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My Resume
Summary
I am a competent and accomplished communications and marketing professional with over five years experience both as part of in-house communications and marketing teams as well as in an agency setting. I have a keen interest in social media, new technology and the digital landscape with a firm grasp and understanding of traditional communications and marketing practices. I love a challenge - I am a quick learner, adaptable, highly motivated and I bring with me an enthusiasm and passion for the art of communicating across all mediums.
Skills
Project Management, Team Leadership, Writing & Editing, Event Planning, Digital Asset Management, Measurement & Reporting, Social Media, Selection & Recruitment, Community Management, Creative Development, Online Advertising, Brand Management, Print & Web Design, Budget Preparation, Strategic Planning, Market Research, Blogging, Media Planning & Buying
Work Experience
Freelance Marketing, Communications and Public Relations Consultant 2011 - Present
- Provide marketing, communications and public relations solutions for clients in a variety of industries with a focus on small businesses, non-profit organizations and local start-ups
Account Manager | MediaTonic PR | Vancouver | Oct 2011 - Dec 2011 (Contract)
- Management of client relations including reporting and fulfilling communications plans, attending and leading meetings, and performing business development functions
- Development and execution of public relations plans for clients including scheduling and coordination of press interviews, preparation and distribution of key messaging documents for interviews, and management of clients’ social media accounts including daily content and strategic planning
Community Manager | Village&Co. | Vancouver | 2010 - 2011
- Creation of comprehensive social media marketing and communications strategies to achieve client KPIs such as customer and audience growth, relationship management, and increases in sales and recruitment
- Development and execution of marketing and communications strategies to supplement existing plans created by client communications and public relations teams
- Content development and creation with diverse messaging, including both social media and traditional press releases, blog posts, social media postings, and website content
- Development of procedures and corresponding documents for the creation of reports including measurement and insight reports, as well as reports on current events, market trends, and emerging technologies in relevant industries
- Coordination and administration of community management activities including supervision and ongoing training of agency staff and contract employees as well as parallel client positions
- Assistance with development, organization and execution of marketing and promotional events for clients and client initiatives as well as for the agency
- Cultivation and maintenance of relationships with existing agency clients and partners, as well as fostering relationships with potential clients and partners via attendance at industry and promotional events
Communications Associate | BC Lung Association | Vancouver | 2009 - 2010
- Achievement of target benchmarks such as donor relationship management, new donor acquisition, donation increases, and increases in event participant recruitment and retention via development and execution of comprehensive marketing and communications plans
- Media relations and on-site media coordination for the organization’s fundraising events and health education initiatives
- Social media strategy development for the organization, as well as assistance with strategy creation and implementation for the other provincial branches and the national office
- Content creation with distinct messaging appropriately tailored for the organization’s wide ranging audience including press releases, blog posts, annual reports, manuals, magazine articles, social media postings, and website content
- Coordination, training, and supervision of marketing and communications volunteers, contract staff, and interns
- Attendance at industry and promotional events as a representative of the BC Lung Association to foster interest in and sponsorship for both the organization as a whole as well as the various fundraising and health education initiatives
Executive Assistant (Mat Leave) | BC Lung Association | Vancouver | 2008 - 2009
- Supported the CEO and Manager of Finance & Administration, as well as other staff and departments as needed
- Coordinated the ordering of office supplies, record maintenance, in-office event coordination, and confidential file management
- Management of the organization’s monthly giving program including data entry and all communication with monthly donors
- Assisted within the organization’s accounting department including accounts payable, accounts receivable, monthly payroll, and employee expenses
- Administration and coordination of duties for volunteers, contract staff, and interns including training and supervision as needed
Volunteer Experience
Marketing Director | A Little More Good | alittlemoregood.com | Feb 2012 - Present
Events Editor | Vancouver Is Awesome | vancouverisawesome.com | July 2010 - Present
Volunteer Coordinator | CREATIVEMIX Vancouver’s Ideation Conference | creativemix.ca | 2011
Community Manager | CREATIVEMIX Vancouver’s Ideation Conference | creativemix.ca | 2010
Technical Skills
- HTML, CSS and CMS knowledge
- Proficient with both PC and Mac computers
- Experience working with databases including Raiser’s Edge and BatchBook
- Social media platforms including Facebook, Twitter, Tumblr, LinkedIn, YouTube, Foursquare, Pinterest, etc.
- Social media dashboard and monitoring systems including HootSuite, Radian6, ViralHeat, Scoutlabs, etc.
- HootSuite Certified Professional hootsuite.com/u/destinfall
- Adobe Creative Suite (CS5) including Photoshop, Illustrator, and InDesign
- Online advertising including Facebook ads and Google AdWords
Education
Emily Carr University of Art + Design, Granville Island ― Certificate 2D Design, 2012
Simon Fraser University, Burnaby ― BA, English Major, Criminology Minor, 2005
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My Work
Public Relations
Brands for the people- Press release composition and distribution
- Interview coordination
- Guest blog post coordination
Mediatonic PRSocial Media
Village&Co.Client Social Media
- Toursim Calgary
- Sparkling Hill
- Salt Spring Coffee
- Bayshore Home Health
- Dragalicous
- Sholto Design Studio (pro bono)
- Encore Environmental Services (pro bono)
Vancouver is Awesome
Writing
Vancouver is Awesome
BC Lung Association
News Releases
- The Stairclimb for Clean Air
- The Rush: Race & Urban Scavenger Hunt
- Bicycle Trek for Life & Breath
- Benefits of Bocce
- Fresh Air Photo Contest
- Golf Privilege Club
- Christmas Seals
Your Health Magazine
Annual Report
Misc.
Hoop-Law- Website maintenance and updates for 2012 tournament
- Online donation system management and maintenance
- Website maintenance and updates
- Online donation system management and maintenance
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Info
- Community Program Manager at HootSuiteMarketing and Advertising | Vancouver, Canada Area, CASummaryI am a competent and accomplished marketing and communications professional with over five years experience both as part of in-house marketing and communications teams as well as in an agency setting. I have a keen interest in social media, new technology and the digital landscape coupled with a firm grasp and understanding of traditional marketing and communications practices. I love a challenge - I am a quick learner, adaptable, highly motivated and I bring with me an enthusiasm and passion for the art of storytelling across all mediums.Experience
- Apr 2012 - PresentCommunity Program Manager / HootSuiteWorking with the VP of Community to plan and execute HootSuite's community-building programs and activities around the globe.
- Mar 2012 - PresentMarketing Director (Volunteer Position) / A Little More GoodA Little More Good was founded on one simple idea: promote the good. With that in mind, we profile good ideas, good causes, and good companies in Vancouver. From social activism to sustainability to improving the world around you, we believe that everyone wants to be a part of something positive. We exist to help people find their niche in the city and get involved. Our aim is to make it easier for people to do good in their communities and help our readers add a little more good to their daily routine.
- 2010 - PresentCommunications, Marketing and PR Consultant / Freelance/Contract‣ Provide marketing, communications and public relations solutions for clients in a variety of industries with a focus on small businesses, non-profit organizations, and local start-ups
- Jul 2010 - PresentEvents Editor (Volunteer Position) / Vancouver Is AwesomeFounded by Bob Kronbauer, Vancouver Is Awesome is a community-based non-profit organization dedicated to the study, promotion, and preservation of Vancouver arts and culture, with a positive spin. As the Events Editor I am responsible for the management of the monthly events calendar. As well as the creation of a weekly events feature column, in addition to writing blog posts about events in Vancouver.
- Oct 2011 - Dec 2011Account Manager (Contract) / Mediatonic PRMediatonic PR is a boutique public relations and social media PR agency specializing in life + style communications. Cleverly mixed, never shaken our results are a tonic fusion of creating buzz, building brands, and optimizing results. Mediatonic PR is comprised of media savvy storytellers and visionaries born out of big agency experience, to now embody the entrepreneurial spirit of living and breathing our clients' projects and goals. ‣ Management of client relations including reporting and fulfilling communications plans, attending and leading meetings, and performing business development functions ‣ Development and execution of public relations plans for clients including scheduling and coordination of press interviews, preparation and distribution of key messaging documents for interviews, and management of clients’ social media accounts including daily content and strategic planning
- Oct 2010 - Sept 2011Community Manager / Village&Co.Village&Co. is a unique agency dedicated to social media. Located at the corner of Twitter & Facebook, just down the street from Foursquare & Tumblr. They know this neighbourhood — let them introduce you. They have a proven track record connecting businesses with a flourishing yet increasingly hard to reach online community. They're here to help. ‣ Creation of comprehensive social media marketing and communications strategies to achieve client KPIs such as customer and audience growth, relationship management, and increases in sales and recruitment ‣ Development and execution of marketing and communications strategies to supplement existing plans created by client communications and public relations teams ‣ Content development and creation with diverse messaging, including both social media and traditional press releases, blog posts, social media postings, and website content ‣ Development of procedures and corresponding documents for the creation of reports including measurement and insight reports, as well as reports on current events, market trends, and emerging technologies in relevant industries ‣ Coordination and administration of community management activities including supervision and ongoing training of agency staff and contract employees as well as parallel client positions ‣ Assistance with development, organization and execution of marketing and promotional events for clients and client initiatives as well as for the agency ‣ Cultivation and maintenance of relationships with existing agency clients and partners, as well as fostering relationships with potential clients and partners via attendance at industry and promotional events
- Apr 2009 - Oct 2010Communications Associate / BC Lung AssociationA non-profit and volunteer-based health charity, The BC Lung Association depends on donations from the public to support lung health research, education, prevention and advocacy. The mission of the BC Lung Association is to lead provincial and international lung health initiatives, prevent lung disease, help people manage lung disease and promote lung health. They work together with the Canadian Lung Association office as well as the other provincial Lung Associations to help the one in five Canadians who have breathing problems. ‣ Achievement of target benchmarks such as donor relationship management, new donor acquisition, donation increases, and increases in event participant recruitment and retention via development and execution of comprehensive marketing and communications plans ‣ Media relations and on-site media coordination for the organization’s fundraising events and health education initiatives ‣ Social media strategy development for the organization, as well as assistance with strategy creation and implementation for the other provincial branches and the national office ‣ Content creation with distinct messaging appropriately tailored for the organization’s wide ranging audience including press releases, blog posts, annual reports, manuals, magazine articles, social media postings, and website content ‣ Coordination, training, and supervision of marketing and communications volunteers, contract staff, and interns ‣ Attendance at industry and promotional events as a representative of the BC Lung Association to foster interest in and sponsorship for both the organization as a whole as well as the various fundraising and health education initiatives
- Aug 2008 - Apr 2009Executive Assistant (Maternity Leave Contract) / BC Lung AssociationA non-profit and volunteer-based health charity, The BC Lung Association depends on donations from the public to support lung health research, education, prevention and advocacy. The mission of the BC Lung Association is to lead provincial and international lung health initiatives, prevent lung disease, help people manage lung disease and promote lung health. They work together with the Canadian Lung Association office as well as the other provincial Lung Associations to help the one in five Canadians who have breathing problems. ‣ Supported the CEO and Manager of Finance & Administration, as well as other staff and departments as needed ‣ Coordinated the ordering of office supplies, record maintenance, in-office event coordination, and confidential file management ‣ Management of the organization’s monthly giving program including data entry and all communication with monthly donors ‣ Assisted within the organization’s accounting department including accounts payable, accounts receivable, monthly payroll, and employee expenses ‣ Administration and coordination of duties for volunteers, contract staff, and interns including training and supervision as needed
- Jul 2007 - Jul 2008Office Manager / Executive Assistant / The Delf Group
- Jul 2007 - Jul 2008Office Manager / Executive Assistant / Farmstead Wines
- Jul 2005 - Dec 2006Assistant Trainer / Language Instructor / Nova Group
- Jan 2003 - Apr 2004Community Advisor, Residence and Housing / Simon Fraser University
- 2002 - 2003Residence Hall Association Marketing Executive / Simon Fraser University
Education-
2010 - 2012Emily Carr Institute of Art & DesignCertificate in 2D Design in 2D Design
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2000 - 2005Simon Fraser UniversityBA in English
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1997 - 2000Timberline Secondary SchoolHighschool Diploma
Additional Information-
Websites:
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Tweets
- :) MT @daveohoots: Welcoming 9 community envoys & ambassadors into program from Italy, Spain, Turkey, & more! Come along to build #HootLove
- I have an insatiable urge to watch #SpaceJam. I know what I will be doing this weekend. It is going to be awesome. http://t.co/d0tDcOjR
- @ConnorMeaks Happy graduation! I hope your sister gave you the biggest, most embarrassing bouquet of flowers AND I hope there are pics!
- @dancenath back at you <3
- Those look cute AND delicious! #HootHoot RT @mirandaleffler: @HootHR @HootClub Hoot hoot! I made you owly cupcakes. http://t.co/t6JGGGPu
- .@rebeccathompson Happy Birthday! #HootHoot. That is an amazing looking cake. #FeatheredFives to the baker. http://t.co/dXFZygaw
- Yes! I'll Asana you a task to do more research when you are back ;) RT @connormeaks: @destinfall this could be good. http://t.co/NiHxedr7
- @thehotyogagirl Had pulled pork pancakes the other day and thought of you. Miss you. Hope all is well :)
- @ictsiege316 Has your billing issue been taken care of yet? Have you reached out to @HootSuite_Help - that would be your best option.
- Happy Small Business Week! In #SantaMonica this Thurs? Stop by #HootUpSM with special guest @gunnr. http://t.co/sIuZOihL
- Beautiful. RT @the_cdr: Lovely 1880's graphic design http://t.co/Ec6B7aTR
- @annieyfeng you + me = hang out soon?
- @stephawie Nice work! Won't be able to make it today...next time for sure :)
- #FeatheredFives MT @stephawie Pow wowing tasks never been more fun/efficient Thx @destinfall for another great wk. High five! #joblove #best
- Aw! xo @katiejeanes: Best Crew Ever #FF @jess_robson @vwilliams1313 @amieroth @KpCave @normashogan @kelseyklassen @kelsjulia @Laura_E_Chan
- Might have to make a stop by Habit on my way home. RT @habitlounge: Hello Long Weekend - Hello Beer & Shot! http://t.co/ILUKKodc
- #HardWorkingOwls RT @lifeofsandy: Busy owls make #hootkits at HootSuite! @DallaTalk @stephawie @ConnorMeaks http://t.co/6JxMUZMp @HootClub
- I'll definitely take you up on the offer :) MT @miniqueshop: @stephawie @destinfall @msvickis Thx for referral! I'll give them awesome deal
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Posts
I find I am happiest when eating a great meal with good friends, so this dish is rather fitting.
Some things are created and you are left feeling like an important void in the world has been filled. This isn’t one of them.
If someone could photoshop my face into this photo I would be so happy. I love #hippos. They are the #sloth to my #kristenbell.
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Hire Me
- Hi! I am Destin. I am a freelance marketing and communications professional...Pretty broad, I know.I can pretty much do it all and do it well - and if I don't know how to do it - gosh darn it I will learn!My skills and specialities include:
- Strategic Planning
- Creative Writing
- CMS & HTML
- Project Management
- Creative Problem Solving
- Creative Concept Development
- Editing
- Copywriting
- Measurement & Reporting
- Team Leadership
- Event Planning
- Selection & Recruitment
- Community Management
- Community Relations
- Print & Web Design
- Social Media Marketing
- Social Media Monitoring
- Social Media Development
- Online Advertising
- Blogging
- Market Research
- Media Planning
- Brand Management
Poke around on my site and see what I am all about. If you have any questions or comments you can use the 'Get In Touch' form on my site that is up there on the top right or you can email me directly at destinfall [at] gmail [dot] com.
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How HootSuite Taught Me About Social Media Without Even Trying
I joined Twitter rather unceremoniously a little over three years ago. I didn’t at the time know that it was the beginning of my love affair with, and career in, social media. I was by no means a social media virgin - I had been on Facebook for a while at that point - but getting on there at first was a bit of a challenge.
I first heard about Facebook when I was living in Japan, but didn’t really get what it was supposed to be for. A few months later I came home and my friends were all abuzz about this social media platform.
To help clear up my confusion, a well meaning friend explained Facebook to me like this:
“When you sign on there are all these pictures of you. People you know have uploaded photos of you and tagged you in them so when you sign up there are already all these photos of you online.”
That freaked me out.
Big time.
I hate having my photo taken. With this weird (and inaccurate) explanation of Facebook I became unnecessarily paranoid that people were out there taking candid, horrible photos of me and posting them on to this Facebook thing (or I had nightmares of big brother-esque closed circuit camera photos blanketing the internet) so that when I signed up I would be overwhelmed with this flood of strange photos.
After that it took me months before I actually signed up for an account, and that first time I signed in my heart was pounding and my palms were sweating in anticipation of the photo deluge to come.
Thankfully there were none. My avoidance of having my photo taken all my life, and the lack of paparazzi following me around because I am not a celebrity, had worked out exactly as I had always wanted it to. A photo free existence. Whew.
Knowing that I had been unintentionally lead astray by my well meaning friend, I then set out to find out what social media was all really about.
Fast forward a few years and I was now active on multiple social media platforms, but I felt that there was a bigger purpose out there for social media other than posting cat videos - although I think we can all agree that the propagation of cat videos will forever be the number one purpose of the internet. Period.
So I started reading blogs and websites and finding out more about what businesses and brands were doing with social media and I became inspired.
I brought social media to my job and we slowly started integrating social media into our communications and marketing strategies (with a high degree of skepticism from management). It was great, but overwhelming to manage all the profiles and pages without one management platform.
Enter HootSuite.
Without even trying to, HootSuite became my crash course in social media for business (HootSuite University didn’t exists at this point).
Suddenly Twitter made sense to me. The HootSuite platform was so user friendly, and being able to see all my streams on screen totally changed the way I thought about Twitter.
Plus, perhaps the greatest benefit for myself was that it allowed me to begin my career actually working in social media. It became possible for me to use social media at work without appearing like I was wasting my time directly on the Facebook or Twitter sites. I was able to integrate my social media monitoring and use seamlessly into my work day. I was able to onvince my boss and coworkers that social media wasn’t this massive time waster that they thought it was and, in fact, it was a useful tool that could help us achieve our goals.
Where I really found that I learned the most from HootSuite was that it wasn’t just that the platform was easy on the eyes (which it was), nor that it allowed the user to manage all their profiles on one dashboard (which it did) - for me the thing about HootSuite that really taught me the most invaluable lessons was that they were also great online community members. they didn’t just want to produce a product and make money - they were using social media, following the best practices, and breaking the rules along the way to illustrate the potential of the social space.
Without HootSuite I am not sure that my career would have gone down the path it has. It changed my understanding of the purpose of social media, and helped me realize the potential of social media for business.
Three years later I still happily work in social media - I love what I do and do what I love.
