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cheryl morris
this city inspires
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Tweets
- Mobile Marketers: Supercharge Targeting with Facebook’s New Custom Audience Solution http://t.co/olrcCAC2fA #smm #facebookads #mobile
- Sensopia Raises $1.2 Million Series A For "Magical" Floor Plan Capturing Application, MagicPlan http://t.co/lohJrgUJtG via @techcrunch
- Aiming To Dominate Mobile Ad Attribution, HasOffers Raises $9.4M Round Led By Accel http://t.co/r1xMyijlge via @techcrunch
- RT @andrewrabon: @perasandell You need to tweet about more than Nanigans duuuuuuude. http://t.co/sHd9SS50Cg
- RT @laureni: .@Pinterest has partnered with several brands, including Target & Netflix, to import more information on pins - http://t.co/i4…
- GrubHub to Merge With Seamless as Food Orders Go Mobile http://t.co/RqLVz1XkAm via @BloombergNews
- It's Official: Yahoo Is Buying Tumblr For $1.1B, Vows To Keep It Independent http://t.co/HcPQqyd3vj via @techcrunch
- @mrchrisallen nor one that ends with, "I've already set up a meeting invite to make things easier" Hope all is well!
- RT @miketrap: Marketo Shares Pop More Than 50% In IPO - Forbes http://t.co/SmrIUfs0p2 | Enterprise Tech. Hot, hot, hot. @Actifio
- RT @laurlandry: 300 Programmable Umbrellas Set to Color the Cambridge Skyline Sunday Night http://t.co/CGQdMNoLW2 cc @MIT_CSAIL @Pilobolus …
- Prom meets digital ads -- love @marctgrabowski's op-ed on @adexchanger today, "I Like You, But Not In That Way" - http://t.co/mmTcheQQZZ
- @mvolpe You didn't know? @jenniewhite is the REAL Beyonce. Hope all is well!
- RT @JesseWaites: Sweet- @WarbyParker is opening a store in Boston this friday on Newbury Street - http://t.co/aeV6ql1mBf
- Tomorrow’s Predictive Lifetime Value Today - http://t.co/67Z1fICyGG #ltv #cac #roi @facebookads @danslagen
- RT @ThoughtCatalog: 15 Guaranteed Things That Will Happen To You In Your 20s http://t.co/1QjnbF0i62May 15, 13 from web Reply, Retweet, Favorite
- Dynamic Creative Increases #ROI of Facebook Exchange by 5X [#CaseStudy] - http://t.co/Bx3IJzQ7YR via @nanigans #fbx #facebookads
- RT @BostonTweet: Exactly one month after the bombings, total donations to The @OneFundBoston are today over $30 million. Donate via: http:/…
- RT @ForbesTech: You know you built a good robot bird when a real bird tries to eat it. http://t.co/KgFzZX4t5j
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- Summary
My career path has been driven by a fascination with industry-transforming technologies at the intersection of consumers and businesses, in roles spanning research, business intelligence, management consulting, customer development and most recently content strategy and marketing.
Immersed in the platform economics of payment form factors after researching mobile payments for the Federal Reserve Bank, I joined the top-tier management consultancy in the payments space, Market Platform Dynamics. Here I worked directly with the president and CEO on management consulting engagements from pricing to digital media strategy with both the world’s largest payments companies and fastest-growing payments startups. Assuming an in-house entrepreneur role, I spearheaded two digital media platforms from idea inception through launch: FinReg21.com (since retired, a knowledge-sharing platform for the reform of the financial services industry) and PYMNTS.com (a joint venture with Business Wire the Berkshire Hathaway Company, and which is now the largest news site for payments professionals).
With this experience, I dove into the Boston startup scene, bootstrapping and growing Streetwise Media into a venture-backed new media company (which has since been acquired by American City Business Journals). This included customer development and marketing for Pinyadda.com (a social news reader that semantically aggregates and personalizes news, now used internally at Streetwise) and content strategy, audience development, and business model development for Bosinnovation.com (their flagship news outlet). This experience led me into a more formal marketing role for Nanigans, developer of the leading Facebook advertising platform. I seeded, have developed and lead all marketing from branding to PR in this fast-growing ad tech startup that manages 9-figures of ad spend annually and has grown into an 80+ person company with offices in three cities.
Experience- Jan 2013 - PresentDirector of Marketing / Nanigans
- Jul 2011 - PresentMarketing Manager / Nanigans
- Dec 2009 - Jul 2011Community & Marketing / Streetwise Media (Bostinnvation, Pinyadda)
- Sept 2009 - Dec 2009Senior Consultant / Market Platform Dynamics
- Jun 2008 - Sept 2009Business Analyst / Market Platform Dynamics
- Sept 2007 - Apr 2008Emerging Payments Analyst / Federal Reserve Bank of Boston
- May 2007 - Aug 2007Research Intern / Federal Reserve Bank of Boston
- Feb 2007 - Aug 2007Research Assistant / Babson College
- May 2005 - Aug 2005Research Assistant, Margaret Chase Smith Policy Center / University of Maine
Education-
2004 - 2008Babson College
Additional Information-
Honors:Babson College, Summa Cum Laude Babson College, Honors Program Babson College, Center for Women's Leadership Scholar 2008 Shelby Cullom Davis Entrepreneurship Prize
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- Calvin Harris - Feel So Close
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Posts
- Mar 25, 13
When Nanigans announced support for unpublished page post ads last fall, the product was referred to as "dark page post ads" and delivery was limited to the right-hand side of Facebook. With Facebook recently unlocking delivery to the most...
- Mar 15, 13
General Motors (GM) made headlines last spring when it pulled its ad budget from Facebook days before the social network’s IPO, citing vague performance reasons. The auto giant is in advertising headlines once again this week as it undergoes an...
- Mar 05, 13
Nanigans Showcases Its ROI Based Advertising Platform and Unveils New Reporting Dashboard at the 2013 Montgomery Technology ConferenceMarch 5, 2013, Boston, Mass. (BUSINESS WIRE) – Nanigans, Inc., developer of the only ROI-based advertising...
- Feb 22, 13
Retail was Nanigans' largest and fastest growing sector in 2012, with companies licensing our Ad Engine leveraging a variety of Facebook ad products and achieving impressive results. This case study highlights a remarketing campaign...
- Nov 30, 12
Whether shoppers were on their tablets or smartphones, mobile emerged as one of the highest growth channels this past weekend. IBM reported that on average 16% of Black Friday online sales in the US came from mobile -- a number up 65% from the...
- Nov 29, 12
Top ecommerce companies on Facebook saw on average a 240% increase in traffic to their websites from Facebook on Cyber Monday as compared to prior Mondays. Multiple retailers like Dillards and Coldwater Creek saw over a 500% increase, and one...
