In charge of developing 4 collections a year for Weinbrenner, and 1 collection annually for Teener brand which is a back to school collection. Weinbrenner is an outdoor casual shoe brand inspired on latest outdoor fashion and technologies. Among our collection we have successfully introduces the Vibram outsoles on our projects along with waterproof technologies. Teener is the main and most important school shoe brand in Chile. The collections all stay up to date with trends and excellent quality articles for the everyday use. Among the tasks i develop you can find the following points. Brand Product Strategy - develop a strategic brand strategy starting from the ground up - brand concept and identity ceonception. Trends and Market Research - WGSN, INSIDE magazine, Online research. LatAm Market Investigation (Mexico, Colombia, Bolivia, Peru, Chile) Market Investigation - Cool Hunting - (Florence, Milan, Padova, Verona, Barcelona, Madrid, London, New York, Los Angeles, Hong-Kong) Strategic Footwear Collection Development - Collections specially designed for latam countries with different looks according to specific markets. Product Design and Development - footwear and accessories design. including upper and outsole design. Supplier Negotiation Process - price negotiation Sample Correction and Approval - sample check in china factories. Complementary Accessories Collection Development

As a footwear designer, the main mission is to interpret de needs of all clients and reflect them on the shoe projects. The importance of trends, technologies, price and quality, are elements that are always present when developing the collections. In Bata i have designed shoes for important in house brands like North Star, Teener, Weinbrenner, Bata, for all latam markets with specific needs and requirements according to each zone. The shoe design include, upper, insole, outsole design and branding.

During periods where I'm not working on contract, I have done projects for different companies. Among them i can highlight the projects done for Aqualung, where I designed 3 catalogues, 1 fishing and another 2 for diving, these are primarily product catalogs for sales. For the agencies NCX and Brandspirit, I worked in editorial design and multimedia, making diverse graphic pieces, pop material, advertising and magazine diagram along with some web designs. As from April 2007, I am working with Pharma Investi and Poen Laboratory, where the editorial area also plays an important role when preparing POP support elements for sales as leaflets, flyers, merchandising, among others. Addionally developing wensites for polital parties candidates.

I worked as as freelance graphic designer, in charge of developing a wide variety of graphic elements, incuding, pop material, online newsletters and multimedia content for the website.

As a Freelance designer i was in charge of design and diagramming 3 internal circulation newspapers, each one generated in a period of 4 days during a medical congress held in Chile. For this work directly with a team of journalists and staff of Pharma Cardio Press - Cardiology and Cardiovascular Surgery. Ophthalmic View - Ophthalmology Gastro Press - Gastroenterology

This small agency I worked as a graphic designer part time, where my work was primarily the creation of various pieces of POP material, I was also in charge of the area of graphic design with accounts as Technocentre, Leonisa, Anasac, SantoDemonio, among others.

Freelance Graphic designer

During the time working in Safe, I worked in the position of graphic designer, since as the company was beginning, I was responsible for web site development, and its maintenanceand also responsible for the development of corporate identity the company and POP material.

Diplomado Marketing Estrategico in Marketing

Diseño Gráfico y Comunicación Visual in Diseño