I love helping people get healthy. I am also a 10 year web consultant by trade and a servant on the potter's wheel, wanting to change the world.
A multidisciplinary designer seeking challenging opportunities to apply user-centered design methodologies with an overall focus on improving user experience in aspects of product, software and systems development.
"My job is to make sure that from beginning to end, every possible touchpoint they have with a business (website, software application, brochure, etc), a customer experiences something pleasantly memorable. A good 'user experience' equates to a happy customer, and that's very good for business."
~ Cesar Abueg
//SKILL SET
User Experience and Usability Best Practices, Human Centered Performance Design, User Research, User Stories, Competitive Analysis, Creative Briefs, Site Maps, Wireframes, Prototyping, Usability Testing, A/B Testing, Heat Maps, Interaction Design, Information Architecture, Animation, Photography, Videography, Video Editing, Illustrations, Motion Graphics, Agile/SCRUM/Lean UX
//PROFESSIONAL PROFILE
• Passionate for user-centered design and positive customer experience.
• Entrepreneurial spirit with the big picture in mind.
• Effective communicator and educator who loves to tell stories.
• Problem-solver with a tenacious appetite for new innovations.
• Jack of all trades, avid learner and technology enthusiast.
• Intuitive designer who loves to create beautiful and functional products.
• Organized self-starter with the ability to lead and be part of a collaborative team.
• Networker, connector, public speaker and brand advocate of social-good companies.
//TOOLS
Mindmeister, Mockflow, Axure, Fireworks, Photoshop, Dreamweaver, Flash, Premiere Pro, Firebug, Raven Tools, Basecamp, Microsoft Office, Google Analytics, Commercial-grade and Open-Source CMS’s, PC/Mac, Hootsuite
//SPECIALTIES
User Experience Design, User Interfaces, Branding, Creative Direction, Graphic Design, Web Design, SEO, Internet Marketing, Social Media Marketing, Lead Generation, Content Strategy, Responsive Web Design, Concept to Launch, Project Management
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• Improving "User Experience" for an open-source commercial grade, and enterprise-level application in the "Business Intelligence" market. (Usability Testing, Prototyping, Mockups, User Interfaces, etc.)
• Strategically implemented appropriate user-centered design methodologies that proliferated stakeholder goals and expectations thus improving user experiences and businesses bottom-line.
• Operated and managed a six-figure revenue web agency with a diverse virtual team of offshore providers and in-house talent.
• Developed multiple enterprise-grade web applications for small businesses and government entities practicing agile methodologies and utilizing scalable programming frameworks.
• Practiced and implemented best practices for multiple e-commerce driven online properties by integrating social commerce components and loyalty building campaigns.
• Developed web sites that demanded mobile-friendliness by the use of adaptive screen technologies adhering to non-standard mobile, tablet and TV screen resolutions.
• Implemented various levels of open-source and commercial-grade CMS’s for content maintenance while customizing backend programming to fit goals and objectives.
• Shot, directed and collaborated on a few multimedia projects for video commercial productions utilizing the benefits and power of story.