YAH-LENG YU

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Yah-Leng Yu
Ambassador of Design, Foreign Policy Design Group
Design | Singapore, SG

Summary

Idea Maker / Story Teller / Problem Solver / Designer
Specialties: Branding/Identity, Brand Development, Creative Direction, Interaction Design, Graphic Design, Creative Strategy, Digital Strategy, User Interface, Web, Mobile, Good Ideas

Experience

  • Mar 2007 - Present
    Principal / Ambassador of Design / Foreign Policy Design Group
  • 2002 - Present
    Creative Director/Co-Founder / DoubleYolks
  • 2002 - Present
    Art Director Consultant / Kenneth Cole
  • 2001 - Present
    Designer / Ultra16
  • 1999 - Present
    Senior Designer / DigitalForm
    • design and art direction on luxury fashion brand sites and their ecommerce sites • developed style guides, templates and direction for such sites
  • 1999 - Present
    Design Consultant / NiCE Ltd.
    • Packaging Design for various luxury cosmetics brands • Identity & Collateral Design
  • 1997 - Present
    Designer / Sheldon Cotler Associates

Education

  • 1993 - 1996
    The Art Institute of Boston
    BFA in Graphic Design (Hons)
  • 1991 - 1992
    Nanyang Technological University
    Computer Technology
  • 1989 - 1990
    Temasek Junior College
    A Levels in Science
  • 1985 - 1988
    CHIJ St Nicholas Girls' School
    O Levels in Triple Science

Additional Information

Websites:
Company Website, Personal Website, Portfolio
Honors:
Tokyo Type Director's Club In-Book, AIGA 365 Design Effectiveness Award, Brand New Award, Print Magazine Creativity & Commerce Award, How Magazine Interactive Award, Art Director's Club, OneShow Interactive Awards, SWATCH Watch Design Competition Winner
Interests:
dream / design / rock
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Recent tracks

  • Teardrops by {u'mbid': u'c5c2ea1c-4bde-4f4d-bd0b-47b200bf99d6', u'#text': u'The xx'}
    11 months ago
  • Hot Like Fire by {u'mbid': u'c5c2ea1c-4bde-4f4d-bd0b-47b200bf99d6', u'#text': u'The xx'}
    11 months ago
  • Do You Mind? by {u'mbid': u'c5c2ea1c-4bde-4f4d-bd0b-47b200bf99d6', u'#text': u'The xx'}
    11 months ago
  • Stars by {u'mbid': u'c5c2ea1c-4bde-4f4d-bd0b-47b200bf99d6', u'#text': u'The xx'}
    11 months ago
  • Night Time by {u'mbid': u'c5c2ea1c-4bde-4f4d-bd0b-47b200bf99d6', u'#text': u'The xx'}
    11 months ago
  • Infinity by {u'mbid': u'c5c2ea1c-4bde-4f4d-bd0b-47b200bf99d6', u'#text': u'The xx'}
    11 months ago
  • Basic Space by {u'mbid': u'c5c2ea1c-4bde-4f4d-bd0b-47b200bf99d6', u'#text': u'The xx'}
    11 months ago
  • Shelter by {u'mbid': u'c5c2ea1c-4bde-4f4d-bd0b-47b200bf99d6', u'#text': u'The xx'}
    11 months ago
  • Fantasy by {u'mbid': u'c5c2ea1c-4bde-4f4d-bd0b-47b200bf99d6', u'#text': u'The xx'}
    11 months ago
  • Heart Skipped A Beat by {u'mbid': u'c5c2ea1c-4bde-4f4d-bd0b-47b200bf99d6', u'#text': u'The xx'}
    11 months ago

Top artists

Charlotte Gainsbourg
Madvillain
Lykke Li
The Whispertown 2000
Rob Viktum
Oasis
The xx
Henri Salvador
Mexican Institute of Sound
The Morning Benders
Beck
The Postal Service
SoKo
Brigitte Bardot
Duke Ellington
Scrubb
The Hives
Radiohead
Info-Red
Unauthordox
Mick Boogie & Terry Urban
Lily Allen
周杰倫
MC HotDog
蔭山征彥
BAPTMAN
Chetes
A Fine Frenzy
林一峰 Chet Lam
Death Cab For Cutie
Telekinesis
Serge Gainsbourg
Federico Aubele
โมทย์ ปราโมทย์ วิเลปะนะ
范逸臣
Zuco 103
Vince Guaraldi Trio
The Paper Raincoat
Style.com
Sugarcult
Yo-Yo Ma
P!nk
Regina Spektor
Frank Sinatra
Vampire Weekend
Lady Gaga
Moby
The Drums
Miles Davis
Foals
My Last.fm Music
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dream • create • rock

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