Director of Marketing at Nanigans
Internet | Greater Boston Area, US
My career path has been driven by a fascination with industry-transforming technologies at the intersection of consumers and businesses, in roles spanning research, business intelligence, management consulting, customer development and most recently content strategy and marketing.
Immersed in the platform economics of payment form factors after researching mobile payments for the Federal Reserve Bank, I joined the top-tier management consultancy in the payments space, Market Platform Dynamics. Here I worked directly with the president and CEO on management consulting engagements from pricing to digital media strategy with both the world’s largest payments companies and fastest-growing payments startups. Assuming an in-house entrepreneur role, I spearheaded two digital media platforms from idea inception through launch: FinReg21.com (since retired, a knowledge-sharing platform for the reform of the financial services industry) and PYMNTS.com (a joint venture with Business Wire the Berkshire Hathaway Company, and which is now the largest news site for payments professionals).
With this experience, I dove into the Boston startup scene, bootstrapping and growing Streetwise Media into a venture-backed new media company (which has since been acquired by American City Business Journals). This included customer development and marketing for Pinyadda.com (a social news reader that semantically aggregates and personalizes news, now used internally at Streetwise) and content strategy, audience development, and business model development for Bosinnovation.com (their flagship news outlet). This experience led me into a more formal marketing role for Nanigans, developer of the leading Facebook advertising platform. I seeded, have developed and lead all marketing from branding to PR in this fast-growing ad tech startup that manages 9-figures of ad spend annually and has grown into an 80+ person company with offices in three cities.