Can Köklü
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The greatest pleasure in life is doing what people say you cannot do.
Walter Bagehot
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- May 03, 12
In Q1 2012, when asked how they viewed online video ads vs. TV ads, 62% told DIGIDAY and Adap.TV they viewed online video as a direct complement to TV, while only 10% said it was a replacement for TV. The number of people who viewed online video as a direct complement to TV was up 6 percentage points from 2011—perhaps indicating that more marketers are becoming comfortable with online video as part of the paid marketing mix.
via: eMarketer
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- Apr 09, 12
American Idol is giving viewers a way to interact with the show as they are watching via a new partnership with Shazam.
Fans of the show will be use the Shazam application during the show to access a song list with links so viewers can purchase the music for all the performers. Other American Idol content available via the app includes links to the Twitter feeds of people working on the show and other fans, links to official social media channels as well as videos and photos from the show.
via: Mobile Marketer
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- Mar 06, 12
Transcendenz is a system integrated into an object, a pair of glasses. But it’s not the glasses which matter, it’s what’s happening when you’re wearing them. While using Transcendenz, the perception of the world around us is transformed. This transformation aims to reveal an invisible philosophy, hidden behind the everyday world.
via PSFK
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- Mar 06, 12
Humor establishes rapport – Almost all people love to laugh. Non-offensive jokes can easily establish likeability and trust. A joke related to a difficult situation can disarm a prospect or client when delivering “tough medicine.” Relationships are often built on experiences of shared humor. People do business with people they like, and if they smile and laugh every time you are near they associate you with happiness. Combined with knowledge, humor enhances expertise, demonstrating confidence and strength.
Humor triggers memorability – Many strive to create “AHA! moments” in customer’s minds. This occurs when one is thinking one way and you turn their head to think another. Those are the very mechanics of a joke punch-line. In our example I suggest a Midwestern state and quickly turn it to a statement of finances. The unexpected wordplay registers in the brain as humor, which triggers endorphins that encode for memory. This is why a childhood joke exists in our repertoire decades after introduction.
Humor creates alignment – A joke is based upon shared experience. Humor works well when there is communal understanding of the issues at hand. By identifying a common problem and creating a punch-line around it, insiders will adopt the punch-line as a trigger representing the issue. So when no one remembers to turn off the lights when leaving, a giant light switch painted on the wall makes people laugh and remember their responsibility without embarrassment.
- Feb 28, 12
Kevin Allocca is YouTube’s trends manager, and he has deep thoughts about silly web video. In this talk from TEDYouth, he shares the 4 reasons a video goes viral.
Related articles
- Pinterest for Video? Chill Completes its Latest Makeover (mashable.com)
- The Cutest, ‘Deadliest’ Fight in All of History [VIDEO] (mashable.com)
- YouTube’s 4 Examples of Great Political Videos (mashable.com)
- Feb 27, 12
Zoomsphere sisteminin bilgilerine göre Linkedin’de en fazla kişi tarafından takip edilen şirket Turkcell.
Takipçi sayılarına göre en fazla takip edilen 10 şirket ise aşağıda. (Firma adlarına tıklayarak siz de bu şirketleri takip etmeye başlayabilirsiniz)
- Turkcell: 9,039
- Turkish Airlines: 6,220
- Mynet: 5,756
- Turk Telekom: 4,385
- Avea: 4,351
- Garanti Bank: 4,350
- Akbank: 3,274
- Istanbul Technical University: 3,271
- TUBITAK: 2,854
- Law Firm?? : 2,842 <<– Listede bunun gibi bir item olması, Linkedin’in şirketler için hala büyük bir fırsat olarak beklediğini kanıtlıyor.
Bu arada, eğer eski veya yeni bir Garanti Bankası veya Akbank çalışanıysanız, aşağıdaki gruplara katılmayı unutmayın:
- Feb 25, 12
Here’s why:
RIP Facebook – Social Business is Here [Infographic] | The Outside View Blog
http://theoutsideviewblog.com/2012/02/25/rip-facebook-social-business-is-here-infographic/
- Feb 24, 12
The best presentation I’ve seen on this topic in a long time…
Related articles
- Chase Invests in Mobile Payments Provider GoPago (paymentsnews.com)
- Mobile Payments – See the Trees Through the Forest (mmaglobal.com)
- Mobile Payments to Deliver ‘BOKU’ Bucks with MasterCard Prepaid and PayPass (mobilemarketingwatch.com)
- Making Sense of Mobile Payments (mobilemarketingmagazine.co.uk)
- Feb 22, 12
The analyst firm of Ovum, part of the Informa Group, has estimated that operators lost $13.9 billion in SMS revenue in 2011, as a result of their customers using services like Twitter and Facebook to message each other instead of the carriers’ own text messaging services. A separate report from mobile analytics firm Bytemobile has also charted huge growth in the use of social media on mobile — with operators getting virtually no benefit as a result.
via Alert: Social Media Is Eating Into Carrier Revenues, And It’s Only Getting Worse | TechCrunch.
Related articles
- Why Africa has NFC-free mobile payments today, and we’re still waiting(digitaltrends.com)
- Infographic: The Rise of Business SMS(mobilemarketingwatch.com)
- World’s first nanoSIM card to be shown off in Paris next week, 30% smaller than a microSIM(intomobile.com)
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Wall
- The Game Mechanics of Customer Loyalty
- Millennial: Tablets Now Account For 20% Of Mobile Ad Impressions
- Google’s secret weapon for social: your photos — Tech News and Analysis
- Social Networking Ends Games 40 Month Mobile Reign
- Tablet shipments grew 124 percent in Q1 2012, says NPD DisplaySearch
- Facebook App Center to offer 'Send to Mobile' installs for iOS and Android
- Top four global tech brands now worth almost $500B
- About.me Releases Public API, SDK At Disrupt, Now Integrates With Reputation, Smarterer, Forkly, Kred And Showyou -
- Facebook Beefs Up Its Mobile Arsenal With Karma, a Social Gifting App
- #Mobile #Marketing by the Numbers [#INFOGRAPHIC]
- Google Chrome Leapfrogs Internet Explorer as the Web's Top Browser
- Google Chrome Leapfrogs Internet Explorer as the Web's Top Browser
- Google Chrome Leapfrogs Internet Explorer as the Web's Top Browser
- RIM, Motorola told Apple they could find a nano-SIM compromise: here it is | The Verge
- PayPal handles 60% of web transactions, leaves Google in the dust | VentureBeat
- Tablets Outstripping Smartphones for Data Usage |
- Spotting The Next Facebook: Why Emotions Are Big Business | TechCrunch
- Google Knowledge Graph Brings Smarter Semantic Results to Your Google Searches
- SMARTPHONE SALES: It's Now Apple And Samsung's Game To Lose--Everyone Else Is Toast - Business Insider
- 20 reasons why users uninstall your application - Countly Blog
- Can Anything Take Down the Facebook Juggernaut? | Epicenter | Wired.com
- DATA: Google Totally Blows Away Facebook On Ad Performance - Business Insider
- 2.6 million join Free Mobile’s French revolution — European technology news
- Co-Buying: The Infographic | Social Commerce Today
- Groupon goes back to basics with interactive mobile initiative - Mobile Commerce Daily - Advertising
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Info
- Content Services Snr. Associate Manager at Vodafone TürkiyeInternet | Istanbul, Turkey, TRSummaryInternet, electronic devices, new technologies… I eat drink, breathe and live these. I was educated as an engineer, but never practiced it professionally. I started working as a management trainee at Garanti Bank’s Alternative Delivery Channels Department and continued my career path at the same department at Akbank; at both jobs, my technical background and analytical mindset helped my employers in bridging the gap between the business and technology departments as business and marketing systems become more complex and technical every day.
In 2011, I left the banking world to work at faster moving startups that focus on location based mobile products; first at 4play where I drafted the company’s business plan, and then at Mekanist, where I currently manage the marketing activities.
I led, coordinated and took part in projects in every conceivable field of digital marketing; including web design, content management systems, web analytics, search engine marketing, search engine optimization, social media campaigns and mobile application development. Throughout these endeavors, I kept a strong belief in analytics data and developed a keen understanding of usability both for mobile and web based applications.
Thanks to my education I have a very international background. I studied in Mexico for one year at the age of 14 via the Rotary Youth Exchange Program, attended an international high school, finished university in Canada and topped it all up with an Executive MBA degree from Boğaziçi University in Istanbul. I am bilingual in English and Turkish and moderately fluent in French and Spanish.
I am driven with the desire to learn about and implement new technologies. I enjoy creating elegant solutions and systems that align with business needs.Specialties: Social Media, Social CRM, Web Analytics, Omniture SiteCatalyst, Search Engine Marketing, Google Adwords, Content Management Systems, Interwoven, Drupal, Wordpress, Search Engine Optimization, Portal Management, Online Campaign Management, E-Mail Marketing, Mobile MarketingExperience- May 2012 - PresentContent Services Snr. Associate Manager / Vodafone Türkiye
- Jan 2012 - May 2012Marketing Manager / Mekanist.net
- Oct 2011 - Jan 2012Business Development Manager / 4play Digital Workshop- Drafted 4play’s business plan to be presented for potential investment opportunities. - Refocused the company’s efforts by centralizing product development efforts around gamified systems.
- Jun 2010 - Sept 2011ADC Marketing Technologies Manager / Akbank- Led the initial deployment of and developed the strategy for Akbank and its subsidiary brands’ social media presence; earning the award “Best in Social Media in Europe” by Global Finance Magazine in 2011. - Coordinated social media campaigns to increase the interaction rates and follower counts; making Akbank the second most followed financial institution in the world with more than 500.000 fans. - Launched the company’s first viral video campaign, resulting in more than 300.000 views. - Acted as an internal consultant during the development of the new online banking site. - Assisted in the development of mobile marketing applications for iPhone, iPad and Android devices; making Akbankthe first bank in Turkey to launch an iPad application. - Piloted the use of new marketing technologies such as location based applications, Turkcell’s PressTone and mobile click-to-call systems.
- Dec 2007 - May 2010Interactive Communications and Design A.V.P. / Garanti Bank- Entered through the management trainee program, learning how the different departments in a bank work. - Initiated and managed Search Engine Marketing and Search Engine Optimization efforts, making Garanti one of the first banks in Turkey to use Google AdWords. As of my departure, SEM constituted more than 25% of the online marketing budget. - Executed and coordinated wide range of online marketing activities, including the development of new portals, websites, mailings and campaigns. - Led the business section during the implementation of cutting edge web analytics system, Omniture SiteCatalyst, allowing Garanti to measure traffic sources and associate these with online and offline activities - Managed the web analytics system to measure, analyze and report user activities on public and secure banking websites. - In charge of the business division during the implementation of Interwoven Content Management System. - Ensured Garanti’s presence on social media sites first by tracking brand name and then by actively starting and managing campaigns through sites such as FriendFeed, Twitter and Facebook.
- Sept 2005 - Nov 2006Interface & Content Mgmt. AVP / Garanti Bank- Coordinating online marketing activities such as banners, mailings with the IT department and the creative agency. - Management of projects involving development of new portals, websites and online campaigns. - Working on search engine marketing (SEM) using AdWords and search engine optimization (SEO) efforts.
Education-
2008 - 2009Boğaziçi ÜniversitesiEMBA
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2001 - 2005Carleton UniversityB.Eng. in Communications
Activities: Model United Nations, Turkish Students' Association -
1997 - 2001BUPSIB
Additional Information-
Websites:
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Interests:Amateur photographer Amateur sailor 2 Star CMAS Diver Completed military service
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Tweets
- Groupon is testing a payments offering to compete with Square and PayPal http://t.co/8MefDL7k
- Facebook quietly rolling out Starred Friends to help manage close friends list | The Verge http://t.co/6jXN0Njm
- The Game Mechanics of Customer Loyalty http://t.co/BnuX087G
- Millennial: Tablets Now Account For 20% Of Mobile Ad Impressions http://t.co/TTs3GCz2
- Internet sitelerine "yazdır" butonuna ilave olarak "yardır" butonu istiyorum..
- Google’s secret weapon for social: your photos — Tech News and Analysis http://t.co/lCTs8RuL
- Why the Leap Is the Best Gesture-Control System We've Ever Tested | Gadget Lab | http://t.co/rXNNtHUy http://t.co/AjdaSBf4
- Facebook shareholders sue company and its bankers over fishy IPO | VentureBeat http://t.co/YHtbKGc4
- Social Networking Ends Games 40 Month Mobile Reign http://t.co/8v5mjeRA
- Syntact gesture-based interface lets musicians feel sound in the air http://t.co/eAow13cB
- Tablet shipments grew 124 percent in Q1 2012, says NPD DisplaySearch http://t.co/54aGw253
- Facebook App Center to offer 'Send to Mobile' installs for iOS and Android http://t.co/pZy4hpSO
- Top four global tech brands now worth almost $500B http://t.co/YsX4BqYQ
- About.me Releases Public API, SDK At Disrupt, Now Integrates With Reputation, Smarterer, Forkly, Kred And Showyou - http://can.…
- Tour the Pyramids Online : Discovery News http://t.co/CecZ1byI
- In Defense of Polymaths - Kyle Wiens - Harvard Business Review http://t.co/l0Hkef6I
- Facebook Beefs Up Its Mobile Arsenal With Karma, a Social Gifting App http://t.co/8xfK1jjt
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