Digital and Social Media for MasterCard's e-commerce and culinary focused campaigns
▪ Work on American Express OPEN brand and Small Business Saturday campaign
▪ Assist Senior Planners with partner research, proposal development, campaign implementation and execution
▪ Coordinate with Strategy and Analysis team for consistent campaign optimizations and client recommendations
▪ Manage client budgets to ensure campaign delivery and financial accuracy
▪ Helped to raise national awareness of Small Business Saturday to over 67%
▪ Build strong relationships with publishers and networks such as Condé Nast, AOL, Huffington Post, MSNBC, NYT and WSJ
▪ Created weekly competitive analysis reports consisting of all Arby’s current competition.
▪ Participated in weekly team status reports and creative brainstorm meetings for future Arby’s initiatives
▪ Managed and worked with six interns to create and win a new business pitch project for Magic Hat beer
▪ Maintain a weekly college blog and write articles creating conversation among approximately 6,000,000+/- young readers on the website. (www.cosmogirl.com/archives/blog/by_author/5971/15;1)
▪ Research, brainstorm, and pitch ideas for possible articles and story ideas for the web to senior web editor
▪ Assist students with hardware or software problems while monitoring the print queue in a professional manner
RA in Shelton Hall Dormitory
▪ Developed a safe and productive community by organizing events, resolving conflicts, and acting as a versatile resource for a floor of 60 students.
▪ Prepared 2010 NY Campaign presentations for Dunkin Donuts and recorded Putnam Investments trafficking and performance reports for Putnam Investments.
▪ Participated in meetings discussing media campaigns with ESPN Boston and Bloomberg
▪ Trained on DART/double-click, Atlas, SEO marketing, ad trafficking, and campaign authorization.
▪ Wrote press releases and pitch letters distributed to 100 different national and regional magazine editors
▪ Contributed to agency brainstorms and participated in strategy and development of client events and campaigns
▪ Conducted consumer research, handled product/media requests and updated lists of influential writers/bloggers
▪ Worked on and created press kits for Paul Mitchell, Remington, Parissa, and Terax clients
▪ Wrote for web and print editions of magazine. Published two articles, featured in Aug ’08 and Dec/Jan ’09 issue
▪ Was responsible for magazine monthly giveaways for magazine and participating in budget planning meetings
▪ Found winner for “CosmoGIRL of the Year” out of 27,000 applicants and featured in Dec/Jan 2009 print issue
Responsible for monthly giveaway sweepstakes for magazine and attending budget meetings
As I continue to embrace New England, which includes but is not limited to: Salmon shorts, boat shoes, Ray Bans, J Crew chambray and nautical stripes (all of which I love and own proudly), I visited Narragansett, Rhode Island last weekend (5/31 - 6/2). A bunch of friends and I got a house 10 minutes away (walking distance!) from the beach and I absolutely loved it.
This only made me wish I OWNED a house in one of these New England beach towns - that way I could go every weekend. (Though that would require a car, which I also don’t have, along with the millions of dollars that a home like this would cost…)
Anyways, here are some highlights from the trip:
BBQing on the deck (BBQ is behind me - I was helping with the grilling!)
Proof the grill was behind me! Chowing down on a burger. IDK why I love this picture, maybe because I don’t have too many flattering photos of me eating. This was posed, duh.
Girls bathing in the sun - in an effort to get golden tans, my result = lobster red shoulders - I vow to NEVER skimp on sunscreen again!!! (Don’t worry derms, I always put SS on my face, wear sunglasses and a hat - I don’t want wrinkles or worse, carcinogens!! (though I DO want golden stems!))
Too many cooks in the kitchen… people kept telling me I was in the way so I just tossed kale and then helped clean for this meal…
All that hard work in the kitchen paid off! FAMILY DINNER =) Delicious meal of bean salad, gnocci, orzo, asparagus, kale and more!
My favorite candid of Arvind and I (thanks Bri!). Maybe because we both actually look happy to be next to each other (or at least I do! Arvind is over it, or too cool for school, as usual).
Beautiful picture of the ocean, wind, Esha and the boys on Sunday. While the wind looks great here, it sucked while trying to sleep and get a tan. Imagine little grains of sand flying into your face and hair and landing in your eyelashes and ears. No “I’ll shower when I get home” - mandatory shower was necessary and still didn’t get all the sand out of my scalp (gross I know).
Like I said, the wind kept shifting everything, including our beach-sheet. Hence Nisha is rolling around in the sand. On a different note - aren’t my retro sunnies cute? I think so, though no one else was a fan…
And here’s the end of it - going home on the Metro North after driving to New Haven. Thank you Nilesh for convincing me to buy a preppy New England sweatshirt in douche-bag-prep-new england-salmon-pink. I actually absolutely love it and wear it every night in my apartment!
Picture credits: bbarzola
Red carpet to see @macklemore and @ryanlewis sponsored by @bacardi (at Roseland Ballroom)
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I normally don’t really make measurable New Year’s Resolutions, but after 2012 - which in my life, was a bit of boring year (in comparison to past years) I decided I needed to actually write down things I wanted to change.
Part of it might be because I’m turning 25 this year and part of it might be because I finally feel stable in my career and finances.
Regardless, I thought I’d share:
Those are the seven I think I can definitely manage. The other two that I would like to make a priority are also:
I know it’s a lot to take on, but by the time I turn 25 I want to feel like I’ve grown and that it hasn’t just been an extension of the past two years in New York. This seems the best way!