As President of CorpInnova, Inc., a venture capital firm in Walnut Creek, California, Chris Hantz has several years of experience in assisting entrepreneurs succeed in their industries. Over time, Chris Hantz has recognized many of the key elements that help create a profitable business in any given field. To begin with, Chris Hantz says that a company must identify itself as a leader of its industry. Even when the founder is just starting, he or she must present the business as an expert in its field while providing high-quality services to its clients. Entrepreneurs must then support the business through the work of a team of skilled professionals and together, the start-up group enables the company’s evolution by addressing client needs to create new products and improve existing ones. After establishing itself at the forefront of the industry, a company should utilize the elements that separate it from its competitors in order to maintain an edge. Chris Hantz encourages his clients to promote the benefits of their products and create advertising and marketing campaigns based on their most effective and popular services. Engaging consumers is an essential step in garnering positive attention in the market. Specifically, Mr. Hantz encourages promotional events that educate potential customers on the immediate benefits of a company’s product. According to Chris Hantz, utilizing these types of targeted events have a better, more direct, and instant effect on the market and for the company, as opposed to longer campaigns to increase brand recognition. Finally, Chris Hantz makes sure his clients understand the importance of organization and planning. Entrepreneurs who maintain clear aspirations and create tangible goals are more likely to succeed in business than those who allow themselves to become overwhelmed with possibilities. Mr. Hantz recommends creating a business plan before launching a new company in order to ensure that the organization will thrive even during difficult financial times or other unplanned circumstances. This type of planning also includes maintaining open lines of communication with clients at all times and adjusting products and services to better suit their needs in order to remain a leader in the industry.