DIVYA BAHL
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Info
- Senior Associate at Universal McCannMarketing and Advertising | Greater New York City Area, USSummarySpecialties: Excellent written, analytic and communication skills, strong organizational and presentation skills, innovative approach to problem solving, enthusiastic leader and team member, driven, determined and passionate. Specialties: Multimedia: Microsoft Office Suite; Adobe Suite; Mac OS X; Windows: XP, Vista, 7; Social Media: Facebook, Twitter, Pinterest, Instagram, Foursquare, Yammer, Wordpress, Tumblr; Market Research: Nielsen, ComScore.Experience
- Dec 2012 - PresentSenior Associate / Universal McCann
Digital and Social Media for MasterCard's e-commerce and culinary focused campaigns
- Oct 2010 - Nov 2012Digital Planner / Digitas
▪ Work on American Express OPEN brand and Small Business Saturday campaign
▪ Assist Senior Planners with partner research, proposal development, campaign implementation and execution
▪ Coordinate with Strategy and Analysis team for consistent campaign optimizations and client recommendations
▪ Manage client budgets to ensure campaign delivery and financial accuracy
▪ Helped to raise national awareness of Small Business Saturday to over 67%
▪ Build strong relationships with publishers and networks such as Condé Nast, AOL, Huffington Post, MSNBC, NYT and WSJ - Jun 2010 - Aug 2010MAIP Account/Project Management / Merkley + Partners
▪ Created weekly competitive analysis reports consisting of all Arby’s current competition.
▪ Participated in weekly team status reports and creative brainstorm meetings for future Arby’s initiatives
▪ Managed and worked with six interns to create and win a new business pitch project for Magic Hat beer - Sept 2008 - Jun 2010Freelance Blogger for CosmoGIRL.com / Hearst Digital
▪ Maintain a weekly college blog and write articles creating conversation among approximately 6,000,000+/- young readers on the website. (www.cosmogirl.com/archives/blog/by_author/5971/15;1)
▪ Research, brainstorm, and pitch ideas for possible articles and story ideas for the web to senior web editor - Sept 2008 - May 2010IT Computer Assistant/Programmer / Boston University COM Office of Information Technology
▪ Assist students with hardware or software problems while monitoring the print queue in a professional manner
- Aug 2008 - May 2010Resident Assistant / Boston University Office of Residence Life
RA in Shelton Hall Dormitory
▪ Developed a safe and productive community by organizing events, resolving conflicts, and acting as a versatile resource for a floor of 60 students. - Jan 2010 - Apr 2010Digital Media Intern / Hill Holliday
▪ Prepared 2010 NY Campaign presentations for Dunkin Donuts and recorded Putnam Investments trafficking and performance reports for Putnam Investments.
▪ Participated in meetings discussing media campaigns with ESPN Boston and Bloomberg
▪ Trained on DART/double-click, Atlas, SEO marketing, ad trafficking, and campaign authorization. - Jun 2009 - Jul 2009Shop PR- Public Relations Intern / Lippe Taylor
▪ Wrote press releases and pitch letters distributed to 100 different national and regional magazine editors
▪ Contributed to agency brainstorms and participated in strategy and development of client events and campaigns
▪ Conducted consumer research, handled product/media requests and updated lists of influential writers/bloggers
▪ Worked on and created press kits for Paul Mitchell, Remington, Parissa, and Terax clients - Jun 2008 - Aug 2008CosmoGIRL! Editorial and Business Intern / Hearst Magazines
▪ Wrote for web and print editions of magazine. Published two articles, featured in Aug ’08 and Dec/Jan ’09 issue
▪ Was responsible for magazine monthly giveaways for magazine and participating in budget planning meetings
▪ Found winner for “CosmoGIRL of the Year” out of 27,000 applicants and featured in Dec/Jan 2009 print issueResponsible for monthly giveaway sweepstakes for magazine and attending budget meetings
Education- Boston UniversityBachelor of Science in Communication; Advertising; Business Management and Administration; Liberal Arts: Intl. Relations
Activities: RHA, BUIC - Forest Ridge School of the Sacred Heart
Additional Information-
Websites:
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Honors:Small Business Saturday & Big Break for Small Business: ▪ Winner of nine 2012 Cannes Lion Awards; including the Grand Prix Promo & Activation and Direct Lions, Gold Lion for Best Digitally Led Integrated Campaign, Silver Lions for Viral Marketing, Community Applications, Best Use of Social Media Marketing in a Promotional Campaign and Best Integrated Campaign Led by Direct Marketing. ▪ Winner of three 2011 Clio Awards: Content & Contact Grand Clio, Social Media Gold Clio and Facebook Integration Clio
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Interests:Blogging, social media, biking, technology, writing, digital marketing, eCommerce
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Reading
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Posts
- Yet Another Preppy New England Vacation - Narragansett, RI
As I continue to embrace New England, which includes but is not limited to: Salmon shorts, boat shoes, Ray Bans, J Crew chambray and nautical stripes (all of which I love and own proudly), I visited Narragansett, Rhode Island last weekend (5/31 - 6/2). A bunch of friends and I got a house 10 minutes away (walking distance!) from the beach and I absolutely loved it.
This only made me wish I OWNED a house in one of these New England beach towns - that way I could go every weekend. (Though that would require a car, which I also don’t have, along with the millions of dollars that a home like this would cost…)
Anyways, here are some highlights from the trip:
BBQing on the deck (BBQ is behind me - I was helping with the grilling!)
Proof the grill was behind me! Chowing down on a burger. IDK why I love this picture, maybe because I don’t have too many flattering photos of me eating. This was posed, duh.
Girls bathing in the sun - in an effort to get golden tans, my result = lobster red shoulders - I vow to NEVER skimp on sunscreen again!!! (Don’t worry derms, I always put SS on my face, wear sunglasses and a hat - I don’t want wrinkles or worse, carcinogens!! (though I DO want golden stems!))
Too many cooks in the kitchen… people kept telling me I was in the way so I just tossed kale and then helped clean for this meal…
All that hard work in the kitchen paid off! FAMILY DINNER =) Delicious meal of bean salad, gnocci, orzo, asparagus, kale and more!
My favorite candid of Arvind and I (thanks Bri!). Maybe because we both actually look happy to be next to each other (or at least I do! Arvind is over it, or too cool for school, as usual).
Beautiful picture of the ocean, wind, Esha and the boys on Sunday. While the wind looks great here, it sucked while trying to sleep and get a tan. Imagine little grains of sand flying into your face and hair and landing in your eyelashes and ears. No “I’ll shower when I get home” - mandatory shower was necessary and still didn’t get all the sand out of my scalp (gross I know).
Like I said, the wind kept shifting everything, including our beach-sheet. Hence Nisha is rolling around in the sand. On a different note - aren’t my retro sunnies cute? I think so, though no one else was a fan…
And here’s the end of it - going home on the Metro North after driving to New Haven. Thank you Nilesh for convincing me to buy a preppy New England sweatshirt in douche-bag-prep-new england-salmon-pink. I actually absolutely love it and wear it every night in my apartment!
Picture credits: bbarzola
Red carpet to see @macklemore and @ryanlewis sponsored by @bacardi (at Roseland Ballroom)
Number 4 Hair Care Review!
Birchbox is absolutely one of my favorite start-ups. If you don’t know their story, you have to…
Gal-entines Day
In my experience, most people who have seen the movie Valentine’s Daysay that it is horrible movie.…
Visiting Nashville
Trying on some crazy boots at Boot Country in Downtown Nashville
Over the long weekend, I flew to…
- Out and About in the East Village : EV Grieve
Out and About in the East Village : EV Grieve
I have a running list of blogs I like to read when I have downtime. One of them being the EV Grieve, which is a blog dedicated to all things East Village (the neighborhood I live in within Manhattan). The East…
Superbowl Sunday: Cheddar & Chive Biscuits
For Superbowl Sunday, my friend Priti decided to make some cheddar & chive biscuits. While not…
Shoe Mint: Affordable & Chic
I just ordered my first pair of shoes on Shoe Mint! While I don’t do a whole lot of online…
- New Year's Resolutions
I normally don’t really make measurable New Year’s Resolutions, but after 2012 - which in my life, was a bit of boring year (in comparison to past years) I decided I needed to actually write down things I wanted to change.
Part of it might be because I’m turning 25 this year and part of it might be because I finally feel stable in my career and finances.
Regardless, I thought I’d share:
- Eat healthier - more veggies, less white starch and carbohydrates, more protein, less sugar/sodium and less eating just because there is food around (which is always in my office)
- Drink more water - aim for 64 oz a day (this will definitely be a challenge)
- Budget better - actually keep a running document of where I spend my hard earned money and where I can cut back (Starbucks for sure…)
- Travel more - visit my friends in interesting states/countries I’ve never been to (my first trip is to Nashville, TN in Feb!) and not use all my vacation in one place
- Read more - turn the TV off and spend evenings reading instead of watching show after show (I proudly joined a book club with some girls at work - I just need to finish the book now!)
- Do something that is outside my comfort zone - with NYC having so much to offer, I want to take an art / acting / writing class to help me grow as a person
- Never coast - At work, continue to take on projects that challenge and excite me rather than getting stuck in a rut. Do this actively and be vocal about what I want to learn and accomplish
Those are the seven I think I can definitely manage. The other two that I would like to make a priority are also:
- Actually go to the gym - Biking and running outside isn’t enough, I definitely need to do some strength training
- Volunteer - This used to be such a big part of my life growing up, and it’s sad that it isn’t anymore. I want to find something I can get involved in and be part of!
I know it’s a lot to take on, but by the time I turn 25 I want to feel like I’ve grown and that it hasn’t just been an extension of the past two years in New York. This seems the best way!
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Tweets
- Back in #NewYorkCity, but missing my home of perfect weather, evergreen trees, and sunsets at 9:30pm in #Seattle. #PNWJun 17, 13 from web Reply, Retweet, Favorite
- RT @adage: Conde Nast Names Phillips to Take Over Glamour From Wackermann http://t.co/vBFD1qiWn1Jun 17, 13 from web Reply, Retweet, Favorite
- Which famous rapper's career kicked off in a park before heading to the thrift shop? (via @Upworthy) http://t.co/NjfCOBVAYb
- So excited to fly to home to #Seattle tomorrow, but dreading packing tonight....Jun 07, 13 from web Reply, Retweet, Favorite
- @rainasc @LobsterJointLES Lol I think I would have preferred the NE Lobster instead of Connecticut, but yes, it was worth it for next time!
- Went to @LobsterJointLES last night with @rainasc and #PritiPatel last night. No allergies to the lobster roll - so happy! =)Jun 07, 13 from web Reply, Retweet, Favorite
- Yet Another Preppy New England Vacation - Narragansett, RI - As I continue to embrace New England, which... http://t.co/wNfpUGdrgL
- So excited to try seasonal recipes from this book! Thanks @NYMag! http://t.co/NqUBn1vRip
- Reading about @SpartzMedia on @Inc's 30 Under 30 and went to http://t.co/ubzvcWVvCS. Such an uplifting site!Jun 04, 13 from web Reply, Retweet, Favorite
- Do You Have What It Takes to Be a Wide Achiever? http://t.co/UrmC0QdxAt via @LearnVest
- RT @BuzzFeed: A color video of New York in 1939 http://t.co/vheWjMgRyXJun 03, 13 from web Reply, Retweet, Favorite
- #Narragansett was amazing, but being sun burnt sucks...I'm the same color as my sweatshirt! http://t.co/9vr4s36rqSJun 03, 13 from web Reply, Retweet, Favorite
- Just got @Spotify Premium - let's see how great it is...May 31, 13 from web Reply, Retweet, Favorite
- RT @ThoughtCatalog: 7 Beauty Routines That Prove Women Are The Stronger Sex http://t.co/2OZM4NKNNEMay 31, 13 from web Reply, Retweet, Favorite
- RT @HuffingtonPost: We'll never forget John F. Kennedy's all-American style http://t.co/hIpJrnzDv3May 29, 13 from web Reply, Retweet, Favorite
- Suffering from Handlebar palsy from the past two mornings of riding... http://t.co/AkxXT2eCYtMay 29, 13 from web Reply, Retweet, Favorite
- RT @HuffingtonPost: Never been in an operating room? Now's your chance to see a brain surgery http://t.co/PXPj6eZyXr
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Photos" data-title="Friday night in #capitolhill #seattle" data-link=""> " data-title="Running through the woods #rattlesnakeledge" data-link=""> " data-title="Green for miles #latergram #nofilter #washington" data-link=""> " data-title="Cheesin' so hard #hiking #tired #letsgohome" data-link=""> " data-title="" data-link=""> " data-title="Top of the mountain #hiking #washington #latergram #northbend" data-link=""> " data-title="Beautiful Washington #northbend #rattlesnakeledge #hiking #nofilter" data-link=""> " data-title="Tallest to shortest #family #varunsgraduation #latergram" data-link=""> " data-title="Happy Graduation baby bro! #graduation #latergram #2013" data-link=""> " data-title="Bookshelf circa 2004 - notice the #cds & #boombox" data-link=""> " data-title="Awe baby bro graduating #18yearsold #hsgrad" data-link=""> " data-title="@a_congle being a tourist in #pikeplace" data-link=""> " data-title="Bussing it from #pikeplace to #capitolhill with @a_congle" data-link=""> " data-title="Walking downtown #spaceneedle #sunnyseattle" data-link=""> " data-title="Selfies at the Marina #oldfriends #kirkland #summer" data-link=""> " data-title="Top down #sunnyseattle #beetle #convertable #highschool" data-link=""> " data-title="My brother #candid #home" data-link=""> " data-title="$5 bouquet for mom #peonies #pikeplace #iloveseattle" data-link=""> " data-title="Peonies Peonies Peonies! #flowers #pikeplace" data-link=""> " data-title="Beautiful morning jog around #lakewashington! #mtbaker #pacnw" data-link="">
