colleen t. reese

I am the go-to gal for all things social media. I help build communities and form thoughtful social media architectures that focus on the important stuff like content.

I write about the on-goings of interesting people in Philadelphia who enjoy and create geeky things.

NAPCO (http://www.napco.com/) is a B2B publishing company based in Philadelphia—operating 15 magazines, 20 e-mail newsletters, 2 subscription services and 2 trade shows and employs over 120 people. Corporate Headquarters are located in Philadelphia. Sales personnel are located in New York, Chicago and throughout the country.

The Audience Development department focuses its efforts on both print circulation and, increasingly, on developing and elevating digital subscription experience. Efforts include lead generation via social media, whitepaper and webinar marketing, and promoting email newsletters and digital editions.

Conducted keyword research for B2B publishing company as well as facilitated social media management for 15 magazines.

Contributed weekly columns concerning the internet media's response to the 2008 Presidential Campaign.

Full editorial obligation for a
ten page academic newspaper
Contributed the Staff Editorial