User experience and Web Geek
Web product and project manager with experience in web strategy, web design and development, information architecture and user experience testing, database design, application development, front-end web-application development, and web analytics reporting.
Studying information architecture, usability, and human-computer interaction (HCI). Expected graduation date is May 2013.
- Serving as TA in the IT lab (August 2011 to May 2013). Teaching short courses on specific technologies (XML, web design and development) and helping graduate students with technology.
- Spring 2013 TA for graduate course on Mobile Interface Design (INF 385T) under Dr. Jacek Gwizdka
- Spring 2013 TA for undergraduate course on Human-Centered Design (INF 350T) under Ji Hyun Park
Web product manager focused on user engagement, community, and e-commerce.
• Gathering requirements, conducting ROI analysis, and writing product requirements documentation to guide design and development deliverables
• Managing functionality and user experience of community site (Thwack.com) based on Telligent Community Server
• Managing e-commerce (NetSuite) web integration, content and user experience
• Conducted in-person and remote usability testing
• Conducting A/B tests to optimize web conversion, generate leads, and drive revenue
• Managing company blogs, ratings and reviews, and other social media and social commerce integration points across all company web properties
• Monitoring performance on a daily basis to inform website optimizations
Product management and strategy for website design and content management system implementations, including researching client industry, business needs, competitors and site audience, then creating system requirements based on analysis
• Lead product management through discovery and system definition process by researching client business needs, competitors and site audience
• Manage day-to-day activities of creative, technical and media specialists on concurrent projects across multiple clients and industries involving web design, development, maintenance, system implementation and media campaign support
• Lead Web analytics setup and implementation within the company including conducting multivariate and split testing using Google Analytics and Omniture
• Recommend website optimizations based on Web analytics reporting and client business objectives
• Contribute technical input and expertise to search engine optimization projects, social media strategy, and other online campaigns
• Design mobile site architecture and organize mobile content and functionality based on mobile best practices
• Design site information architecture and user interface wireframe mockups to inform design and development processes, as well as for use in user testing
• Conduct user experience testing and compile data to inform site interface and navigation
• Pitch company’s interactive and technological capabilities and make specific custom recommendations for each potential client
• Conduct quality assurance testing and manage user acceptance testing process to ensure that products perform according to specifications and exceed client expectations
• Manage intern and facilitate training each semester
Manage interactive projects and provide web strategy for the following accounts:
BP, Toshiba, Floor King, State Bar of Texas, Abbott Spine, AVEVA, Alamo City Golf Trail
Assist with strategy and manage projects on the following accounts:
Comerica Bank, Wilshire Homes
• Understand client business needs to create innovative technical marketing solutions for clients
• Interface with clients and cross-disciplinary internal teams to manage web projects on a day-to-day basis
• Conduct research into client products and businesses to generate productive web strategies that serve to help clients exceed business goals
• Provide consulting and recommendations in areas of online product strategy, product management, user experience and information architecture
• Create technical requirements documentation to develop long-term product management strategy
• Manage web development process and analytics implementations. Contribute to reporting by generating strategic recommendations based on web analytics metrics
• Completed course on Building Effective Business Requirements through University of Texas Professional Development Center (IIBA endorsed)
• Developed a multi-tiered enterprise-level internationalized web application in multiple languages using Java with Struts Internationalization practicing an Agile development methodology (Scrum)
• Gained knowledge in front-end web design and development using XHTML, CSS, and JavaScript
• Participated in weekly client status calls
TA for MIS 374 - Business System Development.
Graded assignments, assisted professor and students with real-world client-facing IT consulting projects.
• Performed one month application managment audits on site in Italy and Korea
• Specifically focused on data integrity scope area:
input and editing controls, output and classification controls, and data transmission integrity
• Assembled a quarterly application management statistics package for the entire internal audit organization and presented it to senior management
Assisted lower division MIS students with their .NET programming assignments, graded programs and helped the professor and teaching assistants.
Customer service and sales of Apple hardware, software, and accessories.
• Member of the sales team who won “Best Sales to Forecast” ahead of all stores in the company, Q3 2004
• Ranked among top 250 individual retail performers for sales metrics in Q4 2004
• Motivated sales team to double sales of ProCare service as ProCare sales leader
• Maintained store visuals, windows and displays, in-store marketing materials and merchandise
• Trained new hires on company policy and store operations
• Taught customer seminars on Mac OS X system and software