Companies:
1995 - DoubleClick - 1st Internet ad network cpm and cpc
1998 - MatchLogic - 1st 3rd party ad serving/ campaign data aggregation platform
2000 - SmartPoint - Multi-channel (web, email, sms, voice) Alerts platform
2003 - consulted with: SeeSaw Networks (digital signage network), ROOT Markets (mortgage lead exchange platform), Attentionsoft (user controlled data bank platform) pivoted into socialmedia.com
2006 - Socialmedia.com - social ads and apps
2008 - SocialEyes - social CRM platform for Brands
David is a proven Internet advertising, social media entrepreneur and startup executive.
In 1995, David was the very first VP of Sales and employee #5 at DoubleClick (later acquired by Google) where he helped pioneered the first cpm and cpc ad networks on the Internet. In 1998, David was recruited by MatchLogic (acquired by Excite@Home) helping to pioneer the first 3rd party ad serving platform with major brand advertisers General Motors and P&G. In 2000, David raised over $5.4 million in venture funding as CEO of Smartpoint (acquired by Aether Systems) a multi-channel alerts SaaS platform.
In 2007 David co-founded socialmedia.com (later acquired by LivingSocial), an early social application developer and the first social ad network supporting social platforms Facebook, MySpace, and Twitter. In 2008, with Microsoft as a strategic partner, David co-founded socialeyes.com the first social CRM platform enabling brands to optimize social presence across multiple social platforms Facebook, Twitter and MySpace. David drove the initial revenue for both of these startups.
David holds a BA in Film Composition from Berklee College of music and an MBA from Boston University and now resides in Austin, TX.
Turning Ideas Into Companies across social, mobile, commerce, platforms and applications.
We're launching a loyalty browser for the web that creates a new way for Publishers, Media Companies, Brands and Distributors to engage, reward, and monetize their best customers.
Check it out at Perk.com.
A consulting practice offering strategic planning, operational execution and business development across social/mobile/Internet, media, applications and commerce.
SocialEyes was the first sCRM (Social Community Relationship Management) platform that enabled marketers, brands, and/or ad agencies to aggregate, engage and optimize consumer communities across social platforms.
Socialmedia.com is social ads for advertisers and monetization tools for social app developers across social networks. Socialmedia.com was also one of the first social application developers on the Facebook platform. Company sold to LivingSocial 2011.
Provide Web/ Media 2.0, business development, strategic planning, and performance marketing consulting to early-stage technology companies.
Partial Client List:
AttentionSoft
Root Markets
SeeSaw Networks
Vistrio
Equifax
Refocused strategic corporate direction for fledgling startup; managed P&L, business development, sales and marketing. Repositioned company, secured $5.2 million funding and rebuilt executive, sales, administrative and engineering teams. Negotiated key strategic alliances with Aerther Systems and Prudential Securities.
Launched Television Division: @tlantis; developed business plan, financial model and operating infrastructure. Negotiated key strategic deals with Comcast, Liberty Digital and General Motors.
Launched Business Development Division: Strategy Ventures; identified and capitalized on investment opportunities; structured complex business development contracts; grew revenues from zero to $43 million in 1st year.
Internet advertising company; built sales infrastructure; built revenue from $0 to $30+ million. Hired, trained and mentored sales team; grew from 3 to 60 staff across 7 national offices. Spearheaded business development, marketing, pricing and sales strategies. Employee #5.
Spearheaded sales, marketing and business development for $8 million Northeast region. Revitalized region during economic recession; delivered 15% annual revenue growth for 5 consecutive years. Managed 5 sales professionals and 145+ clients; forged alliances with regional/national advertisers and their agencies.