang Technological University, SG
2011
- Lecturer @ Kingdee International Software Group at Nanyang Technological University, November, SG
- Lecturer @ Sichuan University MBA at Nanyang Technological University, November, SG
- Lecturer @ MSc in Technopreneurship & Innovation at Nanyang Technological University, August, SG
- Judge @ Ideas Inc Business Challenge at Nanyang Technological University, July, SG
- Mentor @ Founder Institute, June, SG
- Panelist @ Engaging Consumers Through Social Media Platforms: The Pros And The Pitfalls at Ad:Tech - June, SG
- Speaker + Master Trainer @ Generation Social + Hybridizing Click-and-mortars at Essilor Asia Pacific Convention - May, CN
- Speaker @ Singapore Candidate Experience Symposium - March, SG
- Panelist and CE social media subject counsel @ Clickability, Channel News Asia--March 9, March 30, SG
- Guest speaker @ 3M Marketing Council - February, SG
2010
- Speaker @ Social Media and Entrepreneurship Forum by NTU - November, SG
- Guest mentor @ Seedcamp Singapore - October, SGSpecialties: partner collaboration negotiation, product conceptualization, gamification by design, fusion marketing, BTL marketing, social media commence, public relations, public speaking, media relations, fund raising, editorial design, content generation, event emcee, video hosting/production.Experience- Jan 2011 - PresentSenior Manager, lead for ASEAN P&G, Dell SA / MediaCom Singapore- Initiating new avenues of social media presences and engagement in the online/offline space to increase brand lift, influence and FMOT. - Source and evaluate new strategic partnerships/technologies/metrics in the social media, digital, LBS and startup space. - Strategic planning and through-the-line creative concept development + production (apps, videos, content) for social media initiatives across APAC regions throughout the path to purchase. - Leads social teams for P&G ASEAN and Dell South Asia, innovating for brands such as Alienware, Duracell, Dell, Gillette, Olympics, Pampers, Pringles etc. - Business development of new accounts. - Speaker and evangelist of social media and gamification at regional conferences and forums. - Conversant with variety of enterprise SMMS (Sprinklr, Context Optional, Buddy Media, Conversocial, Socialocus, Pagemodo) and new startup tech. - Founder of MediaCom social media team - Winner of P&G/Facebook Innovation Fund
EducationAdditional Information-
Websites:
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Honors:NDP 2009 Award (on behalf of Hello Campaign) CNET Asia Story of the Year - 2005/06 Central Singapore CDC Energizer award - 2004 United Nations Service Medal - 2001 Singapore Armed Forces Overseas Service Medal - 2001 UNSW English competition - 1996
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Tweets
- @SingaporePolice why is there a need 2 travel on pavement? cant e SPF cyclists use normal roads to traverse between estates? #curious
- For the sake of webdev, let it be 50% http://t.co/zk5tnSkB
- Success is not a prescription. There's no one way to measure progress. What's your desired outcome? What do you... http://t.co/CRqssusl
- requesting for people to talk to on social hiring trends in SG or ASIA. Anyone to recommend? :) hit me up at http://t.co/8PIj0FCy
- say what>>>? since when was he yahoo CEO? http://t.co/jxSdyxkQ http://t.co/rSOU3ozl
- i love hulk because he is all green #AvengersSGApr 16, 12 from web Reply, Retweet, Favorite
- hulk is BIG fan! windy, too #AvengersSGApr 16, 12 from web Reply, Retweet, Favorite
- That's a great buy by Facebook and a windfall for Instagram. Now the user generated digital photo universe is... http://t.co/zAAWMYl3
- Train is so crowded on Mondays, hey, let’s have good week start!
- If you only had one Pringles chip left in the can and your friend wants it, would you give it to him or would you eat yourself?
- A new use case for Linkedin? #NSFW http://t.co/lWni6gqN
- will twitter get more 微博-like? ;p http://t.co/4HAncowW
- walked 1,579 steps on 19/2/2012, 10:17 in 27 minutes.
- I ran 8.26 km http://t.co/38AcHA5B
- rise of click-and-mortars http://t.co/c7l10U7i
- twitter is getting more weibo-ish http://t.co/sW9T1PZQ
- @shimmertje88 bring what home?
- For the love of cats ;p http://t.co/u23ZUo6a
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