Over the course of the past year, we’ve dedicated a fair amount of time to covering the major players in online apparel — from e-thrift stores like Tradesy and Threadflip to the designer clothing rental platform Rent the Runway. These were the companies revolutionizing the way we buy (or borrow) clothes.
But a lot has changed since then. Take for example Sasha Koehn, the LA-based ad man/entrepreneur/producer/inventor/creator with whom we’ve had the pleasure of speaking.
The last time we wrote about Mr. Koehn’s endeavors, he had teamed up with Ion Skillrud to create SoCurio, an impressive social medium for connecting artists with buyers and art lovers, and vice versa. Art gallery meets e-commerce with a dash of social media. Today, we had the pleasure of hearing from Sasha about his newest company, Buck Mason, which mails rotating packages of quality, American-made apparel to your doorstep.
Andy Kelly: You’re the type of dude that always has several irons in the fire. Now Buck Mason? Where does this seemingly superhuman motivation come from?
Sasha Koehn: I have a somewhat controlled form of ADD. I’m pretty good with multi-tasking and looking for new things that inspire me, but also recognize when something needs 100% of my attention. I’m motivated by disrupting ideas and concepts, what ever the industry, platform, or medium is.
With Buck Mason, we are simplifying a man’s shopping experience and changing the way men can shop. We’re offering rotating packages of timeless men’s clothing. There’s free shipping both ways and we give our customers 10 days to decide on which products they’d like to keep before charging them.
AK: What’s Buck Mason’s advantage over leading e-commerce giants like Amazon or discount designer sites like Gilt Groupe?
SK: I think what we are trying to sell most in the beginning here is our story. My partner, Erik Schnakenberg and I met while neighbors in Venice, CA years ago and started Buck Mason today because we felt the men’s clothing shopping experience was too complex and overly inundated with unwearable apparel. We set out to create the simplest possible shopping process, something that could help guys achieve style without all of the time and pain it takes to sift through websites, blogs and shopping malls. The end result – We created an online retail store that offers guys a timeless wardrobe consisting of quality essentials. We kept it simple: Only offering classic styles like oxford woven shirting and basic tees. You’ll only find black, white and an assortment of blues, tans and grays. You’ll never find a “trendy” piece at Buck Mason; we keep the assortment curated tightly, always in the “Safe Zone” as we like to say. Everything we do complies with the “form follows function” principle. We’re curating comfortable, wearable, functional pieces that are timeless, encouraging guys to go for a timeless look instead of searching for the newest trend.
AK: That name, damnit! What inspired the moniker “Buck Mason”? It’s perfect for the timeless, American, fair-priced brand.
SK: Ha! We went a lot of different directions with the name. At the end of the day, we wanted to create this iconic unknown American hero that we could build a brand around. We chose Buck Mason because we liked the way the two words sounded together. My partner Erik’s father and grandfather were stonemasons and my father is a wood sculptor and it felt perfect the first time we said it.
AK: What draws you to your collaborators and co-workers you surround yourself with when launching a new project? You seem to consistently find a crew that shares your vision and work ethic.
SK: I think its all about finding partners who are better than you at certain things. The beauty with the partnership that Erik and I have is that we come from totally different backgrounds which allows us to fill so many gaps when starting a company like this.
AK: In 30 words or less, how is the world wide inter webs changing the clothing game and/or what does apparel shopping look like in 2025?
SK: The internet will continue to make the retail shopping experience more accessible and transparent.
AK: When will you take a vacation or a break from all this entrepreneurship?
SK: I think the most important thing for me right now is to find those breaks in my day / week / month where I can take a step back and recharge the creative energy that is needed to keep executing things like this. This is not my first and certainly not my last company, so I need to continue to stay balanced and creative, that is my main focus right now.
Sasha likes creating and problem-solving. With Buck Mason, it looks like he got to add a little fun to the mix.
Interact with Buck Mason: