NAPCO (http://www.napco.com/) is a B2B publishing company based in Philadelphia—operating 15 magazines, 20 e-mail newsletters, 2 subscription services and 2 trade shows and employs over 120 people. Corporate Headquarters are located in Philadelphia. Sales personnel are located in New York, Chicago and throughout the country.
The Audience Development department focuses its efforts on both print circulation and, increasingly, on developing and elevating digital subscription experience. Efforts include lead generation via social media, whitepaper and webinar marketing, and promoting email newsletters and digital editions.