Results, not noise.
Andy Thornton is a CX / UX Design Consultant with over 10 years of expertise creating intuitive, and immersive digital experiences.
A passionate advocate of design thinking and strategic business transformation to address the commercial challenges of connecting with consumers.
Only brands committed to consistent, relevant, and exemplary channel-agnostic interactions with their audiences are capable of thriving in today's customer-empowered age.
cleverdigit posted a photo:
Initial concepts for a football website promoting classic soccer matches.
The aims of the website were to:
● Engage and immerse football fans in highly emotive content, through video highlights and exclusive interviews
● Encourage interaction and retention by providing opportunities to comment and rate matches
● Provide marketing sponsorship opportunities for brand partners
en.classics.uefa.com/
cleverdigit posted a photo:
Initial concepts for a football website promoting classic soccer matches.
The aims of the website were to:
● Engage and immerse football fans in highly emotive content, through video highlights and exclusive interviews
● Encourage interaction and retention by providing opportunities to comment and rate matches
● Provide marketing sponsorship opportunities for brand partners
en.classics.uefa.com/
cleverdigit posted a photo:
Initial concepts for a football website promoting classic soccer matches.
The aims of the website were to:
● Engage and immerse football fans in highly emotive content, through video highlights and exclusive interviews
● Encourage interaction and retention by providing opportunities to comment and rate matches
● Provide marketing sponsorship opportunities for brand partners
en.classics.uefa.com/
cleverdigit posted a photo:
Initial concepts for a football website promoting classic soccer matches.
The aims of the website were to:
● Engage and immerse football fans in highly emotive content, through video highlights and exclusive interviews
● Encourage interaction and retention by providing opportunities to comment and rate matches
● Provide marketing sponsorship opportunities for brand partners
en.classics.uefa.com/
cleverdigit posted a photo:
Initial concepts for a football website promoting classic soccer matches.
The aims of the website were to:
● Engage and immerse football fans in highly emotive content, through video highlights and exclusive interviews
● Encourage interaction and retention by providing opportunities to comment and rate matches
● Provide marketing sponsorship opportunities for brand partners
en.classics.uefa.com/
cleverdigit posted a photo:
Initial concepts for a football website promoting classic soccer matches.
The aims of the website were to:
● Engage and immerse football fans in highly emotive content, through video highlights and exclusive interviews
● Encourage interaction and retention by providing opportunities to comment and rate matches
● Provide marketing sponsorship opportunities for brand partners
en.classics.uefa.com/
cleverdigit posted a photo:
Initial concepts for a football website promoting classic soccer matches.
The aims of the website were to:
● Engage and immerse football fans in highly emotive content, through video highlights and exclusive interviews
● Encourage interaction and retention by providing opportunities to comment and rate matches
● Provide marketing sponsorship opportunities for brand partners
en.classics.uefa.com/
cleverdigit posted a photo:
Initial concepts for a teaser website to get more people playing 3on3 basketball.
The aims of the website were to:
● Generate buzz by elaborating on the features of the upcoming site
● Promote the 3on3 community through exposure of social media channels and activity
● Encourage player pre-registration
3x3planet.com
cleverdigit posted a photo:
Initial concepts for a teaser website to get more people playing 3on3 basketball.
The aims of the website were to:
● Generate buzz by elaborating on the features of the upcoming site
● Promote the 3on3 community through exposure of social media channels and activity
● Encourage player pre-registration
3x3planet.com/
cleverdigit posted a photo:
Initial concepts for a teaser website to get more people playing 3on3 basketball.
The aims of the website were to:
● Generate buzz by elaborating on the features of the upcoming site
● Promote the 3on3 community through exposure of social media channels and activity
● Encourage player pre-registration
3x3planet.com/
cleverdigit posted a photo:
Concept sketches for an application to allow car hire customers to:
● Get roadtrip inspiration
● Create personalised travel itineraries
The final concept featured at the Microsoft digital conference Imagine 09
www.bing.com/videos/watch/video/europcar-microsoft-silver...
cleverdigit posted a photo:
Concept sketches for an application to allow car hire customers to:
● Get roadtrip inspiration
● Create personalised travel itineraries
The final concept featured at the Microsoft digital conference Imagine 09
www.bing.com/videos/watch/video/europcar-microsoft-silver...
A comprehensive reference for mobile design patterns. Whether designing for smartphones, featurephones or other related devices, common principles are discussed and codified as 76 universal interaction and interface patterns.
Proto.io is a new UI prototyping tool specifically tailored for mobile and tablet applications. The web based environment allows you to start off by creating a project for iPhone, iPad, Android phones or tablets.
FF Chartwell is a tool for easily creating graphs, disguised as a font. It utilizes OpenType to interpret and visualize the data. The data also remains editable, allowing for painless updates.
Display responsive web designs by presenting how layouts scale to Desktop, Tablet and Mobile screens.
Reframer unlocks the power of collaborative research and team driven decisions. A value and feasibility based decision engine helps analyse and quantify qualitative data.
A research solution that supports task-based, true intent, and Voice of the Customer studies, as well as surveys, empowers you, as a user researcher, to meet business goals and make effective decisions.
SparkBlocks is a web-based tool that generates small and concise sparkline representations from a row of numerical data. Its unique feature is that the resulting graphs can be copied and pasted making social visualizations possible for all.
PageSpeed Online analyzes the content of a web page, then generates suggestions to make that page faster. Reducing page load times can reduce bounce rates and increase conversion rates.
Cue is intended to be a foundational set of icons to build a standard visual language of touch-based interactions. Each gesture is distilled to its core action to exhibit a more figurative, iconic aesthetic.
To build a mobile site or not to build a mobile site; this is a question at the forefront of many a discussion. There is, however, another option: responsive web design. When, why, and how should you go about designing a responsive website?
Meaningful Transitions deals with the use of animations in the user interface. It documents transitions in a clustered way to show at which place transitions can be a helpful extension to the static user interface, because of cognitive benefits to enhance the user experience.
A collaborative design methodology for ideation: Illumination, Sketching, Presentation, Critique, & Iteration
"Digital-media junkies" are three times more likely to be early adopters of new technologies. This segment makes up 19% of McKinsey's survey, up 7% from 2008. The "Traditionalists" meanwhile make up 24% of the survey respondents, the same as in 2008. Traditionalists overwhelmingly do not own smartphones. They also have not yet adopted online media devices, such as tablets and e-readers.