Information Architect / Online Marketing Strategist
Internet | Greater Minneapolis-St. Paul Area, US
Online marketing strategist focused on user experience design, social media, content strategy and technical solutions.
Specialties: Project / Account Management in Interactive Marketing / Advertising, Web Development, Process Management, Web Technology, Trends, Web Analytics, Email Marketing, Web 2.0, Blogging, Search Engine Optimization, Usability, Information Architecture, Web Social Networking, Content Development, Content Syndication, Viral Marketing, Google Service Offerings, Online Advertising, User Experience Design, Usability
Jan
2008 - Present
Founder / Center of Attention, Inc.
Center of Attention works with brands to create smart solutions for business challenges. We harness the power of ideas to channel focus through practiced content strategy, message delivery and technical solutions.
Feb
2006 - Present
Founder / Recovery in Action Sober Housing
I run two sober houses for GLBT-identified people recovering from alcoholism and addiction. The houses offer a comfortable, safe and supportive living environment for those in early recovery who are trying to make a sober run at life.
Jan
2008 -
Jul
2008
Instructor / Brainco School of Advertising
Taught interactive marketing classes to ad students. Developed course descriptions, syllabus, lesson plans, and brought a little bit of the real world to the classroom.
Mar
2007 -
Feb
2008
Interactive Technical Lead / Carmichael Lynch
Lead projects from a technical perspective, providing planning, strategy, information architecture, partner management and team integration within the agency.
Aug
2004 -
Mar
2007
Interactive Project Manager / Carmichael Lynch
Manage interactive marketing efforts as a part of an integrated service offerings for a breadth of clients.
2002 -
2004
Interactive Project Manager / Martin Williams Advertising
Worked with a talented bunch of people to help launch a family of consumer websites for an international fortune 500 company. Ran an e-mail program with 500,000 subscribers, 4 newsletter programs and a weekly reminder service with content sourced from multiple web services. Helped develop the e-mail tool that ran the program, as nothing on the market was capable. Learned more about user experience and information architecture, technical requirements, spec docs and software development cycles. Was given my own projects and grew client business while running them.
1999 -
2001
Assistant Account Executive / Rapp Collins Worldwide
Started at 19 years old as an admin assistant, learned how the agency ran, did my best to keep up, organize meetings, prepare decks, and make others look good. Ran traffic for a few months after that - learned how to charm creatives and soothe bruised egos. Then organized an employee rewards program for our largest client, sourcing countless prizes on a $1mm budget and arranged for fulfillment across the country. Then they closed the shop. I had a blast a learned tons.