David Henderson

Companies:

1995 - DoubleClick - 1st Internet ad network cpm and cpc
1998 - MatchLogic - 1st 3rd party ad serving/ campaign data aggregation platform
2000 - SmartPoint - Multi-channel (web, email, sms, voice) Alerts platform
2003 - consulted with: SeeSaw Networks (digital signage network), ROOT Markets (mortgage lead exchange platform), Attentionsoft (user controlled data bank platform) pivoted into socialmedia.com
2006 - Socialmedia.com - social ads and apps
2008 - SocialEyes - social CRM platform for Brands

David is a serial entrepreneur, startup executive, consultant, and Internet advertising and social media pioneer. He is currently consulting while actively exploring new opportunities.

In 1995, David was the very first VP of Sales and employe #5 at DoubleClick (later acquired by Google) where he helped pioneered the first cpm and cpc ad networks on the Internet. In 1998, David was an early executive at MatchLogic (acquired by Excite@Home) helping to pioneer the first 3rd party ad serving platform with major brand advertisers General Motors and P&G. In 2000, David raised over $5.4 million in venture funding as CEO of Smartpoint (acquired by Aether Systems) a multi-channel (web, email, sms, text-to-speech) alerts saas platform.

In 2007 David co-founded socialmedia.com (later acquired by LivingSocial), an early social application developer and the first social ad network supporting social platforms Facebook, MySpace, and Twitter. In 2008, with Microsoft as a strategic partner, David co-founded socialeyes.com the first social CRM platform enabling brands to optimize social presence across multiple social platforms Facebook, Twitter and MySpace. David drove the initial revenue for both of these startups.

David holds a BA in Film Composition from Berklee College of music and an MBA from Boston University and lives in Boulder, Colorado.