@dbbradle

hodinkee:

theallmightysovereignty:

The Jaeger-LeCoultre Duomètre à Sphérotourbillon

Yeah it’s ours, but we can’t not reblog this ish. It’s that good.

Taken with instagram

jbeltowska:

From The Wall Street Journal:

“Facebook Inc. filed for an initial public offering Wednesday that could value the social network between $75 billion and $100 billion, putting the company on track for one of the biggest U.S. stock-market debuts of all time.”

If Facebook would indeed be valued at $75B, it could theoretically buy 23.3 Gamestops, 7.1 The Gaps, 3.2 Time Warner Cable Companies, 2.1 Starbucks, or 1.9 General Motors.

Pretty nuts, huh?

RAM close up.

April 19, 1955

Dear Mr. Calt:

On March 22nd you wrote to me asking for some notes on my work habits as a copywriter. They are appalling, as you are about to see:

1. I have never written an advertisement in the office. Too many interruptions. I do all my writing at home. 

2. I spend a long time studying the precedents. I look at every advertisement which has appeared for competing products during the past 20 years. 

3. I am helpless without research material—and the more “motivational” the better. 

4. I write out a definition of the problem and a statement of the purpose which I wish the campaign to achieve. Then I go no further until the statement and its principles have been accepted by the client. 

5. Before actually writing the copy, I write down every concievable fact and selling idea. Then I get them organized and relate them to research and the copy platform. 

6. Then I write the headline. As a matter of fact I try to write 20 alternative headlines for every advertisement. And I never select the final headline without asking the opinion of other people in the agency. In some cases I seek the help of the research department and get them to do a split-run on a battery of headlines. 

7. At this point I can no longer postpone the actual copy. So I go home and sit down at my desk. I find myself entirely without ideas. I get bad-tempered. If my wife comes into the room I growl at her. (This has gotten worse since I gave up smoking.)

8. I am terrified of producing a lousy advertisement. This causes me to throw away the first 20 attempts. 

9. If all else fails, I drink half a bottle of rum and play a Handel oratorio on the gramophone. This generally produces an uncontrollable gush of copy. 

10. The next morning I get up early and edit the gush.

11. Then I take the train to New York and my secretary types a draft. (I cannot type, which is very inconvenient.)

12. I am a lousy copywriter, but I am a good editor. So I go to work editing my own draft. After four or five editings, it looks good enough to show to the client. If the client changes the copy, I get angry—because I took a lot of trouble writing it, and what I wrote I wrote on purpose. 

Altogether it is a slow and laborious business. I understand that some copywriters have much greater facility. 

Yours sincerely, 

D.O.

Original post here.

hinternetz:

This is basically how the internet works now, and it’s wonderful: a manifesto on sharing.

interesting is in the mind of the beholder. by mads lynnerup

(via defacedbook)

Lovely.

everlane:

Reblog this photo for a chance to win one of our Everlane wood iPhone covers. For every 50 notes we get, we’ll give one away to a lucky follower. 

mikearauz:

Yes please.

(via Pre-SIHH: Introducing The IWC TOP GUN Miramar, With Ceramic Case And In-House Chronograph Movement - Watches Worth Knowing About - HODINKEE)

Oh yes. Oh yes.

Excalibur Flying Tourbillon.

Facebook, 1984, by Robert Penney. via @JonDStern

feltron:

Stephen James Kennedy

The popularity of vampires within teenage fiction, according to The Simpsons (Taken with instagram)

oki-ni:

Our latest feature looks at waxed fabric. An inherently English fabric, it speaks of gamekeepers patrolling country estates, autumn walks through damp leaves, and speeding along twisting B-roads on the back of a vintage Triumph motorbike or behind the wheel of a classic two-seater sports car.

Frank Gehry. (Taken with instagram)