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My Resume
Summary
I am a competent and accomplished communications and marketing professional with over four years experience both as part of in-house communications and marketing teams as well as in an agency setting. I have a keen interest in social media, new technology and the digital landscape with a firm grasp and understanding of traditional communications and marketing practices. I love a challenge - I am a quick learner, adaptable, highly motivated and I bring with me an enthusiasm and passion for the art of communicating across all mediums.
Skills
Project Management, Team Leadership, Writing & Editing, Event Planning, Digital Asset Management, Measurement & Reporting, Social Media, Selection & Recruitment, Community Management, Creative Development, Online Advertising, Brand Management, Print & Web Design, Budget Preparation, Strategic Planning, Market Research, Blogging, Media Planning & Buying
Technical Skills
- HTML, CSS and CMS knowledge ‣ Proficient with both PC and Mac computers ‣ Social media platforms including Facebook, Twitter, LinkedIn, YouTube, Foursquare etc.
- Social media dashboard/monitoring systems including HootSuite, Radian6, ViralHeat etc.
- HootSuite Certified Professional
- Adobe Creative Suite including Photoshop, Illustrator and InDesign
- Online advertising including Facebook ads and Google AdWords
- Completion of Google AdWords 101 course
Work Experience
Senior Community Manager | Village&Co. | Vancouver | 2010 - 2011
- Strategic planning and project management for inclusive marketing and communications initiatives involving both social media and traditional media
- Development and execution of marketing and communications strategies to supplement existing plans created by client communications and public relations teams
- Content development and creation with diverse messaging for the agency and its wide ranging client portfolio including, but not limited to, social media and traditional press releases, blog posts, social media postings and website content
- Social media campaign creation, development and execution, coupled with regular social media channel maintenance and community management
- Development of procedures and documents for creating various reports to be used both internally by the agency and externally by clients, including measurement and insight, as well as reports on market trends and emerging technologies in relevant industries
- Coordination and administration of community management activities including day-to-day supervision of Assistant Community Managers
Communications Associate | BC Lung Association | Vancouver | 2009 - 2010
- Strategic communications planning for fundraising campaigns and events, health education initiatives as well as overall brand messaging for the organization
- Media relations and on-site media coordination for the organization’s fundraising events and health education initiatives
- Social media strategy development for the organization, as well as assistance with strategy creation and implementation for the other provincial branches and the national office
- Content development and creation with diverse messaging for the organization’s wide ranging audience including, but not limited to, press releases, blog posts, annual reports, manuals, magazine articles, social media postings and website content
Executive Assistant (Mat Leave) | BC Lung Association | Vancouver | 2008 - 2009
- Provided a full range of support services for the CEO and Manager of Finance & Administration as well as other staff and departments as needed
- Coordinated the ordering of office supplies, record maintenance, in-office event coordination, and confidential file management
- Management of the organization’s monthly giving program including all communication with monthly donors
- Assistance within the organization’s accounting department including accounts payable, accounts receivable, monthly payroll, and employee expenses
Volunteer Experience
Events Editor | Vancouver Is Awesome | Vancouver | 2010 - Present
- Management of the monthly events calendar
- Research, composition and creation of a weekly events feature column, in addition to blog posts relating to events throughout Vancouver
Community Manager | CREATIVEMIX | Vancouver | 2010
- Social media strategy development and execution coupled with regular social media channel maintenance and community management
- Content development and creation including blog posts, magazine articles and social media postings
- Management of event day, on-site social media integration including live posting to social media channels
Education
Emily Carr University of Art + Design, Granville Island ― Certificate 2D Design, 2012
Simon Fraser University, Burnaby ― BA, English Major, Criminology Minor, 2005
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My Work
- Social MediaVillage&Co.
- Toursim Calgary
- Sparkling Hill
- Salt Spring Coffee
- Bayshore Home Health
- Dragalicous
- Sholto Design Studio (pro bono)
- Encore Environmental Services (pro bono)
Vancouver is Awesome
Writing
Vancouver is Awesome
BC Lung Association
News Releases
- The Stairclimb for Clean Air
- The Rush: Race & Urban Scavenger Hunt
- Bicycle Trek for Life & Breath
- Benefits of Bocce
- Fresh Air Photo Contest
- Golf Privilege Club
- Christmas Seals
Your Health Magazine
Annual Report
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Info
- Social Media, Marketing & CommunicationsMarketing and Advertising | Vancouver, Canada Area, CASummaryI am a competent and accomplished marketing and communications professional with over four years experience both as part of in-house marketing and communications teams as well as in an agency setting. I have a keen interest in social media, new technology and the digital landscape coupled with a firm grasp and understanding of traditional marketing and communications practices. I love a challenge - I am a quick learner, adaptable, highly motivated and I bring with me an enthusiasm and passion for the art of communicating across all mediums.Specialties: Writing, Editing, Blogging, Social Media Development and Integration, Community Management, Creative Development, Project Management, Marketing & Communications, Strategy Development, Public RelationsExperience
- 2008 - PresentCommunications, Marketing and PR Consultant / Freelance/ContractProvide marketing, communications and public relations solutions for clients in a variety of industries with a focus on small businesses, non-profit organizations and local start-ups.
- Oct 2011 - Dec 2011Account Manager (Contract) / Mediatonic PRMediatonic PR is a boutique public relations and social media PR agency specializing in life + style communications.
Cleverly mixed, never shaken our results are a tonic fusion of creating buzz, building brands, and optimizing results. Mediatonic PR is comprised of media savvy storytellers and visionaries born out of big agency experience, to now embody the entrepreneurial spirit of living and breathing our clients' projects and goals.
+Management of client relations including reporting and fulfilling communications plans, attending and leading meetings, and performing business development functions
+Development and execution of public relations plans for clients including scheduling and coordination of press interviews, preparation and distribution key messaging documents for interviews, management of clients’ social media accounts including daily content and strategic planning - Oct 2010 - Sept 2011Community Manager / Village&Co.Village&Co. is a unique agency dedicated to social media. Located at the corner of Twitter & Facebook, just down the street from Foursquare & Tumblr. We know this neighbourhood — let them introduce you.
They have a proven track record connecting businesses with a flourishing yet increasingly hard to reach online community. They're here to help.
+Strategic planning and project management for comprehensive marketing and communications initiatives leveraging a variety of media sources to help achieve client benchmark targets such as customer and audience growth, relationship management, and increases in sales and recruitment
+Collaborative development and execution of marketing and communications strategies to supplement existing plans created by client communications and public relations teams
+Content development and creation with diverse messaging, including social media and traditional press releases, blog posts, social media postings, and website content for both the agency and its wide ranging client portfolio
+Development of procedures and documents for the creation of reports including measurement and insight reports, as well as reports on current events, market trends, and emerging technologies in relevant industries
+Coordination and administration of community management activities including supervision and ongoing training of agency staff and contract employees as well as parallel client positions
+Assistance with development, organization and execution of marketing and promotional events for clients and client initiatives as well as for the agency
+Attendance at various industry and promotional events as a representative of the agency to cultivate and maintain relationships with existing clients and partners, as well as foster relationships with potential clients and partners - Apr 2009 - Oct 2010Communications Associate / BC Lung AssociationA non-profit and volunteer-based health charity, The BC Lung Association depends on donations from the public to support lung health research, education, prevention and advocacy.
The mission of the BC Lung Association is to lead provincial and international lung health initiatives, prevent lung disease, help people manage lung disease and promote lung health. They work together with the Canadian Lung Association office as well as the other provincial Lung Associations to help the one in five Canadians who have breathing problems.
+Comprehensive marketing and communications planning and project management for fundraising campaigns and events, health education initiatives and overall brand management to help achieve target benchmarks such as donor relationship management, new donor acquisition, donation increases, and increases in event participant recruitment and retention
+Media relations and on-site media coordination for the organization’s fundraising events and health education initiatives
+Social media strategy development for the organization, as well as assistance with strategy creation and implementation for the other provincial branches and the national office
+Creation of content with distinct messaging appropriately tailored for the organization’s wide ranging audience including, but not limited to, press releases, blog posts, annual reports, manuals, magazine articles, social media postings, and website content
+Coordination, training, and supervision of marketing and communications volunteers, contract staff, and interns
+Attendance at industry and promotional events as a representative of the BC Lung Association to foster interest in and sponsorship for both the organization as a whole as well as the various fundraising and health education initiatives - Aug 2008 - Apr 2009Executive Assistant (Maternity Leave Contract) / BC Lung AssociationA non-profit and volunteer-based health charity, The BC Lung Association depends on donations from the public to support lung health research, education, prevention and advocacy.
The mission of the BC Lung Association is to lead provincial and international lung health initiatives, prevent lung disease, help people manage lung disease and promote lung health. They work together with the Canadian Lung Association office as well as the other provincial Lung Associations to help the one in five Canadians who have breathing problems.
+Provided a full range of support services for the CEO and Manager of Finance & Administration, as well as other staff and departments as needed
+Coordinated the ordering of office supplies, record maintenance, in-office event coordination, and confidential file management
+Management of the organization’s monthly giving program including data entry and all communication with monthly donors
+Assistance within the organization’s accounting department including accounts payable, accounts receivable, monthly payroll, and employee expenses
+Administration and coordination of duties for volunteers, contract staff, and interns including training and supervision as needed - Jul 2007 - Jul 2008Office Manager / Executive Assistant / The Delf Group
- Jul 2007 - Jul 2008Office Manager / Executive Assistant / Farmstead Wines
- 2007 - 2007Manager In Training / Club Monaco
- Jul 2005 - Dec 2006Assistant Trainer / Language Instructor / Nova Group
- Jan 2003 - Apr 2004Community Advisor, Residence and Housing / Simon Fraser University
- 2002 - 2003Residence Hall Association Marketing Executive / Simon Fraser University
Education-
2010 - 2012Emily Carr Institute of Art & DesignCertificate in 2D Design in 2D Design
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2000 - 2005Simon Fraser UniversityBA in English
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1997 - 2000Timberline Secondary SchoolHighschool Diploma
Additional Information-
Websites:
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Tweets
- Love! RT @vpl: An excellent example of re-purposing existing structures. How NY payphones became guerilla libraries: http://t.co/ogotHaMC
- @brandpreneur You are too kind. Nice to meet you @sokap1 :)
- I must be unbelievably sexy then haha RT @alittlemoregood: Absolutely! RT @vwilliams1313: @alittlemoregood Awkward is the new sexy. #fact
- @netteworking So fun & we did pretty good! Didn't think I was going to miss #VDL as much as I did during the break. Can't wait for next week
- @netteworking Y U NO PLAY DODGEBALL TONIGHT?!? :(
- Photo: Strange beer. Yes please! http://t.co/y0ezp8NK
- Not sighing cause I'm lame, it's cause I'm lazy RT @destinfall: Photo: I want these for my parties. Now I need to start having parties…sigh.
- Photo: I want these for my parties. Now I need to start having parties…sigh. http://t.co/RSoEM66S
- Photo: So this is probably disgusting tasting. http://t.co/s47JFdbi
- Branding platform matches socially focused startups with hand-picked designers | Springwise http://t.co/qBzdI1SW via @springwise
- @ChristineMcAvoy Will I see you Monday?Feb 09, 12 from web Reply, Retweet, Favorite
- 1 million x yes! Will Ferrell Announced The Starting Lineups At Tonight's Bulls-Hornets Game http://t.co/S6CVVFGZ
- .@daveohoots looking forward to hearing you speak at the @bcitma event Think/Share #Vancouver on Wed at @guiltandcompany.Feb 03, 12 from web Reply, Retweet, Favorite
- Nice to meet you too and thanks to @brandpreneur for the intro! RT @BeautyNight: @brandpreneur @destinfall thank you! Pleasure to meet you!!Feb 03, 12 from web Reply, Retweet, Favorite
- @brandpreneur Thanks!
- @netteworking Hey! I want to but can't commit to a team full time :( You're playing right? If you need an extra girl I can fill in! #VDL
- Super Bowl XLVI Social Media Command Center. #Swoon http://t.co/THCQFing
- .@jcivancouver I am totally interested. How do I get involved? #JCI
- Seriously?! Isn't there one almost every day ;) RT @theraysilva: God it's good to be at a tweet-up! It's been too long haha #yvrbeertweetup
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Posts
Awesome…but do they have a ‘I could eat a million _____’ version as that is my go to hunger exaggeration term.
I love typography. My sister loves skulls. I never really thought I would find the two married quite so nicely.
Not like bacon is a new thing. Did we suddenly make a scientific leap in the method to adding bacon to EVERYTHING that I missed?
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Hire Me
- Details coming soon!
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