this city inspires
My career path has been driven by a fascination with industry-transforming technologies at the intersection of consumers and businesses, in roles spanning research, business intelligence, management consulting, customer development and most recently content strategy and marketing.
Immersed in the platform economics of payment form factors after researching mobile payments for the Federal Reserve Bank, I joined the top-tier management consultancy in the payments space, Market Platform Dynamics. Here I worked directly with the president and CEO on management consulting engagements from pricing to digital media strategy with both the world’s largest payments companies and fastest-growing payments startups. Assuming an in-house entrepreneur role, I spearheaded two digital media platforms from idea inception through launch: FinReg21.com (since retired, a knowledge-sharing platform for the reform of the financial services industry) and PYMNTS.com (a joint venture with Business Wire the Berkshire Hathaway Company, and which is now the largest news site for payments professionals).
With this experience, I dove into the Boston startup scene, bootstrapping and growing Streetwise Media into a venture-backed new media company (which has since been acquired by American City Business Journals). This included customer development and marketing for Pinyadda.com (a social news reader that semantically aggregates and personalizes news, now used internally at Streetwise) and content strategy, audience development, and business model development for Bosinnovation.com (their flagship news outlet). This experience led me into a more formal marketing role for Nanigans, developer of the leading Facebook advertising platform. I seeded, have developed and lead all marketing from branding to PR in this fast-growing ad tech startup that manages 9-figures of ad spend annually and has grown into an 80+ person company with offices in three cities.
When Nanigans announced support for unpublished page post ads last fall, the product was referred to as "dark page post ads" and delivery was limited to the right-hand side of Facebook. With Facebook recently unlocking delivery to the most...
General Motors (GM) made headlines last spring when it pulled its ad budget from Facebook days before the social network’s IPO, citing vague performance reasons. The auto giant is in advertising headlines once again this week as it undergoes an...
Nanigans Showcases Its ROI Based Advertising Platform and Unveils New Reporting Dashboard at the 2013 Montgomery Technology ConferenceMarch 5, 2013, Boston, Mass. (BUSINESS WIRE) – Nanigans, Inc., developer of the only ROI-based advertising...
Retail was Nanigans' largest and fastest growing sector in 2012, with companies licensing our Ad Engine leveraging a variety of Facebook ad products and achieving impressive results. This case study highlights a remarketing campaign...
Whether shoppers were on their tablets or smartphones, mobile emerged as one of the highest growth channels this past weekend. IBM reported that on average 16% of Black Friday online sales in the US came from mobile -- a number up 65% from the...
Top ecommerce companies on Facebook saw on average a 240% increase in traffic to their websites from Facebook on Cyber Monday as compared to prior Mondays. Multiple retailers like Dillards and Coldwater Creek saw over a 500% increase, and one...