David Fossas

Linking

Social Media Marketing, Technology & Entrepreneurship
Online Media | Austin, Texas Area, US
Business leader with an entrepreneurial background identifying market opportunities and launching strategic initiatives across start-ups and established companies. Self-starter that excels at seeing the big picture and managing high-priority projects. Plays an integral role within an organization by providing leadership, mentoring and strategic direction across teams in diverse environments.

Experience spans traditional and new media financing, packaging, sales, licensing, distribution, marketing, and management.
Specialties: • Brand Strategy • Business & Strategic Planning • Business Development & Client Acquisition • Deal-making (Financing, Distribution, Union/Non-Union) • Financial Modeling & Analysis • Intellectual Property/Content Licensing • International Business • Social Media Strategy & Execution
  • Sept 2011 - Present
    Media & Engagement, Technology / WCG
    An independent consultancy focused on integrated business solutions in the areas of innovation, change and growth for the world’s leading companies and brands. WCG serves clients through a network of offices in San Francisco, New York, Chicago, Washington, D.C., Austin, Los Angeles and London. For more than a decade, WCG’s seasoned professionals have specialized in providing analytics, content, engagement and strategy to a diverse set of clients across the consumer, technology, healthcare and pharmaceutical industries. CLIENT PARTNER. Focused on driving organizational and behavioral change across business functions such as Marketing, Communications, Customer Service and Operations. Have played a leading role in developing KPI frameworks, measurement and actionable insights through “right time” data and analytics reports and software. CEO CONNECTION. Oversee WCG's strategic partnership with CEO Connection, a community of 6,000+ mid-market CEOs and senior executives, providing peer-to-peer knowledge-sharing, development and research. MEDIA & ENGAGEMENT. A leader in the Media & Engagement team with expertise in shared, earned and paid media, and content strategy.
  • Apr 2011 - Present
    Director, Distribution / Big Fuel Communications LLC
    A full service social media marketing agency acquired by Publicis Groupe. Focused on managing clients' owned social channels and generating earned media. Distribution team focused on developing mix of paid, owned and earned social media plans for client initiatives by leveraging owned channels and exclusive assets to develop earned partnerships with influencers, publishers, bloggers, etc., as well as negotiate paid in-publisher and in-game social integrations. Personal Highlights CADILLAC, BUICK, GMC TEAM LEADER. Managed and trained team of 5 managers and coordinators. Supported Account team in managing clients. Served as leader of internal inter-departmental team (including Account, Strategy, Brand Channel Management, Creative, Project Management, Studio & Anaylitics) to create, pitch and execute social media programs, supporting larger marketing initiatives. Liaised with brands' partner agencies (including Starcom, Fallon, Leo Burnett, Jack Morton, GM Communications) to develop and execute programs. CHEVROLET TEAM LEADER. Ramped up Distribution team for Chevrolet. Managed and trained team of 5 managers and coordinators. Trained new Director to lead Chevrolet team, while transitioning to build Cadillac, Buick and GMC Distribution team. THOUGHT LEADER. Served as thought leader within Distribution team and greater agency to create and implement best practices, improve inter-departmental workflow and integrate Distribution insights into Strategy work. Trained and mentored 12 team members (Coordinators, Managers and Directors) over six month period.
  • Sept 2010 - Present
    Director, Network Development (Engagement, Content Syndication, Partnerships, Emerging Platforms) / Big Fuel Communications LLC
    A full service social media marketing agency acquired by Publicis Groupe. Focused on managing clients' owned social channels and generating earned media. Personal Highlights NETWORK DEVELOPMENT. Spear-headed plan to create The Big Fuel Network – a social content distribution network of publishers & influencers. Identified emerging platform to license & build network on immediately while team builds its own propriety platform. EMERGING PLATFORMS. Evaluated emerging open & enterprise platforms that can be used to support Big Fuel’s social infrastructure & analytics (Radian6, Converseon, Crimson Hexagon, Sprinklr, Spredfast, INgage Networks, etc.), as well as client social channels & initiatives (Twitter, Facebook, YouTube, Foursquare, SCVNGR, Badgeville, Organic Spread Media, LocalResponse, etc.) STRATEGIC PLANNING. Worked directly w/COO, EVP & Group Director to build Network Services Group, consisting of Brand Channel Management team that manages clients’ owned social channels, Distribution team that leads engagement for client initiatives & Product Development & Innovation team that focuses on emerging platforms & building proprietary technologies. Plan included defining agency’s scope of work. Network Services Group scaled from 2 employees to 16 employees in Q4 2010 & to 26 employees by end of Q1 2011, while agency grew from 20 to 120+ employees in same period. CONTENT DISTRIBUTION. Successfully supported Chevrolet in generating “social” views for 2011 Super Bowl commercial spots. Within 36 hours leading up to Super Bowl, negotiated & activated partnerships w/BuzzFeed, OneRiot, Lijit & Dailymotion, generating 1.25MM+ click-to-play views, 11,372 shares, 16,665 Likes, & 6,856 Comments in 7 days. INTERNATIONAL CONTENT DISTRIBUTION. Led McDonald’s international video distribution initiative w/goal to generate 500,000 views of 4 animated music videos, targeting mothers ages 25-44 in Germany. Achieved 120% of goal, generating 600,000+ views in two weeks.
  • Jan 2008 - Present
    Business Development Manager / Intrepid Pictures
    An independent film finance & production startup with private equity & institutional funding. Creates & finances modestly-priced, commercial films for world-wide distribution, targeting 12 to 39-year-old audiences. Personal Highlights BUSINESS DEVELOPMENT/BRAND STRATEGY. Originated & led “Skeleton Creek” venture. Identified novel series published by Scholastic as viable investment & won competitive bid. Negotiated terms for licensing novel & ancillary media rights. Spear-headed creative development of property, including generating feature film storyline, sourcing screenwriters to write adaptation & successfully negotiating writers’ agreement under union terms. Bolstered series’ brand, franchise & merchandising potential through strategic expansion of property’s mobile & online, viral marketing initiative within creative development of screenplay. BUSINESS PLANNING. Developed business plan for capitalization of “Intrepid II” fund ($60 million equity fund + $60 million senior credit facility) by researching and evaluating trends in domestic & international theatrical distribution & in pay-television distribution to establish the market opportunity, by performing due diligence on possible merger & acquisition candidates, primarily focused on strategic distribution partnerships, & by revising Intrepid Pictures’ financial models & valuation analyses. FINANCE/DISTRIBUTION. Mitigated Intrepid Pictures’ ultimate equity investment to only $1.5 million on $30 million-budgeted picture, “The Cold Light of Day”, while retaining 50% ownership of picture by negotiating co-production & co-finance deal with Spanish financier, using Spanish tax rebates, Spanish theatrical pre-sale, Spanish television sale, & €3 million equity financing from Spanish partner, as well as negotiating terms for Summit Entertainment to pre-sell all other international territories, distribute domestically & co-finance domestic equity gap of $3 million. Film to be released in 2012.
  • Jan 2007 - Present
    Department Rotation Program Selectee / Endeavor Agency
    Leading talent agency, representing A-List actors, directors, writers, producers and crew, as well as internationally recognized brands. In 2009, Endeavor merged with the William Morris Agency, another leading talent agency, to form WME Entertainment. Personal Highlights DEALMAKING. Devised negotiation strategies & outlined terms for client deals, including: • First look, multi-picture deal at Universal Studios for Writer/Director/Producer, Guillermo del Toro. • First look, multi-picture deal at Universal Studios for Cha Cha Cha (production company for Academy Award-nominated artists, Guillermo del Toro, Alfonso Cuarón, & Alejandro González Iñárritu). • Deals with Media Rights Capital for Writer/Director/Producer, Robert Rodriguez, on pictures, “Shorts” & “Machete”. DEPARTMENT ROTATION SELECTEE. Selected by Founding Partner & Head of Motion Picture Literary Department to join Department Rotation Program, involving training under various agents to fast-track client relationship-building & to compete for promotions. INCREASED PRODUCTIVITY. Supported Motion Picture Covering Agent/Department Rotation Program Member in rising to department leader in deal closings for 3rd & 4th Quarters of 2007. Increased agent’s operational productivity, managed client relationships, sourced opportunities & negotiated deals for writers & directors on projects at Focus Features, Intrepid Pictures, Mandalay Pictures, Mandate Pictures, New Line Cinema, Relativity Media, Rogue Pictures & Sidney Kimmel Entertainment.
  • Nov 2004 - Present
    Agent Trainee / International Creative Management
    Leading talent agency, representing A-List actors, directors, writers, producers, crew, voiceover talent & musical acts. Personal Highlights CLIENT MANAGEMENT. Succeeded in closing over 50 client deals, ranging from $100,000 - $1.5 million per deal. Achieved success by servicing client roster of 300+ artists, highlighting client needs & goals to team members, sourcing new opportunities, pitching clients to directors, producers & production executives to introduce creative partnerships, & devising & negotiating deals. AGENT TRAINING/MENTORING. Applied for & was accepted into competitive Agent Training Program. Led team oriented exercises such as teaching trainees deal structures & negotiation tactics. Participated in panel discussions spanning entertainment mediums.
  • 2001 - 2004
    Syracuse University
    Bachelor of Science in Television, Radio, Film
  • 2000 - 2001
    Randolph-Macon College
  • 1987 - 2000
    The Kinkaid School
    High School Diploma
Interests:
- Guest speaker at “Entertainment Industry Careers” course at Loyola Marymount University from 2005 – 2009 - Active career mentor to Syracuse University students and recent graduates - Spanish fluency | French proficiency - Running | San Diego Marathon 2008 and various other races - Living and Traveling Abroad | Barcelona, Berlin, Edinburgh, Florence, London, Madrid, Mexico City, Paris, Rome, Seville, Venice
February 28, 06:54 AM
In Retail: David Fossas followed a question.


February 09, 12:47 AM
In User Interface Design: David Fossas followed a question.


January 30, 09:37 PM
In Startups: David Fossas voted up an answer.


Build it in Wordpress.  To echo Paul's answer, it's also likely already been conceived of by someone else.  Closely anyway, such that you can find an approximation of what you want the site to do.

Don't think WP is for blogs... WP is the most diverse content management system on the planet and it's being used for local business sites, photography portfolios, large communities (I built one with 700,000 members), ecommerce sites, and yes, there are off-the-shelf designs like Quora.

Such a design will run you about $50.  You can hire a good WP developer for about $30/hour (less overseas) and you can't possibly need them for more than a $1000.  Let me be clear... no MORE than that much.  You can design an amazing online experience for a couple hundred bucks.


Let me be clear (again), you can't build software this way.  You can't build the next Mint, Twitter, Trello, or TurboTax this way.  But you'll be surprised what you can build... Groupon? Easy. Zappos? Yep. Quora. Already mentioned. Hulu?  Sure.  I even know a guy who is building Slideshare via Wordpress.

See question on Quora
November 15, 12:43 PM
David Fossas followed a question.


October 11, 06:43 PM
David Fossas voted up an answer.


I'm surprised that no one has mentioned Elon Musk yet.

  1. Co-founder of 3 different companies; each one aims to solve one of the biggest problems of our generation
  2. Absolutely zero fear of risk; he is willing to put his entire bankroll on a single project (500m+ invested in his own companies)
  3. Arguably the most brilliantly diverse engineer of our time
  4. His level of optimism and determination is unmatched by anyone of our era. Elon will literally not stop a project until it succeeds, regardless of its size (http://www.wired.com/science/spa...)

Forget about iPhones and iPads, Elon is trying to solve some of the biggest problems of this world's future.

And he's doing so without being properly noticed.



See question on Quora
October 11, 06:41 PM
In Life Advice: David Fossas voted up an answer.


I think the cardinal rule of input of any kind is to not take it personally.  Always focus on the substance of the input - is it valid?  If so, what does that mean for your work?

I've found the most impressive leaders to be those with the greatest ability to hear input. They don't get hurt by negative feedback, and they equally don't get unduly high from positive input. They focus on what they can learn from everyone.  So, over time they accumulate the most wisdom. 

I think it's also true that leaders who are good listeners attract the best teams.

See question on Quora
October 11, 06:18 PM
David Fossas voted up an answer.


Learn public speaking.

Of all the skills that an entrepreneur can have, I think the ability to convey an idea or opportunity, with confidence, eloquence and passion is the most universally useful skill.  Whether you're pitching a group of investors, rallying your employees, selling a customer, recruiting talent, addressing consumers, or doing a press tour, the ability to deliver a great talk is absolutely invaluable.  And it is perhaps THE most under-recognized and under-nurtured skill.

See question on Quora
July 24, 12:38 PM
In Badassery: David Fossas voted up an answer.


The assassin had trailed the candidate for three weeks through eight states. He saw his chance and fired. The bullet hit the speaker and ran three inches into his chest. Blood seeping into his shirt, Theodore Roosevelt staggered into the auditorium. Unsatisfied with having been President twice, he had formed his own party, the Bull Moose Party, and was running for President again. Ignoring everyone's advice, he mounted the podium.

"Ladies and gentlemen, I have just been shot ... but it takes more than that to kill a Bull Moose."

He then proceeded to give his planned hour-and-a-half speech.

Roosevelt was then rushed to hospital and kept there for a week. The bullet stayed inside him for the rest of his life.

Flash back to 1884. After his wife died in childbirth, and his mother died of typhoid (On the same day. In the same house), Roosevelt moved out West to work as as a cowboy. A man with intentions on Roosevelt's ranch hired a killer named Paddock to get rid of him. Hearing of this, Roosevelt armed himself and rode over to Paddock's residence. He said:

"I understand you have threatened to kill me on sight. I have come over to see when you want to begin the killing."

Paddock did not bother Roosevelt again.

Later, in a South Dakota town, a gun-wielding cowboy called Roosevelt "four-eyes." Though unarmed, Roosevelt was displeased, so he punched the gunman three times in the head in quick succession, knocking him unconscious.

Right now, he's hunting grizzly. Alone. At dusk. He's found a big one, and wounded it, but not severely. The grizzly charges. He shoots it a third time, then a fourth, but is unable to get a head shot during the charge. Worse, the smoke from Roosevelt's antiquated gun conceals the bear's charge. The next thing Roosevelt sees is the grizzly's left paw swiping at him. He ducks. The grizzly leaps over him. It turns to attack again, but it's weakened from the four hits and the failed charge. Roosevelt is able to deal the coup de grace.

Roosevelt's rise to the presidency was inevitable - he was a war hero after personally leading several assaults in Cuba. He was the youngest US president ever. He earned only two medals:-

  • The Medal of Honor;
  • The Nobel Prize.

After being blinded in one eye during a boxing match, Roosevelt switched to judo, training 3 times a week in the White House basement under Yamashita Yoshiaki, and becoming America's first brown belt.

Roosevelt was the first President to fly in an airplane. He was the first President to go down in a submarine.  He once killed a cougar with a knife. He was also a sensitive man who loved poetry and nature, making Yosemite a national park.

In office, Roosevelt - though a natural conservative - grew to understand and fight the dangerous power of the wealthy. The Supreme Court, in thrall to business interests, battled him every step of the way, handing down decisions whose essential evil has to be read to be believed. Roosevelt's courage and intellect grew in office. By 1910, he could stand on the site where John Brown launched the Harper's Ferry raid, and deliver an "anarchist," "socialist" speech to 30,000 people:

We regard the executive power as the steward of the public welfare. We demand of the judiciary that it shall be interested primarily in human welfare, rather than in property. Whenever the alternative must be faced, I am for men and not for property.

(This is a two-term Republican president, I remind you).

Bored after winning only 4 million votes as the Bull Moose presidential candidate, Roosevelt launched an expedition to find the source of South America's "River of Doubt." During the voyage, he mapped a completely uncharted 1000-km long river, now named the Rio Roosevelt. He shrugged off flesh wounds, jungle fever, delirium, and infection, but the jungle broke his health. When he eventually died, the Vice President said,

Death had to take Roosevelt sleeping. If he had been awake, there would have been a fight.


See question on Quora
April 20, 10:39 AM
In How Much Is X Worth?: David Fossas added a question.


April 19, 05:23 PM
David Fossas voted up an answer.


Men do statistically better. Should I attach a penis?

See question on Quora
April 19, 05:23 PM
David Fossas voted up an answer.


Never.

Always be yourself.

Being an entrepreneur is a life, not a game. You need authenticity and truth to succeed.

You lose sight of that, you fail.

See question on Quora
March 28, 09:26 PM
In Twitter: David Fossas voted up an answer.


I'm going to have to take a contrarian view on this one, but with all due respect. Influence is a perception, if not even an illusion. It's not actual power to move and cause (people to say or do things). It's not even an attribute of a person. People don't *have* influence. They don't *influence* others. Influence is in the eyes of the beholder. And the second that beholder loses faith, the influencer has no influence.

It's only because in this medium the "views" of many are anchored on statistics assigned to a common point of reference -- the influencer -- that we fall into thinking that the influencer *has* influence. (twitter is interesting in that users can ride the influence of an influencer -- by @naming an influencer, you borrow his/her reputation -- virtual elbow rubbing. which raises the question: what's influence, really, when a person refers to an influencer for their own purposes?)

That said, influence can be a perception, transitory and intangible as that "force" or "power" is, has influence as long as people legitimize it. So the metrics outlined above can work -- can be a more or less accurate measure of what people believe.

I helped Klout with its 16 personality types (from 4 in the old version). There are multiple facets to influence, as measured by twitter metrics.

--a retweeter of mainstream news may have influence as an amplifier
--a retweeter of celebrities may have influence as a trend spotter
--a pundit or thought leader who has a high retweet count has influence for what s/he says
--a connector/maven who has a high retweet count has influence characteristic of social status

and so on. There are many ways to slice it.

I tend to think that people are self-oriented, other-oriented, or socially-oriented. And some on twitter just use it as a publishing channel. Look closely and you will see many ways of "exercising influence" on twitter. Some earn it by giving face and attention -- reply to others, for example. Some by commanding the heights of 140 character oratory and sustaining the illusion of stagecraft from atop a plastic soapbox. Some observe the comings and goings of a peer group and intervene in ways that disclose their attentiveness and observations.

There are so many differences, and they're all effective. I rue that we reduce our social measurements to a single yardstick, to numbers that reflect the value only of the lowest common denominator. Perhaps we need a common bearing. Perhaps it's culture -- our media are rife with stats, polls, surveys -- as if the majority opinion really exists, or were reliable and consistent.

Fact is, nobody really knows, so we need something to lean on. Twitter's bias is the follower count. Because that's the simplest social gesture on twitter -- what it's relationship model is built on. It's not a lasting social model, and something else is bound to come along.

See question on Quora
March 28, 09:23 PM
In Twitter: David Fossas voted up an answer.


People continue to be overly obsessed with Follower counts - with the exception of celebrities that are current, they don't matter. Focus on quality not quantity.

So what does matter? Simple: the ability to drive action. Reasonable people can debate and disagree on what actions are measures of influence on Twitter and how these actions should be weighted. That's a welcome, healthy debate that will be never ending as actions on Twitter and other social media ecosystems evolve.

Everyone who is active on Twitter has influence. When you create, share and converse on Twitter - your network, whatever its size, is in the mix and ripe to engage. The more genuine, relevant, conversive and generous you are on Twitter, the more your network will engage.

Driving action requires engagement, and in an open network like Twitter, the opportunities to ignite engagement and drive action are abundant.

See question on Quora

Foursquare

social media marketing, technology and entrepreneurship

companies & clients | big fuel communications, general motors (buick, cadillac, chevrolet, gmc), colgate palmolive (softsoap), mcDonald's 

Contact
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz