Brett Kaufman

Founded in 2004, DoublePositive is an online marketing company serving lead buyers, lead sellers, and direct response advertisers. We pioneered award winning LIVE Hot Transfers, perfected Mobile Pay-Per-Call, and dominate Online Media (search and display on the web and mobile web).

I'll be helping the mobile division take over the space and dominate the competition. We deliver inbound phone calls and data leads to our clients. I oversee all of our media and publisher relationships, client operations, technology platforms, advertising operations, creative, and partner technology.

PropellShops service is a web based, on-demand merchandise eCommerce platform. Propell Corporation uses new technology in e-commerce and on-demand fulfillment to offer turnkey “instant” e-commerce that lets education, military, business, nonprofit and media partners offer “social merchandise” at no risk or cost to the partners.

I was the first and only marketing hire at the company; brought in to lead all aspects of online and print marketing, creative, web properties, SEO/SEM, user experience design, products and promotions.

Livescribe is fundamentally changing the way people capture, access and share information with the award-winning Pulse and Echo smartpens. A smartpen is a computer in a pen that records everything you hear and write, and links the audio recording to your notes. Simply tap on what you wrote to play back your recording. The smartpen is one part of an integrated system of smartpen, dot paper, applications, and development tools designed to enhance personal productivity, learning, communication and self expression for anyone that uses pen and paper

At Livescribe, I was responsible for our eCommerce store (domestic and international), display media, paid search, seo, affiliate marketing, promotions, customer life-cycle marketing, email marketing, social media, online advertising and 7 websites.

Founder of boutique marketing company that assisted clients with their advertising and marketing needs. As the CEO I had complete day-to-day operational, marketing, sales, financial, and management control over the business. My days consisted of helping our sales team increase revenue, working on marketing campaign launches, and handling new product opportunities. I oversaw all technology, creative, and marketing materials for our company as well as our clients.

Oversaw marketing communications including branding, eCommerce, public relations, advertising, white papers, trade shows, event collateral materials, and market research management. Drove creation and communication of web strategies and translated strategic concepts into technical projects to drive online demand and conversion. Responsible for day-to-day management of paid search campaigns including keyword generation, ad copy writing and testing, bid management, landing page optimization, budget management etc.

Sprout is the premier design platform used by leading agencies and brands to create rich media content and interactive campaigns. Sprout Mixer is a WYSIWYG solution that allows creatives to develop entire interactive Flash campaigns using familiar tools, without needing to know coding languages. Sprout Builder is a front-end Flash tool that allows creative professionals to quickly and easily create rich media content and widgets.

I was in charge of the day-to-day local operations of SF office, serving both the marketing and account teams. I reported directly to the CEO/Founder. Implemented new product campaigns and launches for clients. Coordinated and executed national and international tradeshow exhibits for marketing/sales teams.