@dbbradle

Derrick Bradley is a digital strategist based in Brooklyn, NY.

If you're interested in data-driven creativity, I'd love to hear from you.

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The Best Kind of Newsletters
The best kind of newsletter isn’t a newsletter. It’s a message that’s for you and not anyone else. It shows no sign of being a template, even though it probably is.


The best kind of newsletter takes behavioral and personal data to tailor its message. It knows your shoe size, that you’re partial to soft colors, that you prefer short prose as opposed to long, and that you’re going on a trip soon and so it wishes you well.

The best kind of newsletter is signed by Amy, Jim, Mike, or Josh. Not hidden under the vale of customer service anonymity, accompanied by a no-reply email address.

The best kind of newsletter is built on top of a carefully crafted digital presence. Nothing bolted on, everything connected, ready to adapt. No spraying and praying here.

The best kind of newsletter is one where quality of subscribers outweighs the quantity. No one has been added at random, but instead they’ve all raised their hand. Oh and it’s only one click to unsubscribe. That’s it, one click.

David Karp’s Tumblr analytics. Come get your own.

aikainkauna:

There. Reaction gif. For all your thwarted download needs.

svpply:

Svpply now for the iPad

The new app makes it easy to explore page after page of beautiful products and stores, hand selected by you guys, our community. If you get lost in the experience, (which we hope you do), a tap of the History button reveals a unique browsing history, fanned out like the pages of a catalog, making it easy to jump back.

It’s a universal app so if you already have the Svpply app on your iPhone, all you need to do is run the latest update on your iPad.

Get the Svpply iPad App here

putthison:

NYT: Amazon Plans Its Next Conquest: Your Closet

Amazon’s getting serious about apparel, but it means stepping into a particularly dangerous minefield. Their focus has been price - offering commodity products for less than their competitors. The fashion business is distinctly uncomfortable with that prospect.They want fancy presentation and pricing that preserves their mystique (and margins).

Still, this is big news for consumers. I had no idea, for example, that if I type “Jack Spade” into the Amazon search bar, I’ll find hundreds of products. Their flash sale offering, MyHabit, is catching up to industry leader (and category creator) Gilt Groupe, as well. Today, for example, it’s offering sales on Gant Rugger and Luciano Barbera. We’ll see where it’s heading, but it’s tough to see it breaking bad for those of us who like to shop online.

when I'm the first in the office to find the newest internet thing

Makin’ shit in 3D. (Taken with instagram)

analytics pull request

fuckyeahanalytics:

Boromir had it right. Nailed it, actually.

Especially on Tumblr.

hodinkee:

Inside the incredible new IWC boutique in NYC, today on HODINKEE.

mfdaniels:

Ever heard of the Noun Project? It’s the most amazing site for icons, and it’s super helpful if you ever have to build beautiful slides, wireframe, or concept out ideas in Keynote/Powerpoint. The problem is that all of the icons are in svg format, which means that it’s pretty difficult to import…

thedailywhat:

Everybody Needs A Hobby of the Day: One man, 1,000,000 edits: Justin Knapp, a 30-year-old Wikipedia editor from Indiana, has spent the bulk of his free time since 2003 giving the open-source encyclopedia the ol’ spit-and-polish, and he’s finally hit seven digits. And that’s easier said than done, considering the site is the sixth most-visited in the world.

Among his crowning achievements on the site is the bibliography on the George Orwell entry, the most comprehensive of its kind in the world; it took Knapp more than 100 hours to complete. He also has tasked himself with keeping the site’s information on music albums up-to-date. And all for what?

“I’ve never accepted any restitution for my work on Wikipedia — it’s purely voluntary. … Far be it for me to say that it’s an act of love to edit Wikipedia. But I really do feel like it helps other human beings. That makes me feel good — knowing that somehow I can be a small part of helping someone who I’ll never know.”

[gizmodo]

maradixon:

Laying out my theory on mom jeans for @tessajeanmiller (Taken with instagram)

Complexity is a dream.

Waiting behind the door to scare someone, but then leaving because they're taking too long to come out

Profile

Associate Strategist at Undercurrent
Internet | Greater New York City Area, US

Experience

  • May 2011 - Present
    Associate Strategist / Undercurrent
  • May 2008 - Present
    Owner / Gamut Works Inc.
  • Nov 2009 - Present
    Web Developer / Pink Army Cooperative

Education

  • 2009 - 2010
    Royal Roads University
    BA in Communications
    Activities: SIFE
  • 2007 - 2009
    Northern Alberta Institute of Technology
    Digital Media
    Activities: Digital Media Expo
  • 2006 - 2007
    University of Alberta
    Computer Science, Statistics, Sociology

Additional Information

Interests:
networking, strategy, bioinformatics

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