Digital Innovator - Content, Social, Product
Sports | Portland, Oregon Area, US
Dan is a veteran of Interactive Marketing since 1999 and was the Senior Director of Digital at the Portland Trail Blazers and Rose Garden Arena. He oversaw strategy, operations, development and initiatives for the digital properties of the Portland Trail Blazers which include websites, email marketing, social media, athlete brand consultation, content marketing, SEO, SEM, display advertising and mobile.
Content marketing activation includes live and recorded video, social media (Facebook, Twitter, Google+, Instagram, Pinterest, Tumblr, YouTube), written content for blogs, featured stories and campaigns for both ticket sales and sponsor engagement. Responsible for all aspects of digital marketing, story telling, brand management with extended cross-over with traditional broadcast media (television, radio, print, advertising).
Specialties include: team management, social media, team building, brand building, athlete development, digital marketing, creative problem solving, social media, innovative user experience.
Dan leads the charge in the NBA in trying new platforms and figuring out solutions to problems. Under his guidance, the Trail Blazers have had many "firsts":
- Team with a Twitter handle
- Team with a dedicated social network
- Facebook Connect Application
- Streaming Games Online
- Live Video platform with daily programming
- App with live video streaming