Handmade enthusiast, maker and
Communications Director of Hello Craft
Contact me at magandadesign[at]gmail[dot]com
Specialties: DoubleClick for Publishers (DFP) • DoubleClick for Advertisers (DFA) • AdTech Helios IQ • AdMarvel • Google Analytics • Omniture
- Assisted in deployment of DoubleClick for Publishers (DFP) as lead trafficker for first broadcast site to migrate to the new ad server
- Oversaw daily management of digital ad campaigns including campaign trafficking, targeting, pacing and optimization using DoubleClick for Publishers (DFP), AdTech Helios IQ, AdMarvel and Yahoo! APT
- Created and enforced workflow process for sales staff of Washington City Paper, Chicago Reader, Creative Loafing Atlanta, Creative Loafing Charlotte, Creative Loafing Sarasota and Creative Loafing Tampa to ensure accurate and timely execution of campaigns using DoubleClick for Advertisers (DFA)
- Revamped weekly campaign progress reports by implementing an automated reporting system streamlining client communication efforts along with increasing campaign profitability
- Managed, scheduled and trafficked media placements for both online and print advertising schedule for Washington City Paper sales and marketing team using DoubleClick for Publishers (DFP)
- Oversaw creation of marketing materials from planning stages to final product including print and online advertisements, event signage, and newspaper streetbox signs in greater Washington DC area
- Promoted to position of Senior Publicist after 20 months
- Managed deadline-driven publicity campaigns for approximately 60 independent artist clients
- Media secured in publications such as SPIN, Fader Magazine, Alternative Press and Boston Globe
- Responsible for editing, writing and reporting stories as assigned using Associated Press Style for a circulation of approximately 12,500
- Bylined column on philanthropic business initiatives and created profile on business leaders weekly
- Wrote a total of 28 articles for entertainment, dining and news sections according to Associated Press Style for a circulation of approximately 70,000
- Designed page layouts weekly using QuarkXPress
- Hired as a research assistant after 6 month internship
- Responsible for researching, writing and editing online content for music industry website
It has been precisely a week since I attended the funeral of my friend Becca Rosenthal. Eight days since a last-minute road trip that lasted 17 hours was taken so D.J. and I could say goodbye. Eleven days since I learned about Becca's death, leaving me feeling like someone has sucker punched me. I'm not going to lie. Over this week I've felt like I can't breathe. I can't get enough air to fill my lungs. I am not OK with this.
I was lucky enough to sit next to Becca at work for about two years. We were both lucky enough to have jobs where it was acceptable to obsess about music all day long. We were unlucky in often having to create ways to fake passion for a good deal of music we didn't believe in because that was our job at the time.
Before I met Becca I was so angry with her by no fault of her own. I remember my boss asking me to invite her in for an interview for an open position as a tour publicist. He told me of her impressive background. Her ongoing work with Amanda Palmer, and her work on the True Colors Tour with Cyndi Lauper was amazing. I remember carefully choosing my words. I knew we needed someone with her talent.
After proofreading the email I hit send. I immediately got an undeliverable message. A bounceback! How dare this happen after I spend time planning exactly what to say. I spent about five minutes thinking she was made up because how could a person with this much experience and so young really exist. About 10 minutes later I realized it was my mistake as I didn't spell the 'artificially' in her email correct. After the email successfully went through I silently vowed to be angry with this Becca Rosenthal person.
My anger quickly subsided.
We quickly grew into this little, at times inseparable, unit of the publicity department. One that had a language I'm pretty sure no one else could decipher. I still forward D.J. some of our old emails and have to explain who or what was in the conversation.
Here's an example of us discussing Metric, apparently before they really utilized Twitter:
I recently moved just across the D.C. border to the arts district of Hyattsville, Maryland. The new place is huge -- two bedrooms and more than enough space for all my clothes, typewriters, yarn and crafting supplies.
The one downside is that the walls are renters white and there's no option to paint. So I've been thinking of ways to brighten this place up so the walls aren't so bare.
So yesterday while unwinding from a busy week I decided to drink some champagne (don't judge!) and sew some garland from children's books my friend (who is a teacher in D.C.) donated to me. I used the 1-inch hole punch that I usually use with my button maker.
I'm loving the instant color it brings to a lonely closet door in one of the hallways.
I was lucky enough to score two whole binders of Golden Hands periodicals (for $2.50 each)! They are definitely an inspiration to flip through plus the projects go in-depth on explaining technique of various crafts. Some of the projects are a little too out there for me, but I'm keeping them all nonetheless.
Today I went to meet my old college roommate for brunch in Adams Morgan. From my underground lair I assumed it was a chilly fall day. But no, it was warm and wonderful. Thus the reason why I went to visit my friend Daisy after eating to find a suitable outfit to wear. I scooped up this gorgeous Betsey Johnson dress. Yes those are deer in the pattern. I love this dress. Also I apologize for somewhat crappy cell phone picture we took of it.
I started my new job so I moved to a new desk at work. Before I was in a really large room without any private space. Now that I have a little cubicle I feel more apt to try and make the space my own.
Thus I've been stalking Ebay and Etsy for the perfect desk lamp for the past week. And I've finally found one. I can't wait until it arrives in the mail:
If I shelled out a bunch of money this fall for new clothes I would gladly choose solely from the Dear Creatures fall lookbook. And since I am getting a sweet raise due to my new job I think this will surely happen.
I've been working on an open lace pattern this weekend. Beautiful emerald merino wool gifted to me from a co-worker. She purchased it at the newly opened Looped Yarn Works.
With my upcoming trip to Portland for the Summit of Awesome I'm taking a little break from here. I'll be with Hello Craft helping produce this amazing event as well as speaking on two panels and leading one workshop. I also plan on buying plenty of skeins of yarn and other amazing handcraft goodies at the Show of Awesome. I must remember to take plenty of pictures. This is my first trip to the West Coast and I'm super excited for this trip.
Before I go to straighten out last minute details before we leave next Monday, I want to share two very important pieces of information with one picture:
There’s been a serious lack of biscuits in my life lately. @brookehatfield would be alarmed and bake me so many if she still lived in DC.
Excited to dig into this book “Making Patterns from Finished Clothes” from tonight’s thrift store stop #thrifting #sewing
Nothing better to chase away Monday blues than with a dress covered in tigers. 18 tigers to be exact. From my most recent #thrifting excursion
Pics of my sister @ember_e and I in varying degrees of weirdness brought on by too many hours spent in a hospital today.
Did I ever tell you about the time my parents made me do beauty pageants? My mom still has trophies on display.
One of my favorite thrift stores switched their store all up. They also made a terrifying pile of naked Barbie dolls. #thrifting
Award from work. Maybe I’ll give it to my mom and she can hang it on the wall next to my honor roll certificates.
A little morning #knitting before work. This is actually the beginning of a sleeve for the handmade portion of my wedding day outfit!
Little knit booties all ready to be gifted to two good friends and soon-to-be parents #knitting