Content Lead (Solutions Developer) at Eagle Productivity Solutions
Writing and Editing | Rochester, New York Area, US
Professionally trained writer/editor for traditional and new media with experience creating and managing content for marketing, editorial and large-scale training deployments.
Web-savvy storyteller able to convey branding messages for both niche and broad audiences.
- Receiving my master's degree in journalism strengthened my reporting, writing and editing skills and introduced me to using visual communication strategies in graphic and web design.
- I am an adaptable writer who can synthesize information quickly and accurately while understanding news value. I am also active and comfortable with creating content for the social sphere.
Please find me on Twitter @colleenspitz to follow my updates on social media, marketing, writing and journalism.
Specialties: Online Research
Social Media Marketing
2013 - Present
Membership Director/Secretary / Syracuse University Alumni Club of Rochester
2013 - Present
Board Member / Girls in Tech Central New York
2012 - Present
Solutions Developer/Content Lead / Eagle Productivity Solutions
Write and edit content for new hardware and software training rollouts for pharma industry clients: instructor and virtual training presentations, print and online reference materials, mobile apps and e-learning courses.
Provide guidance and feedback to teams of writers to ensure consistency and quality of work.
Coach and train new writers to abide by Eagle standards when writing various deliverables.
Consult with clients to gain understanding of their business needs and requirements to produce training courses that meet their expectations.
Manage small teams to meet execution of deliverables on-time and within scope.
Review and edit all content delivered to clients.
Lead meetings and discussions with clients on content and status of deliverables.
2012 - Present
Board Member / Syracuse University Alumni Club of Rochester
Freelance Writer / Colleen Spitz
Write daily blog posts and articles for SEO and online marketing campaigns.
Social Media Intern / Taz Solutions
•Composed and delivered daily marketing and community-building updates to social channels for 10-12 clients: Twitter, Facebook, LinkedIn, Google+ and YouTube.
Marketing Coordinator / Robson Woese, Inc
•Managed the process and completion of written proposals and qualification packages for bid.
•Redesigned proposal layouts and design for readability.
•Maintained and developed relationships with approximately 20 subconsultants for future teaming opportunities.
•Completed the input and maintenance of project records and marketing materials into a client resource management system, restoring its functionality.
•Created collateral material for project-specific sales initiatives.
•Established new procedure for the proposal process that streamlined marketing activities and improved quality control.
•Researched new project work and established relationships with four new subconsultants.
•Championed the process of implementing a content management system to the company site.
•Reinstated and updated internal company blog.
•Managed and maintained LinkedIn company page.
Customer Service / Wegmans Food Markets, Inc
•Provided incredible customer service in a fast-paced environment.
•Trained and supervised new employees on company policy and procedures.
•Selected from a large pool of applicants as a recipient of scholarship program.
Editorial Intern / Time Inc.
•Fact-checked and copy edited each issue’s stories for accuracy, clarity, style, and grammar.
•Collaborated with editors and media professionals throughout the production cycle to meet
deadlines and complete stories.
•Researched potential story ideas and subjects relevant for the publication’s target audience.
•Interviewed and wrote two multi-page stories for the print magazine/website.
•Compiled "Calendar" section for each issue.
Teaching Assistant / Syracuse University
•Lead instruction for Adobe Creative Suite and Photoshop programs for introductory graphic design course.
•Assisted students with reporting and AP style concerns for a news writing course.
•Maintained gradebook for daily assignments and quizzes for two classes.
Peer Tutor/Public Relations Intern / SUNY Potsdam
•Provided coaching and feedback for student writers to encourage confidence and foster growth.
•Conquered language barriers to effectively work with ESOL students.
Student Ambassador/Telecounselor / SUNY Potsdam
•Represented the college in a leadership role to faculty, students and parents.
•Built and developed relationships with prospective students over the phone (included cold calling).
•Lead campus tours for prospective students and their families.