Copywriter. Marketer. Creative Director. Contest Strategist. Amateur Percussionist. Random Hobbyist. Unrepentant Political Junkie.
• Manage all internal communications for 26 U.S. offices and 39 global network affiliates, acting as the communications hub and central point of contact for all internal staff.
• Supervise a team of designers, web developers, and project managers in strategizing, concepting and executing all internal and external communications for the agency, including the corporate website, social media presence, print and e-marketing collateral, and internal brand guidelines to train sales and account staffs.
• Write and edit a broad range of communications, including Internet/intranet copy, national and global e-newsletters, and national and global marketing efforts.
• Manage information about Bernard Hodes Group for our parent company’s (Omnicom) newsletter and client database.
• Coordinate communications related to national and global sales pitches.
• Develop, coordinate and deliver effective company-wide communications in support of major corporate initiatives. These include formal business proposals, communications plans, time lines and budgets.
• Analyze corporate communications problems and recommend appropriate resolutions.
• Develop strategic marketing plans and gather the metrics to measure them using Google Analytics, SalesForce, and Exact Target.
• Report to the CEO and partner with regional managers, sales, creative, and digital and social media experts to craft consistant narrative across all channels.
• Won 37 Creative Excellence Awards since 2008.
• Lead strategy, design, and implementation for all creative campaigns for the agency, including websites, social media, and collateral.
• Served as lead copywriter for all projects.
• Partnered on select client accounts, providing creative direction, copy writing, and strategy for PNC Bank, E*Trade, and National Urban League.
• Won 37 Creative Excellence Awards since 2008.
• Lead strategy, design, and implementation for all creative campaigns for the agency, including websites, social media, and collateral.
• Served as lead copywriter for all projects.
• Developed strategic plans for branding, events and press outreach for clients including: Bombay Sapphire, Bacardi, Laurent-Perrier, Fairytale Brownies, and Pernod-Ricard USA.
• Wrote and developed advertising, press releases, events, collateral, and sales materials for all clients.
• Pitched television, print and online press, resulting in both national and local placements.
• Wrote and developed copy and strategy for clients including: The Rainforest Foundation, Unison, the Juvenile Justice Foundation and The Gansevoort Hotel.
• Worked with Clients, Creative and Strategy Directors to develop marketing and creative plans specific to each client’s needs. Ensured each project stayed on budget and on time.
• Wrote and distributed all press releases for the company and served as the primary press contact.
• Managed and maintained working scripts for live broadcasts and acted as liaison for producers, directors, bureaus and talent for the weekend edition of CBS Evening News.
• Pitched story ideas for each night’s broadcast, including extensive research for producers, bureaus and other shows in the CBS News family.
• Developed questions for guests and gathered sound bites from press briefings and events.