YAH-LENG YU

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Ambassador of Design, Foreign Policy Design Group
Design | Singapore, SG

Summary

Idea Maker / Story Teller / Problem Solver / Designer
Specialties: Branding/Identity, Brand Development, Creative Direction, Interaction Design, Graphic Design, Creative Strategy, Digital Strategy, User Interface, Web, Mobile, Good Ideas

Experience

  • Mar 2007 - Present
    Principal / Ambassador of Design / Foreign Policy Design Group
  • 2002 - 2004
    Creative Director/Co-Founder / DoubleYolks
  • 2002 - 2002
    Art Director Consultant / Kenneth Cole
  • 2001 - 2001
    Designer / Ultra16
  • 1999 - 2001
    Senior Designer / DigitalForm
    • design and art direction on luxury fashion brand sites and their ecommerce sites
    • developed style guides, templates and direction for such sites
  • 1999 - 1999
    Design Consultant / NiCE Ltd.
    • Packaging Design for various luxury cosmetics brands
    • Identity & Collateral Design
  • 1997 - 1999
    Designer / Sheldon Cotler Associates

Education

  • 1993 - 1996
    The Art Institute of Boston
    BFA in Graphic Design (Hons)
  • 1991 - 1992
    Nanyang Technological University
    Computer Technology
  • 1989 - 1990
    Temasek Junior College
    A Levels in Science
  • 1985 - 1988
    CHIJ St Nicholas Girls' School
    O Levels in Triple Science

Additional Information

Honors:
SWATCH Watch Design Competition Winner, American Design Awards, Art Director's Club, OneShow Interactive Awards
Interests:
dream / design / rock

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  • @Graze (38 Martin Rd.)
    2 weeks ago

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dream • create • rock

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