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Tweets
- "Don't put tongue in my hollandaise" - @anjaligrace #DinnerChatat9amMay 22, 13 from web Reply, Retweet, Favorite
- I 💛 you New York. @ Ink48 Hotel http://t.co/919F7peTrH
- go home and study @anjaligrace XOXO
- RT @AnnTaylor: Celebrate Kate's Capsule collection w/ us - tag @anntaylor in your bright white instagrams w/ #ATWhiteParty + you could win …May 20, 13 from web Reply, Retweet, Favorite
- RT @kelseysreply: Hey y'all! Follow @pipandbob on twitter + @picnicinthepark on Instagram today to see what @ChelseaBeasley and I are up to…
- RT @PIPandBOB: We're here at the Ye Olde Villagers Festival- stop by and see us! http://t.co/XwUmBYQEAO
- "I hate street fairs" -ahalbert http://t.co/ViMgFbHpCh
- wine on the water @ East River State Park http://t.co/sKkvUDpMCd
- best breakfast: Strawberry-Blackberry-Green Grape-Hemp Seed salad http://t.co/oo9SKF0R2U
- NTC event with ilovepickles5 ahalbart @willarrufat #trainfree @ Midtown Loft & Terrace http://t.co/4gm3hK8aJj
- "this is the perfect top for when I go yachting." - @anjaligraceMay 16, 13 from web Reply, Retweet, Favorite
- We got a couch! lc518 @bristonsullivan paulinalevine http://t.co/7SGJpA5rnI
- @clairedwillett also did u get my text? not sure if I have the right number
- no grew up in MA but my family lives there now! @clairedwillett @samifeld
- New iMac and a couch at the office in one week. #bestweekever
- RT @AnnTaylor: Want to be the first to shop Kate's Exclusive collection? Download @Layar on your smartphone & scan the image of Kate in you…May 14, 13 from web Reply, Retweet, Favorite
- Manx #businessidea
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Info
- Summary
Social Media Marketer with a focus on community development, brand identity, and client acquisition. Develops and implements creative strategy across paid, earned, and owned media to drive brand and business results.
Specialties: Comprehensive knowledge and understanding of social channels, including emerging platforms.
Extensive blogger relations, particularly Fashion, Lifestyle, Beauty and Cooking
Advanced Facebook Strategy experience
Community Management + Copywriting
Graphic DesignExperience- Oct 2011 - PresentSocial Media Coordinator / ANN INC.
-Established and implemented social media strategy across owned channels and earned and paid media
-Implemented a content distribution strategy that generated $1.5 million in revenue, a 400% increase from the previous year
-Tracked success of social content using analytics platforms such as Omniture
-Liaised with the Marketing, Public Relations, and E-Commerce cross functional teams to bring the brand to life and drive traffic and sales in-store and online
-Led collaborations with fashion bloggers and strategic partners for innovative social campaigns to spread word-of-mouth about the “New Ann” and bring younger clients in-store
-Crafted social copy for Facebook, Twitter, and the blog
-Created digital creative assets for social channels using Adobe Photoshop
-Launched Pinterest, Pose, Snapette and Google+ channels and implemented innovative contests and campaigns that garnered positive press - May 2011 - Oct 2011Fashion and Beauty / Attention USA
-Assisted Beauty and Fashion teams in a client-facing capacity including Banana Republic, Nicole Miller, Dr. Jart, and Diane von Furstenberg
-Crafted product pitches and social copy to align with brand marketing initiatives and client goals
-Conducted digital engagement in the beauty, fashion, parenting, and pop culture spaces
-Brainstormed strategic campaigns using established and emerging technologies
-Compiled trend slides for inclusion in client presentations - Feb 2011 - May 2011Assistant to the Art Director / Clinique
-Worked with a budget to select and style props for print advertisements
-Researched photographers and illustrators
-Assisted in styling and production on photo and web video shoots - Nov 2009 - Apr 2011Social Media Strategist / DeucesCracked
-Managed social media for start-up poker instruction website and Internet forum for the discussion of poker strategy
-Lead in-house social media marketing and community management
-Crafted social copy for Facebook and Twitter to reflect brand voice
-Consulted on best practices for Facebook and Twitter - Jan 2009 - May 2009Photo Production Intern / Vanity Fair Magazine
-Conducted photo research for upcoming stories in the Condé Nast archives and stock photo sites
-Assisted production team and photographer with lighting and styling on photo shoots - May 2008 - Aug 2008Studio Intern / James Nachtwey Studio
-Assist on production of TED Project
-Liased with studio managers and editors on project production and administrative duties - Jul 2007 - May 2008Assistant to the Director / 401 Projects
-Non-profit photo gallery and exhibition space owned by commercial photographer Mark Seliger
-Event planning and production for private openings
-Worked directly with high profile artists, celebrities, and large charity organizations
-Assisted in exhibition curation and set-up
Education-
2006 - 2009New York University 2009Bachelor of Arts in Individualized; Media, Photography, and Political Theory
Additional Information-
Websites:
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Interests:Social Media, Fashion, Event Planning, Food + Cooking, Photography, Music, Public Relations, Design, Start-Ups and Entrepreneurship
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- Chelsea is a Freelance Social Media Strategist, Food + Fashion Blogger, and Photographer living + working in New York City. Converse with her here, here, or here!
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