Broadcast Media | Greater New York City Area, US
Carolina V. Valencia is director of social media for Univision Communications. In this role, she is part of the team that leads the social media strategy for the company including integrations, business development and community management, as well as strategic efforts around special programming and initiatives. She has been at Univision since mid 2010, working in Corporate Communications managing and executing social media and media relations strategies as well as internal communications for several of the company’s divisions including News, Community Relations, Networks, Interactive and Local.
Before Univision, Carolina was a communications associate managing media relations and community affairs efforts at The New York Times Company. In this role, she secured key media placements for New York Times stories and journalists on major broadcast outlets and programs, including Charlie Rose, the TODAY show, PBS’ NEWSHOUR, MSNBC’s news programs such as Morning Joe as well as NPR, BBC and several other outlets. She also developed programming for community-related events and created various Community Affairs events for Hispanic audience. Further, she led multimedia projects and managed the Community Affairs web site. During her tenure at The Times, Carolina was recognized with two awards from New York Times Company Chairman Arthur Sulzberger, Jr. for media relations and community affairs.
A native of Guayaquil, Ecuador, Carolina is passionate about social media, news organizations and community efforts and initiatives particularly related to education and senior citizens. She holds a B.B.A in international business from Berkeley College and is bilingual.