Brianne Kimmel
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- Social Brand Manager at HotelClub (an Orbitz Worldwide company)Marketing and Advertising | Sydney Area, Australia, AUSummary
Creative professional with global experience in strategic planning and community management.
Passionate about building online communities and creating compelling brand stories.
Experience- Mar 2013 - PresentSocial Brand Manager / HotelClub (an Orbitz Worldwide company)
- Aug 2011 - PresentAccount Executive / Community Manager / Apparent
Manages all interactive and social media projects within the agency. Daily responsibilities include strategic planning, community management and digital copywriting for global clients including Nikon and Krispy Kreme. Responsible for developing partnerships, identifying strong content contributors by establishing blogger networks and sourcing exclusive digital content incorporating videos, competitions and developing a strong brand presence on new platforms such as Google+, Pinterest and Instagram.
Manager of Nikon Australia’s social media channels, online community My Nikon Life and lifestyle blog Nikon Scene, which includes launching new products and developing content for partners: MasterChef Australia, Mercedes Benz Fashion Week Australia, Surfing Australia, Tropfest and top bloggers and photographers.
Streamlined social media across three channels for major clients, which reduced head hours by 75%, assisted with research and set foundation for pitch work to win clients such as NSW Food Authority (which led to the development of two, awarding-winning mobile apps).
Specialised experience in adapting global content to fit Australian audience and using data-driven research and analytics to track engagement and results.
- Dec 2010 - Jul 2011Branding & Marketing / SalonCentric - A Division of L'Oreal USA
Worked with luxury brands such as L'Oreal, Matrix, OPI, Redken, Sexy Hair and other beauty companies to ensure individual salons are on-brand and provide clients with quality products and services. Utilised social media and QR codes to educate salon owners and stylists of new hair techniques and industry-related trends. Created presentations and promotions to increase overall sales at salons and provide entrepreneurs with marketing materials to further business objectives.
- Jan 2011 - May 2011College of Communication and Information Marketing Assistant / Kent State University
Increased blog traffic by 35% using self-produced videos and relevant articles for advertising, PR and design students. Created digital marketing communications plans to increase enrolment and retention through national speakers, positioned KSU as a leader in social media and interactive education through professional conferences and events. Established strong network of contributors from university fashion bloggers to filmmakers and designers.
- Aug 2010 - Dec 2010Weekend Programming Coordinator / Main Place Youth Teen Challenge
Mentored teens at full-time substance abuse rehabilitation facility by empowering girls to solve global issues such as fighting sex trafficking and poverty. Created urban partnerships and outreach events to expose teens to needs in nearby communities. Established lasting fundraising efforts from local boutiques and restaurants to provide needed resources to Main Place Youth.
- Nov 2009 - Aug 2010Admissions Assistant / Kent State University
Student Blogger, Campus Tour Guide, and Telecounselor, provided resources and personal experience to increase enrollment and retain current students at Kent State University.
- Nov 2009 - May 2010Parade Coordinator & Event Publicist / StarBound Entertainment
Created presentation tools for major clients such as the Macy’s Thanksgiving Day Parade and the Disney Park’s Christmas Day Parade to showcase 350+ custom designed character balloons, ensured flight, staffing and logistics for over twenty international parades. Handled day-of-event media coverage, crisis management and represented company at events.
- Sept 2009 - May 2010Marketing Director: Kent State University / TOMS Shoes
Worked with team to establish Ohio’s first campus club, managed all IMC efforts on campus, provided leadership training for newly established university clubs through out the state, created online print advertisements and social media campaigns to increase membership to 50 members at weekly meetings and event attendance to over 200. Raised over $1,000 for Friends of TOMS through target audience focused events, such as a Rock Your TOMS fashion show to include locally designed clothing, concerts located at chic, urban venues, and campus-wide promotions. Received 2010 Spirit of Service Award and 2010 New Service Initiative for marketing efforts and entrepreneurial success of organisation
- Dec 2009 - Jan 2010Advertising Intern / Creekside Fitness & Health Center
Launched a multi-touchpoint, integrated campaign that increased membership by 18% which equated to $14,000 in additional revenue. Actively engaged with target audience of 18 to 25 year olds in a two county radius using social media, direct marketing, radio spots and specialized print ads to increase college membership by 30%.
- Jun 2009 - Nov 2009Sales Intern to Sales Manager / Consolidus, LLC
Created and executed marketing and rebranding initiatives for credit unions nationwide, analyzed expense reports to decrease marketing costs for new clients by 35%, collaborated with internal sales force to prospect new niche markets and expand external efforts including client referral programs and promotions. Implemented an automated CRM process to maximize customer’s budget and exceed client’s expectations through earned trust, proactive tactics, and consumer insights.
Education-
2012 - 2012Association for Data-Driven MarketingSuit School
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2007 - 2011Kent State UniversityAdvertising in School of Journalism and Mass Communications
Activities: Kent State Student Ambassadors, Kappa Tau Alpha, Sigma Alpha Lambda, TOMS Kent State University, Handsome Duckling Advertising Agency, Kent United for the Gulf Coast, Christian Dominican Medical Mission, Student Government - SMK Social Media
Additional Information-
Honors:2011 Arras Group Advertising Award 2011 Wyse Advertising Award 2010 Kent State University Student Leader of the Year 2010 Spirit of Service Award 2010 The Nancy & John Scott Leadership Award 2010 Paul Ashby Lewis Award for Outstanding Advertising 2010 Marcus Thomas LLC Award 2010 Wyse Advertising Award 2009 Junior Student of the Year 2009 Most Impactful Service Award 2009 William Taylor Award for Outstanding Journalism 2009 Anita Herrington Award for Best New Student Ambassador 2009 Erin Marie Emerine Memorial Scholarship for Outstanding Ohio Community Service Dean's List: 10 Semesters; President's List 2009
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Interests:kayaking, live music, independent fashion labels and freelance writing
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