Manages all interactive and social media projects within the agency. Daily responsibilities include strategic planning, community management and digital copywriting for global clients including Nikon and Krispy Kreme. Responsible for developing partnerships, identifying strong content contributors by establishing blogger networks and sourcing exclusive digital content incorporating videos, competitions and developing a strong brand presence on new platforms such as Google+, Pinterest and Instagram.
Manager of Nikon Australia’s social media channels, online community My Nikon Life and lifestyle blog Nikon Scene, which includes launching new products and developing content for partners: MasterChef Australia, Mercedes Benz Fashion Week Australia, Surfing Australia, Tropfest and top bloggers and photographers.
Streamlined social media across three channels for major clients, which reduced head hours by 75%, assisted with research and set foundation for pitch work to win clients such as NSW Food Authority (which led to the development of two, awarding-winning mobile apps).
Specialised experience in adapting global content to fit Australian audience and using data-driven research and analytics to track engagement and results.