Derek Sta. Ana

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  • Oh Tywin! and the rest... | ‘Game Of Thrones’ Actors & Actresses And Their Previous Movie Roles http://t.co/LJISsSIXPf

    Jun 19, 13 from Tweet Button Reply, Retweet, Favorite
  • RT @Laughbook: Twitter: a place where people announce their problems to the world but not to the person they have a problem with.

    Jun 18, 13 from Twitter for iPad Reply, Retweet, Favorite
  • <3 | This Might Be The Best Yearbook Quote Ever http://t.co/lprVGvv4W7 via @jessmisener

    Jun 18, 13 from twicca Reply, Retweet, Favorite
  • Drowning Doesn’t Look Like Drowning http://t.co/wSjOSGU5OP via @slate

    Jun 18, 13 from Tweet Button Reply, Retweet, Favorite
  • The Force is Strong With This One: Star Wars Elevator Prank [Video] http://t.co/aIbS8Ikr1t via @geeksaresexy #fb

    Jun 18, 13 from Tweet Button Reply, Retweet, Favorite
  • Google X Announces Project Loon: Balloon-Powered Internet For Rural, Remote And Underserved Areas http://t.co/hj7jyEJZCR via @techcrunch

    Jun 18, 13 from Buffer Reply, Retweet, Favorite
  • Are You An IDIOT? | Fast Company | Business + Innovation http://t.co/uhTDtefIok #fb

    Jun 17, 13 from Buffer Reply, Retweet, Favorite
  • How Much Do Google Interns Make Each Month? http://t.co/Y9DcJU5V9R

    Jun 17, 13 from Tweet Button Reply, Retweet, Favorite
  • The Surest Sign Yet That Apple TV Will Be a Gaming Console http://t.co/YkrL9I5hOt

    Jun 14, 13 from Buffer Reply, Retweet, Favorite
  • Spinpod: Seamless panoramic & motion time-lapse photography by Zhiping Chen & Daniel Aharoni http://t.co/oOHuZ2OLku via @kickstarter

    Jun 14, 13 from Tweet Button Reply, Retweet, Favorite
  • Heart plays Led Zeppelin’s Stairway To Heaven, makes Robert Plant cry (video) http://t.co/XXszxqT5Jw via @sharethis

    Jun 14, 13 from Buffer Reply, Retweet, Favorite
  • Jony Ive Redesigns Things http://t.co/Qqg3xR6gGx #fb

    Jun 13, 13 from Buffer Reply, Retweet, Favorite
  • You drink a lot because you're supersmart, study says http://t.co/9oOj8Y7Hj6 via @msnNOW

    Jun 13, 13 from Tweet Button Reply, Retweet, Favorite
  • 5 Ideas Apple Gleefully Stole From Google, Twitter, And Microsoft http://t.co/yPZHDCcqS1 via @FastCoDesign

    Jun 11, 13 from Buffer Reply, Retweet, Favorite
  • RT @SachaGreif: Flat Pixels: The Battle Between Flat Design And Skeuomorphism http://t.co/MRmL6WPm via @SachaGreif

    Jun 11, 13 from Tweet Button Reply, Retweet, Favorite
  • Filipinos cannot progress if they cannot follow even simple guidelines « Get Real Post http://t.co/1Wejq5hPsN

    Jun 11, 13 from Buffer Reply, Retweet, Favorite
  • Smartphone life shakes up website world | Infotek News: http://t.co/nbYI8rUEG6 http://t.co/PdQtLOcbP9

    Jun 10, 13 from Buffer Reply, Retweet, Favorite
  • A Night at the Comedy Bar |  This is A Crazy Planets |  SPOT.ph http://t.co/FMCY5pkCU2

    Jun 10, 13 from Tweet Button Reply, Retweet, Favorite
  • Kick, Don’t Click, Say Game Device Manufacturers http://t.co/6vY5qeahJt via @geeksaresexy

    Jun 09, 13 from Buffer Reply, Retweet, Favorite
• Info

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  • 

    Abel Frederick Sta. Ana

    Digital Strategist at ABS-CBN

    Broadcast Media | NCR - National Capital Region, Philippines, PH

    Summary

    Disciple of digital marketing tools and technologies under the Ateneo Digital Marketing Diploma program. To keep up-to-date with constantly evolving technologies in online social networking, the blogosphere, search tools and New Media, and to involve in trends and interests of the target audience to provide relevant and creative content and ideas.

    As a Digital Account Manager, "works with clients, business development, and account personnel on the digital aspects of new and existing projects and works closely with digital project manager to integrate with the digital design and development team." The main responsibilities of a digital account manager are the "facilitation of digital projects, including working with business development team in promoting digital services, presentations proposals, estimates, statements of work and deliverables."

    Experience

    • May 2011 - Present
      Digital Strategist / Digital Account Manager / ABS-CBN

      Responsible for Digital Strategies of ABS-CBN Group of Companies, belonging to their Digital Brand Management department.

      Primarily tasked to come up with Digital campaigns and executions for the different digital properties of ABS-CBN from content to website development, from Social Media to E-commerce platforms. Also involved in acquisition of digital campaign ad packages for external clients to these online properties. Part of the Market Segment team to create tailored content, projects, and platforms for each unique segment.

      A digital strategist collaborates with the digital team to create innovative ideas that bridge the different digital media – web, mobile, email, gaming, search, etc. – to provide solutions that are based on consumer insight and in line with the overall marketing and CRM strategies.

    • Aug 2008 - Mar 2011
      Business Development Officer / CEMEX

      Created strategic and action plans at the executive level to formulate new business ventures in the Commercial and Logistics department.
      • Developed and managed online presence of CEMEX Philippines through its external local website and
      internal email newsletter. Involved coordination in the national and international levels.
      • Occasional market study of sales areas in the country and visible felt leadership, safety and
      improvements inspection and reports on company plants, warehouses, and terminals.
      • Planned, executed, administered, and created content for marketing programs, projects and initiatives
      such as the CEMEX Privileges Rewards Program, Customer Launches, and the WPP Bag Recycling
      Program.
      • Made decisions with regard to company and product branding, awareness, and customer service and
      relations.

    • Jun 2010 - Oct 2010
      Service Center Supervisor / CEMEX

      Cross-posted to Officer-In-Charge role, overseeing about 10 personnel composed of operators in the CEMEX
      National Service Center and Logistic Dispatch Planners.
      • Improved time frames, Service Level Agreements (SLA) and overall metrics from previous
      administration.
      • Collaborated with Area Sales Managers (ASM) to revive mobile, Internet and payment services
      (CEMEX Text, mSelling, eSelling).
      • Controlled crisis on manpower shortage despite peak periods.
      • Study on the update and upgrade of tools, technologies, training, and overall services.

    • Aug 2008 - Jan 2010
      Professional-In-Development / CEMEX

      2-Year Selective Management Training Program that aims to develop a ready pool of professionals who possess
      a broad understanding of the cement industry, the CEMEX business, and the CEMEX way of doing business. As
      a Professional in Development, rotated through the main functional areas of the company, such as planning,
      plant operations, logistics, quality control, safety, procurement, sales and marketing.
      • Develop and managed solutions such as queuing and classification databases; safety improvements;
      Alternative Fuel Resources (AFR) acquisitions; marketing promos, ad and branding design, and
      events.
      • Periodic presentation to the executives with regards to activities, findings, and improvements within
      the particular rotational area.

    • Jan 2008 - Jun 2008
      Officer-In-Charge / Globill Realty and Development Corporation

      Overall executive officer responsible with care and retention of company properties, its tenants and the
      administrative duties involved in the process.
      • Converted the Accounting and Documentation into updated digital formats.
      • Organized Supplier payment processes into a new system.

    Education

    • 2010 - 2011
      Ateneo Graduate School of Business
      Digital Marketing
    • 2003 - 2007
      Ateneo de Manila University
      AB in Management Economics
      Activities: ORGANIZATION CO-MODERATOR, Ateneo Flag Football Org, Ateneo de Manila High School (2005 to 2007) ACCOUNTS MANAGER/ CHEER RALLY COORDINATOR, Halikinu Radio (2006) ENRICHMENT TUTOR, Alay Ni Ignacio (2006) PRODUCTION ASSISTANT/ ACTOR, Ateneo Freshman Orientation Seminar (ORSEM) Video (2004 to 2006)

    Additional Information

    • Websites:
      My Digital Presence, My Daily Paper Scissors, My Klout
    • Interests:
      New Technology, Digital Marketing, Digital Strategy, Marketing, Design, Filmography, Photography, Art, Music, Movies, Travel, Adventure, Parkour, Mountaineering, Running, Biking, Football, Longboarding, Surfing
• Posts

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  Profile
  • Jun 13, 13

    Apple - Designed By Apple - Intention Here, simple phrases paired with elegant visuals describe the thoughts and emotions that go into creating each Apple product.

  • Jun 11, 13

    nevver:

    Your moment of Zen

  • Jun 10, 13

    orgawesome:

    xombiedirge:

    DC/Marvel Mashed Up Heroes & Villians by Eric Guzman / Blog

    Bless you for Banenom

  • Jun 03, 13

    elestark:

    game of thrones videogame *-* by http://dynamaito.deviantart.com/

  • Jun 03, 13

    cameronalexander:

    Transformable C.P. Company Armchair by Moreno Ferrari for C.P. Company

  • May 31, 13

    (via The Little Book of Hindu Deities: Pixar Animator Reimagines Mythology | Brain Pickings)

  • May 24, 13

    GoT 90’s Style - Imgur

  • Funny, Politically Incorrect Illustrations That Say It Like It Is - DesignTAXI.com

    May 22, 13

    

  • Apr 30, 13

    Daughter - “Get Lucky” (Daft Punk cover) (by ohdaughter)

  • Apr 19, 13

    Teditorial: Getting high naturally (by TheABSCBNNews)

  • Apr 18, 13

    Mountain erosion takes place over geologic timescales and can be influenced by a number of factors. However, assuming a steady erosion rate of 1mm/year, it would take Mount Everest — which currently stands a 8,848m — 88.5 million years to erode away to nothing.

  • EXPIREMENTAL ANIMATED GIFs by RRRRRRRROLL

    Apr 15, 13

    

  • A zombie-bitten father tries to save his infant daughter in this bittersweet short film

    Apr 13, 13

    So you’ve been bitten by a zombie. So long, conscious brain activity, hello craving for human meat. But the protagonist of the short film Cargo has bigger problems than his impending demise: he has to find a way to save his infant daughter, even if he has to die first to do it.

  • Apr 12, 13

    did-you-kno:

    Source

  • Apr 11, 13

    12 Game of Thrones House Sigils for the Internet

  • Apr 09, 13

    Check out this mix on @8tracks: “Summertime Feelin’ Fine”

  • Man is not born into a world made to fit him like a custom tailored suit of clothes, or a house built to order. He enters a universe that was eons old before his appearance, and that in all likelihood will continue for eons after his departure an infinitely complex, eternally changing universe that evolves its processes unmindful of his presence. It sets the conditions. It is man who must do the fitting.

    Apr 06, 13

    The Art of Living, 1924 (via explore-blog)

    The art of living.

  • Apr 05, 13

    nevver:

    If the Earth were 100 pixels wide

  • Apr 05, 13

    Friday morning beats @8tracks: “The Crave”

  • Apr 04, 13

    As still as the sea

  • literaryjukebox: Reading is everything. Reading makes me feel like I’ve accomplished something, learned something, become a better person. Reading makes me smarter. Reading gives me something to talk about later on. Reading is the unbelievably healthy way my attention deficit disorder medicates itself. Reading is escape, and the opposite of escape; it’s a way to make contact with reality after a day of making things up, and it’s a way of making contact with someone else’s imagination after a day that’s all too real. Reading is grist. Reading is bliss. Nora Ephron in I Feel Bad About My Neck: And Other Thoughts on Being a Woman Song: “Grow” by Le Loup iTunes :: Amazon :: Back to Brain&nbsp;Pickings

    1488 plays
  • tomhiddlestonarchive: Tom Hiddleston reads Keats’ Bright Star (from The Times) [Uploaded for archival purposes] Bright star! would I were stedfast as thou art —Not in lone splendour hung aloft the night,And watching, with eternal lids apart,Like Nature’s patient, sleepless Eremite,The moving waters at their priestlike taskOf pure ablution round earth’s human shores,Or gazing on the new soft-fallen maskOf snow upon the mountains and the moors —No — yet still stedfast, still unchangeable,Pillow’d upon my fair love’s ripening breast,To feel for ever its soft fall and swell,Awake for ever in a sweet unrest;Still, still to hear her tender-taken breath,And so live ever — or else swoon to&nbsp;death.

    7614 plays
  • RIP Adam&nbsp;Yauch.
    (No streaming audio available)

    0 plays
  • freeindie: The Neighborhood One man band produces chillingly emotive sounds with the most unique of arrangements. From Me to You and Back Again I Won’t Get You Down Drive Catch their next show at Three Clubs on&nbsp;4/14!

    1152 plays
  • somethingintellectual: Brandon Flowers - Only The&nbsp;Young

    930 plays
  • Made this up a few years ago while bumming. Named it Dead Bodies and Broken Sweethearts after having made it for old discovery murder investigation cases. Watched a lot of TV then&nbsp;:p

    0 plays
  • nevver: Introduction, The Hitchhiker’s Guide To The&nbsp;Galaxy

    4659 plays
  • 1-up.

    3 plays
  • you?

    10 plays
  • dead bodies and broken sweethearts - me. no lyrics though. inspired by those real life csi documentary&nbsp;shows.

    6 plays
  • 4:09 on my clock…just a few more minutes ;) somethingintellectual: Kottonmouth Kings // Tangerine Sky It’s 4:20&nbsp;somewhere.

    29 plays
  • fuckyeahincubus: lookfindfree: Incubus - Smoking the Herb&nbsp;Again

    192 plays
  • Bittersweet Symphony - The&nbsp;Verve

    6 plays
  • …from the movie, “Bong Water”. Sink To The Bottom - Fountains of&nbsp;Wayne

    7 plays
  • ♥ Underneath The Stars- The&nbsp;Cure

    7 plays