Darrell Whitelaw

Gluten free / casein free cookies. I made carob chip and peanut butter that night. It was my first attempt baking GFCF, not sold 100% on brown rice flour, exploring other options next.

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January 24, 09:26 PM

Pan Fried Tofu

Pan fried tofu with brown rice, baby bok choy, and avocado. (Tapatio is a given)

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January 21, 05:05 PM

Grilled Ahi Skewers

Grilled ahi skewers with summer squash and yellow pepper topped with a habanero sauce. grilling, brussel sprouts, slaw and warm polenta courtesy of @philmang.

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January 20, 01:27 AM

Pan Fried Polenta

Pan fried polenta with a red pepper and strawberry curry.

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Posterous

Profile

Darrell Whitelaw

Creative Director

Marketing and Advertising | Greater New York City Area, US

Summary

With a history made up of almost exclusively digital work, Darrell has spent his time in the trenches of production as well as creative. A bridge builder between concept and development, 0's and 1's are the cornerstone of everything in his portfolio.

As Technology Experience Lead at co:collective, Darrell focuses on brand story and product development through a technical lens. This expertise is also applied to his work with Hyper Island as an educator with their executive education and long-term programs.

Prior to joining Co:, Darrell was the founding partner of MIR, a mobile and emerging platforms creative shop with studios in New York City and San Francisco, where he led creative on a variety of original mobile and social engagements for Fortune 100 brands before being acquired by LBi in 2011.

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Exist at the intersection of storytelling and technology, respect the principles of data driven design, spend lots of time with problems and you'll be just fine.

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clients: American Express, Microsoft, Bonnier, Cartier,Chase, Citi, Coca Cola Companies, Dannon, General Motors, Soyjoy, Green Mountain Coffee Roasters, Kraft Foods, Lexus, LG, Mattel, MLB, Nissan, Radio Shack, Sharp, Disney, Unilever, Time Warner, Playboy, VNS, Comcast, IASC, Al Foah Foods/UAE, Qwest.

agencies i've worked with: Ogilvy, BBDO, Razorfish, JWT, TBWA, DraftFCB, Publicis, Team One, Co:, AKQA, IMC2, RAPP, SS+K, MCD, Mr. Youth, Vitro, Y&R, Porter Novelli, Edelman.

Specialties: mobile, emerging media, branding, product development, education.

Experience

Jul 2011 - Present
Technology Experience Lead / co:

designing systems and experiences at the story-led innovation collective for the 21st century c-suite where my primary focus is brand story and product innovation.
Jan 2011 - Present
EEP/LTP / Hyper Island

helping professionals augment their skill sets globally to adapt and thrive in the changing times with the executive education program, while doing my best to be a resource for information and help with awesomeness to the long term program students in karlskrona and stockholm.
Nov 2010 - Present
Instructor / Miami Ad School

i teach mobile concepting for 7th and 8th semester students, they learn about the tools at their disposal in the mobile space and the way to best use them to engage consumers and create products. then i help them create awesome campaign pieces for their portfolios so they can get jobs that they won't hate.
Jun 2009 - Present
Creative Director / MIR

i was managing partner and creative director at MIR, a mobile and emerging platforms R&D house with offices in NYC and SF. my role was bridging the gaps between strategy, creative, and development in the mobile space for the advertising industry. in my 26 months with MIR i was solely responsible for business development and overseeing technical creative output. successfully building a multi-million dollar business from scratch and expanding operations to both coasts before being acquired by LBi in 2011.
2009 - Present
Senior Art Director / Interim Creative Director - Microsoft / Deep Focus

Helped assemble the Microsoft Social Media team, led concepting and oversaw creation of next level engagement products that will help make a more social Microsoft.
1999 - Present
Art+Code / Freelance

Education

Additional Information

Websites:

Personal Website, My About.me

Honors:

FWA - Nissan, Journey To Zero FWA - Citi, What's Your Story? iAd FWA - American Express, Zync iAd Homepage Featured - Popular Science for Google Chrome Citi iAd profiled in Taschen Mobile Case Study Book Adweek 25 member The3six5 - Writer, December 27th 2010 Advertising Age - What's In a Name? 4/24/2011 ADWEEK - Portrait, profiled in 6/20-26/2011 Issue ADWEEK - New Model Agencies, profiled online 6/24/2011 Interactive Judge - 2011 Dallas Addys Judge - IAB Mobile Standards Selection Multiple speaking engagements for educational institutions.

Interests:

fixed gear bikes, architecture, skateboarding, traditional tattoos, greyhound rescue, atomic era lamps, running, vegetarian cooking, distilling.

Posts

January 02, 04:20 AM

Kind of loving this bathroom lock (Taken with Instagram at Dram)

April 02, 08:20 PM

April 19, 11:24 PM

BBQ.

April 10, 02:15 AM

68 Jay Street Bar

Friday April 10th

7:30PM till the booze runs out

April 08, 05:27 PM

We Believe

• We believe In creativity.

• We believe it drives results.

• We tilt at windmills, and try to know what makes the wheels turn.

• We are all business, in a homey, professional sort of way.

• We believe that if we do good work the money will follow.

• We believe there are no right or left brains, just big brains.

• We believe listening is not what you do while waiting for your turn to talk.

• We believe presentations should be as enjoyable as they are professional.

• We believe in a fun workplace - it’s where we live 8, 10, 12 hours a day.

• We believe in love in the workplace, especially in the phrase “we love that idea”.

• We believe clients should love and believe in their product.

• We believe in “yes and …” much more than “no but …”

Martin Macdonald

March 31, 02:36 PM

After all these years I tend to find myself a bit jaded & bitter. But once in a while you see something in person that was just images on a computer screen and remember this is why you do it.

March 23, 01:25 PM