darryl ohrt

That dude from the greatest agency and most awesome blog in all of the land.

Posts

May 15, 09:10 AM


Danone Corpus Light created a spoof ad featuring Junk Food patches to help people stick to their diet.

Step 1: Place on Patch. Step 2: drink a Danone Corpus Light. That simple.

I'll take the super-size combo sticker please. (Who wants to bet this is an actual product in say, the net 10 years?)
May 15, 09:10 AM


In Sweden, Västtrafik, the company who manages their public transportation system, created an app that allows people to get a virtual tour of places and sights outside the subway along their commute, using the GPS in the phone.

Ok - so this app probably wouldn't work so well on New York subways (and coming up ahead, another rat), but interesting nonetheless (maybe for walking around the city) and a good advertising opportunity for local companies too.
May 15, 09:10 AM


Car companies usually employ lots of gimmicks to get people to buy cars, but this takes the pic-a-nic basket.

In Sweden, Volkswagen had a special offer on their 4Motion cars, best suited for handling wintery conditions, that only ended when a hibernating bear woke up. They had a webcam on the bear so you could watch him slumbering all winter, and a 'pool' where users could guess when the offer would end for a chance to win a grand prize.

Not sure what the bear got out of the gig - a new car maybe? Or maybe just some honey.


May 14, 08:30 AM



Someone please make the Socialmatic Project a reality.

Via.
May 14, 08:30 AM

Who were the original hipsters? That's right, it was your Dad. Don't believe me? Check out the tumblr-project “Dads are the Original Hipsters”.
May 14, 08:30 AM


So their client from Peugeot came to them and said, "hey my brand is cool, I want to be in social media." So instead of just creating a Facebook page, a Twitter account, and a Foursquare venue (which they did) the crew at DDB Panama decided this was a brand that needed to be on Pinterest. By creating boards for each of their cars and inviting people to pin on them then tying the Pinterest activity into Facebook and Twitter, Peugeot grew their social media presence by leaps and bounds. Depending on your point of view you will applaud the clever use of the new media that Pinterest is, or you'll will see it as the next social media network to be over-run by brands. Nevertheless, when you can create global brand awareness from a tiny country like Panama, you know you've got yourself a great case study.
May 11, 08:15 AM




We all lay in bed debating… to rise or not to rise.

To most, the alarm clock buzzing sound is loathed. But not to worry, thanks to the Uniglo alarm app! Wake up to a song about stuff you care about... your local weather, time and date. It can basically make decisions for you, if your song says it's cold and rainy, this translates into... time to catch a few more zZz’s. Enjoy!
May 11, 08:12 AM




This web looking structure at first glance may be a little creepy. Add a few people into this fun hammock web structure and realize its pure awesome! 

Uniquely, inviting people to sit back and relax was not the reasoning behind this massive hammock. 20 architecture students in California created this innovative seating arrangement as a way to display a book show. Encouraging people to sit and read in this environment, is likely to result in innovative ways to encourage the masses to leave! Sweet.
May 11, 08:57 AM



The main objective of any potter potty is getting in and out as quickly as possible! Ewhh.

Well if you were waiting in line for this potter potty Ikea set-up, you would found yourselve waiting a bit longer than expected, and leaving pleasantly surprised. I'm sure that's a first! Understandable after watching this video of a “chemical toilet” Ikea installed to promote their new bathroom line.
May 10, 08:10 AM


To stress the importance of intervening when you know domestic violence is happening to someone, the National Centre of Domestic Violence in the UK installed a series of super innovative interactive billboards in a London train station.

The billboard first shows a video of a violent argument between a man and a woman, and then prompts the viewer to interact with the billboard via a specially created mobile site.

On the mobile site, viewers can interact with the couple and literally pull the man away from her to intervene, among other things.

Definitely effective at making passerbys think twice.
May 10, 08:09 AM


With the recent, sad passing of Beastie Boy's MCA (Adam Yauch), there's lots of really cool, really fun and really creative Beastie Boys stuff circulating the interwebs. But few are quite as cool as this commemorative poster.

Each dot represents a word from (You Gotta) Fight for your Right (To Party), and each dot is color coded to represent who's singing each word. (Blow your mind and listen to the song while looking at the poster.)

As if that's not already cool enough, the artist Craig Robinson, is letting you download and have the poster printed in exchange for a donation to cancer charities, which is of course what MCA passed away from.

Must get this now.
May 10, 08:08 AM


It's not fair that men always get to have more fun with their pee. Um, just saying, most of the cool interactive bathroom installations we've seen are urinal based, like this really creative campaign by Leo Burnett Tailor Made in Brazil for the new Fiat Uno.

To dramatize the Fiat Uno's fuel economy, they installed an interactive, gamified ad above urinals in restaurants/bars. When dudes peed in the urinal, the Fiat Uno on the screen above would travel a certain distance down the road, powered by a sensor that translated milliliters of pee into kilometers based on the Uno's actual fuel economy. The distance traveled based on each mans' pee was showcased on a leaderboard for fun.

Now if cars were only really pee-powered.
May 09, 08:03 AM

Nooo Ralphie nooo! ...Those bastards.
Wait, so let's backtrack. Did this commercial leave you speechless, sad, and maybe a little caught off guard? Well then you probably don't live in Australia. These dangerous toads are called cane toads and they are killing off many plants and wildlife. The unpleasant interruption is Fords creative solve for the toad population.
May 09, 08:01 AM

Check 'em outtt! Super amazingly detailed finger puppets crafted and designed by Tamara Maynes really brings out the kid in us.





May 09, 09:18 AM

This stop-motion short film was made from foam models by animator Mikey Please. It won the 2011 BAFTA for best short animation. Yes, and these scenes aren't digitally rendered.
May 08, 09:03 AM

People in Brazil must really like hangers, so much so they put Facebook "Like" counters on them in C&A retail stores.

Naaaaah - just playing. The likes are for the clothes, not the hangers. But the real-time counters bring a whole new level of social shopping to retail, and they let people determine which clothes they like based on how many other people like it.

Via.
May 08, 09:03 AM

This brings a whole new face to shopping therapy: at Joupi, a children's store in France, their shopping bags depict the faces of indifferent children. But, low and behold when you buy something and place it in the bag, the children's face on the bags turn to smiles when you pick it up

It's retail imitating real life, and a reminder that buying material things make you (and your children) happy. Which is sad. But clever. So you can't hate it entirely.
May 08, 09:03 AM

Not sure if you feel like taking a trip to the zoo today? This ad from the Lisbon Zoo is a hilarious reminder on why you may want to rethink that by showing you the crazy sound decimals that come from a kid trapped inside.

It's worse than a caged lion, or hippo, or...

Via.
May 07, 07:43 AM




Developed by Eric Siu, Tomohiko Hayakawa, and Carson Reynolds, Touchy (The human camera) is a phenomenological social interaction experiment that focuses on the relationship of giving and receiving by literally transforming a human into a camera. Touchy is a camera that's placed on the head and only takes pictures when the wearer is physically touched. Each touch opens shutter like eye-holes and take photos. If the person keeps holding on to the touch of that person, then the camera will take a shot every ten seconds. According to the video above the Touchy is also the newest way for nerdy men to pick up cute women. For more Touchy info check out www.touchtouchy.com
May 07, 07:42 AM

Italy-based graphic designer Lumen Bigott has a thing for Keds and social media. So by using the Reeses Peanut Butter Cup model she figured that two great thing might just go great together. So for her 2011 concept project, Social Media Shoes, she did just that.

Via. More images here.

May 07, 07:41 AM


Your dad, a pair of bikini briefs, the summer heat, sounds like a nightmare in the making. The surprise is it's actually the best commercial for air conditioning I've ever seen. Come to think of it, It may be the only commercial for air conditioning I've ever seen, but it's still really good. Credit to Del Campo Saatchi & Saatchi in Argentina for producing this gem. Now go buy a BGH air conditioner or at the very least get Dad some boxers.
May 04, 10:27 AM


Yum… chocolate lovers rejoice! 

Another year, another candle which ordinarily could be a little depressing. Only now candles are worth indulging over.  FX Bakery’s has added a fun new twist to the cake industry with a candle that’s made of chocolate! Light it, and it turns into a delicious molten cake—one less reason to be dreading that fearful birthday.
May 04, 10:26 AM



Your vehicle choice isn't just determining the price  at the pump.  It'll now be determining your parking rates. The planned "Green Park & Charge" lot in downtown Boston is charging based on vehicle efficiency, and as high as 10% more for those gas guzzlers that get under 15 miles per gallon. Ouch!

May 04, 10:29 AM






Woah! If you thought the mecca of fast food's burgers were a bit over the top before, you'll definitely have to re-evaluate! McDonalds has launched not just any new burger, but the Pretzelnator. And you can thank yourselves for this awesome introduction, your votes counted! Made of a pretzel bun with all the original topics inside. This new burger clearly cant make up its mind.


Hurry, this winning Pretzelnator burger is only being served for a limited time at McDonald's locations in Germany.




May 03, 08:10 AM


I would be doing this video by Armando Testa a huge disservice if I attempted to describe what it's about. Just sit back, watch and enjoy. Eeek.

Well, you can't say potting soil is borning now, can you? Nice work Vigor Plant, for having, err, um, a pair, to do something cool for frickin potting soil!
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