craiglw
Digital product consultant, publisher & founding partner of The App Lab
Most recent project: The Sunday Times iPad Edition
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Projects
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Info
- Associate Editor | Digital at The Sunday TimesInternet | Twickenham, United Kingdom, GBExperience
- Jan 2011 - PresentAssociate Editor | Digital / The Sunday Times
- Apr 2010 - Dec 2010Consultant: iPad Products / News International
- Jan 2001 - Dec 2010Managing Partner / agencyX
- Jul 2000 - Dec 2000Project Manager / Reed Business Information
- Jan 2000 - Jun 2000Founder / Click66.com
- 1998 - 2000Account Director / Clever Media (WPP plc)
- Mar 1998 - Apr 1999Account Manager / Fortune Cookie
Education-
1997 - 1997University of the Witwatersrand
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1993 - 1996Nelson Mandela Metropolitan University
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1990 - 1992St Andrew's College
Additional Information-
Websites:
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Honors:WPP Group Collaboration Award iMonitor: World's number one newspaper and magazine app of the year 2010 (The Sunday Times) UK Newspaper Awards: Newspaper App of the Year at the 2011 (The Sunday Times) XMA Cross Media Award 2011: Excellence in digital publishing (The Sunday Times) iMonitor: World's number one newspaper and magazine app of the year 2011 (The Sunday Times)
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Tweets
- @mikewhills genius!
- RT @nikkiwicks: Bought a Bonnie Tyler Sat Nav recently. Big mistake! It kept telling me to 'turn around' and every now and then it fell apa…
- @david_hicks I should be there!
- RT @david_hicks: Screenshots of the Giltedge travel app by @craig_lw on the screens at #DPSnyc2013 #innovate
- @david_hicks take pics!
- Rocking the red trouser look with @dhaman http://t.co/yuv8YAKMCe
- @charlottevowden that's on the list but this morning it's @fandwcoffee
- Perfect day for a new beginning. All systems go at The App Lab...
- Why am I not at #AdobeMAX
- Big day yesterday... last day at The Sunday Times and the first custom storefront app project for The App Lab went live. Search for 442
- @david_hicks ouch...
- If you are looking for legal advice for your start-up or tech business, speak to @atypicallawfirm - highly recommended!May 01, 13 from web Reply, Retweet, Favorite
- @pburford hi Paul… how are you doing. Last day here on Friday, would be great to catch up and tell you what I am up to next
- @GordonJThomson what you knitting?
- @david_hicks no, old mini getting a new lease. Going to have to do for a while. Going to miss my NI kit!
- Migrating to new Mac easier than ever: 1. Download Chrome 2. Download Creative Cloud apps 3. Sync Dropbox Done.
- RT @ST_Newsroom: The Sunday Times Sport Rich List is out tomorrow
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Posts
- Sep 24, 11
In a recent meeting with a creative agency discussing what could be done in terms of interactive advertising on the iPad it was interesting to see that their assumption after 18 months of iPad was that we would be at the same level of maturity as we are on the web.
The main complaint being that an advert created for one publication could not simply be placed in another. One quote being ‘well, its all digital isn’t it…’
The only thing I could think of in response was to cite browser compatibility issues and describing apps as deliverable browsers. On the web we develop the content and let a (free) browser render it while in app development as it is the app that renders the content, we effectively build both the browser and the content when we produce an app.
So with so many different app development approaches by brands that carry advertising, we have some serious ‘browser’ compatibility issues…
- Aug 08, 11
- Jul 17, 11
Today’s print edition of the Sunday Times has an Audi supplement celebrating its Le Mans success and for the first time, the iPad edition is running it too. The translation of the print version for the iPad was done in collaboration with BBH London, read more here: http://bit.ly/pQgLtw
- Jun 17, 11
- Apr 11, 11
Been rationalising email addresses lately – all work stuff to the work one and all personal stuff to the personal one. I have noticed that so far no emails that I subscribe to offer a simple way of changing email address – all very efficient at letting you unsubscribe, some good at trying to convince you to stay but none at allowing you to simply manage your settings.
Here is a recent one from Nike – this is in the email footer:
Clicking the link takes you to:
What I would really like is:
- Jan 23, 10
How would that work? Two companies merge or one aquires the other but what happens to their Twitter accounts?
As far as I can see, there is no way of merging accounts and I think there is a real need to be able to do it.
Think of the company merger / aquisituon example. Both companies invest in their social marketing strategy and have healthy numbers of loyal brand advocating followers. They merge and then what?
They could either keep one and rename it but lose the followers from the other or start again with a new account and loose both sets.
Of course they could run a campaign to their followers to try and get them to the new account but it would be so much easier if Twitter offered account merging functionality.
Or maybe there needs to be an app for that…
