@dbbradle
Derrick Bradley is a digital strategist based in Brooklyn, NY.
If you're interested in data-driven creativity, I'd love to hear from you.
Updates
-
The New Explorer on Foursquare is killer.
-
@jeffreymack It's a custom report we put together with data we collected ourselves. Does that help?
-
How do I get Korean characters to play nice in MySQL?
-
I can hear an abundance of heels puncturing the floor above me. Ssshh, please.
-
@heyamberrae heck yes.45 hours ago from web | Reply, Retweet, Favorite
-
@TEDxEdmonton Nice work!
-
@heyamberrae ZOMG.
-
@gzchef They have a wonderful breakfast menu.
-
Boom! RT @vladimirpick: What is facebook bigger than? Great graphic by @jbeltowska http://t.co/QuMCnDLt
-
@umairh Hello
-
Scenic route to the office. http://t.co/PmOvneL9
-
@kylefox Wufoo is seriously sick.
-
It's like 37 Signals, but with 30 more signals. http://t.co/mRaeio4U
-
@daelan nice!
-
@12CBradley what a guy.
-
@corpulentchris manual justification? is like group thinking yourself?
-
@joshgreen say whaaat?
-
Beautiful night in NYC with @katieewoo. I love it.
Posts
There always will be limits to growth. They can be self-imposed. If they aren’t, they’ll be system-imposed.
The Jaeger-LeCoultre Duomètre à Sphérotourbillon
Yeah it’s ours, but we can’t not reblog this ish. It’s that good.
“Facebook Inc. filed for an initial public offering Wednesday that could value the social network between $75 billion and $100 billion, putting the company on track for one of the biggest U.S. stock-market debuts of all time.”
If Facebook would indeed be valued at $75B, it could theoretically buy 23.3 Gamestops, 7.1 The Gaps, 3.2 Time Warner Cable Companies, 2.1 Starbucks, or 1.9 General Motors.
Pretty nuts, huh?
April 19, 1955
Dear Mr. Calt:
On March 22nd you wrote to me asking for some notes on my work habits as a copywriter. They are appalling, as you are about to see:
1. I have never written an advertisement in the office. Too many interruptions. I do all my writing at home.
2. I spend a long time studying the precedents. I look at every advertisement which has appeared for competing products during the past 20 years.
3. I am helpless without research material—and the more “motivational” the better.
4. I write out a definition of the problem and a statement of the purpose which I wish the campaign to achieve. Then I go no further until the statement and its principles have been accepted by the client.
5. Before actually writing the copy, I write down every concievable fact and selling idea. Then I get them organized and relate them to research and the copy platform.
6. Then I write the headline. As a matter of fact I try to write 20 alternative headlines for every advertisement. And I never select the final headline without asking the opinion of other people in the agency. In some cases I seek the help of the research department and get them to do a split-run on a battery of headlines.
7. At this point I can no longer postpone the actual copy. So I go home and sit down at my desk. I find myself entirely without ideas. I get bad-tempered. If my wife comes into the room I growl at her. (This has gotten worse since I gave up smoking.)
8. I am terrified of producing a lousy advertisement. This causes me to throw away the first 20 attempts.
9. If all else fails, I drink half a bottle of rum and play a Handel oratorio on the gramophone. This generally produces an uncontrollable gush of copy.
10. The next morning I get up early and edit the gush.
11. Then I take the train to New York and my secretary types a draft. (I cannot type, which is very inconvenient.)
12. I am a lousy copywriter, but I am a good editor. So I go to work editing my own draft. After four or five editings, it looks good enough to show to the client. If the client changes the copy, I get angry—because I took a lot of trouble writing it, and what I wrote I wrote on purpose.
Altogether it is a slow and laborious business. I understand that some copywriters have much greater facility.
Yours sincerely,
D.O.
Original post here.
This is basically how the internet works now, and it’s wonderful: a manifesto on sharing.
interesting is in the mind of the beholder. by mads lynnerup
(via defacedbook)
Lovely.
Reblog this photo for a chance to win one of our Everlane wood iPhone covers. For every 50 notes we get, we’ll give one away to a lucky follower.
The role of the designer is that of a very good host, all of whose energy goes into trying to anticipate the needs of his guests
The popularity of vampires within teenage fiction, according to The Simpsons (Taken with instagram)
Our latest feature looks at waxed fabric. An inherently English fabric, it speaks of gamekeepers patrolling country estates, autumn walks through damp leaves, and speeding along twisting B-roads on the back of a vintage Triumph motorbike or behind the wheel of a classic two-seater sports car.
Profile
Experience
- May 2011 - PresentAssociate Strategist / Undercurrent
- May 2008 - Sept 2011Owner / Gamut Works Inc.
- Nov 2009 - Apr 2010Web Developer / Pink Army Cooperative
Education
-
2009 - 2010Royal Roads UniversityBA in CommunicationsActivities: SIFE
-
2007 - 2009Northern Alberta Institute of TechnologyDigital MediaActivities: Digital Media Expo
-
2006 - 2007University of AlbertaComputer Science, Statistics, Sociology
Additional Information
Latest checkin
-
@Undercurrent (270 Lafayette Street)55 minutes ago in New York, NY
Badges
Checkin history
-
@Undercurrent (270 Lafayette Street)55 minutes ago
-
@MTA Subway - Manhattan Bridge (B/D/N/Q) (Manhattan Bridge)70 minutes ago
-
@Katie And Derrick HQ (187 23rd Street)14 hours ago
-
@Undercurrent (270 Lafayette Street)25 hours ago
-
@Katie And Derrick HQ (187 23rd Street)36 hours ago
-
@Clinton Street Baking Co. (4 Clinton St.)38 hours ago
-
@DessertTruck Works (6 Clinton St)38 hours ago
-
@Undercurrent (270 Lafayette Street)2 days ago
-
@Katie And Derrick HQ (187 23rd Street)2 days ago
-
@Undercurrent (270 Lafayette Street)3 days ago
-
@MTA Subway - Manhattan Bridge (B/D/N/Q) (Manhattan Bridge)3 days ago
-
@Katie And Derrick HQ (187 23rd Street)3 days ago
-
@C-Town (760 4th Ave)3 days ago
-
@Katie And Derrick HQ (187 23rd Street)4 days ago
-
@MTA Subway - 4th Ave/9th St (F/G/R) (4th Ave)4 days ago
-
@Dewey's Candy (141 Front Street)4 days ago
-
@DUMBO, Brooklyn (25 Jay St)4 days ago
-
@Brooklyn Bridge (Brooklyn Bridge)4 days ago
-
@Papyrus (73 Spring St)4 days ago
-
@Undercurrent (270 Lafayette Street)4 days ago
Bookmarks
Watched Repositories
-
Ruby on Rails2701 forks/12374 watchers/Pushed 2 hours ago
-
a brand new CMS system with super sexy UI and cool features218 forks/937 watchers/Pushed 3 hours ago
-
Flexible authentication solution for Rails with Warden.668 forks/5688 watchers/Pushed 5 hours ago
-
Distributed and contextual social networking1242 forks/6252 watchers/Pushed 7 hours ago
-
Distributed and fault-tolerant realtime computation: stream processing, continuous computation, distributed RPC, and more160 forks/2578 watchers/Pushed 9 hours ago
-
Terminal automation43 forks/645 watchers/Pushed 17 hours ago
-
Professional front-end template. So much goodness baked in by default1568 forks/10542 watchers/Pushed 18 hours ago
-
A full featured Ruby implementation of the Vimeo API32 forks/202 watchers/Pushed 18 hours ago
-
A Rails form builder plugin with semantically rich and accessible markup.390 forks/3645 watchers/Pushed 32 hours ago
-
HTML, CSS, and JS toolkit from Twitter3509 forks/19253 watchers/Pushed 33 hours ago
-
Ruby and Rails setup script for Linux and OSX65 forks/444 watchers/Pushed 35 hours ago
-
Active Merchant is a simple payment abstraction library used in and sponsored by Shopify. It is written by Tobias Luetke, Cody Fauser, and contributors. The aim of the project is to feel natural to Ruby users and to abstract as many parts as possible away from the user to offer a consistent interface across all supported gateways.767 forks/1909 watchers/Pushed 42 hours ago
-
Hominid is a Ruby gem that provides a wrapper for interacting with the Mailchimp API.45 forks/309 watchers/Pushed 2 days ago
-
[Sorry! I'm not using Klout anymore and won't be able to update this anymore. looking for another maintainer]. Klout measures influence on topics across the social web to find the people the world listens to22 forks/38 watchers/Pushed 5 days ago
-
HTML, CSS, and JS toolkit from Twitter1 watcher/Pushed 9 days ago
-
Python Twitter API60 forks/363 watchers/Pushed 11 days ago
-
A RubyGem to access the Twitter Streaming API.69 forks/486 watchers/Pushed 2 weeks ago
-
rails plugin for make highcharts a la ruby , works in rails 3.0 / 3.132 forks/363 watchers/Pushed 3 weeks ago
-
bioruby73 forks/182 watchers/Pushed 4 weeks ago
-
Blurring the line between Mechanical Turk and Rails.11 forks/66 watchers/Pushed 4 weeks ago
-
Generated scopes for ActiveRecord classes11 forks/365 watchers/Pushed 4 weeks ago
-
Roo provides an interface to Open Office, Excel, and Google Spreadsheets.32 forks/228 watchers/Pushed 6 weeks ago
-
Rack Middleware for code highlighting.9 forks/85 watchers/Pushed 8 weeks ago
-
RTurk - A simple wrapper and library for Amazon's Mechanical Turk26 forks/132 watchers/Pushed 2 months ago
-
Ruby wrapper for the Pygments syntax highlighter.25 forks/182 watchers/Pushed 2 months ago
-
A ruby wrapper for the Spotify Metadata API7 forks/47 watchers/Pushed 3 months ago
-
A simple Ruby Gem wrapper for the Foursquare API.22 forks/105 watchers/Pushed 3 months ago
-
Discontinued: check out nTwitter101 forks/386 watchers/Pushed 3 months ago
-
Fast text replacement with canvas and VML - no Flash or images required.118 forks/1742 watchers/Pushed 3 months ago
-
Efficient, scalable, and flexible Java implementation of the Short Messaging Peer to Peer Protocol (SMPP)7 forks/41 watchers/Pushed 3 months ago
-
A fork of wysihat to work with jQuery9 forks/65 watchers/Pushed 3 months ago
-
Serious is a simple, file-driven blog engine inspired by toto and driven by sinatra with an emphasis on easy setup14 forks/55 watchers/Pushed 3 months ago
-
Database backed asynchronous priority queue -- Extracted from Shopify569 forks/1813 watchers/Pushed 4 months ago
-
The canonical version of this library can now be found at @twitter/twitter-text-rb50 forks/417 watchers/Pushed 4 months ago
-
Polymaps is a free JavaScript library for making dynamic, interactive maps in modern web browsers.61 forks/730 watchers/Pushed 5 months ago
-
Generate Tweet Buttons (http://twitter.com/tweetbutton) in your Rails apps9 forks/118 watchers/Pushed 6 months ago
-
Rails app for tracking trends in server logs - powered by the Cloudera Hadoop Distribution on EC223 forks/186 watchers/Pushed 6 months ago
-
Create Edward Tufte style slopegraphs with R and ggplot23 forks/10 watchers/Pushed 6 months ago
-
Open Source Social Network written in Ruby on Rail by Less Everything93 forks/568 watchers/Pushed 8 months ago
-
compete API for http://developer.compete.com/3 forks/8 watchers/Pushed 9 months ago
-
A view helper that creates a calendar using a table. You can easily add events with any content.19 forks/103 watchers/Pushed 10 months ago
-
Instagram Real-time API Demo26 forks/132 watchers/Pushed 11 months ago
-
A Ruby wrapper for the Open Graph protocol.19 forks/181 watchers/Pushed 15 months ago
-
The facebooker Rails plugin253 forks/1089 watchers/Pushed 17 months ago
-
An easy way to test code that relies on the Twitter Streaming API.4 forks/33 watchers/Pushed 18 months ago
-
K Means5 forks/30 watchers/Pushed 19 months ago
-
Raphael Radar is a JavaScript library to draw a controlable radar chart using Raphael.js, a JavaScript library to draw SVG9 forks/15 watchers/Pushed 23 months ago
-
See Twitter's emotional state, in real-time4 forks/15 watchers/Pushed 2 years ago
-
A proof-of-concept Ruby implementation on top of JavaScript and the Objective-J runtime1 fork/26 watchers/Pushed 2 years ago
-
Extension of the Authlogic library to add Facebook Connect. IMPORTANT: Not maintained anymore.59 forks/308 watchers/Pushed 2 years ago
-
Twitter filter web app using Sinatra, Redis, and TweetStream2 forks/26 watchers/Pushed 2 years ago
-
1 fork/2 watchers/Pushed 2 years ago
-
Ruby Linear Algebra Library4 forks/58 watchers/Pushed 2 years ago
-
Ruby on Rails1 watcher/Pushed 2 years ago
-
Prepares apps for deployment on Amazon Web Services1 fork/8 watchers/Pushed 2 years ago
-
A view helper that creates a calendar using a table. You can easily add events with any content.1 watcher/Pushed 3 years ago
-
A full featured Ruby implementation of the Vimeo API1 watcher/Pushed 3 years ago
-
Zoomy JavaScript based loosely on Fancy Zoom by Cabel Sasser.136 forks/515 watchers/Pushed 3 years ago
Answers
-
Moving to NYC!Asked by Formspring 7 months ago
-
Four or five days.Asked by Jolie O'Dell 7 months ago
-
TechCruch.Asked by Formspring 8 months ago
-
Currently rocking apple cinnamon.Asked by Jolie O'Dell 8 months ago
-
Sam Chotiner.Asked by Dan Martell 8 months ago
-
Does not. Seems like a glitch to include it, despite my love for. Short. Sentences.Asked by Nick Kempinski 11 months ago
-
Derrick.Asked by Formspring 11 months ago
-
Mad Men.Asked by Formspring 16 months ago
-
A pool. Actually, I hate swimming, so neither.Asked by Formspring 16 months ago
-
Go pee.Asked by Formspring 16 months ago
-
Zigong. It was pretty unreal.Asked by Formspring 16 months ago
-
A Terry Fox t-shirt from grade 12.Asked by Formspring 16 months ago
-
Aston Martin DBS.Asked by Formspring 16 months ago
-
Brett Farve, says my brother.Asked by Formspring 16 months ago
-
Paper delivery in the 6th grade. It's how I bought my first computer.Asked by Formspring 16 months ago
-
The Apple Store.Asked by Formspring 17 months ago
-
I'd go back in the past and see Michael Jackson on his History tour.Asked by Formspring 17 months ago
-
@katieewoo.Asked by Formspring 17 months ago
-
Fly.Asked by Formspring 17 months ago
-
Anything cooked by my girl @katieewoo. She's soo good!Asked by Formspring 17 months ago
