Priscilla S. Torres

+ Planned, organized and executed all phases of United Way website production and maintenance.
+ Ensured the accuracy and quality control of all website content and other web related projects.
+ Coordinated and managed mass email communications, including design, coding, testing and deployment.
+ Communicated with all levels of the organization to execute projects in a timely manner.
+ Managed vendor contacts, including developers, domain managers and host partners.
+ Created banner ads and assisted with social media marketing efforts.

Websites: www.unitedwaymiami.org | www.unitedwaycfe.org | www.miamiwinefestival.org

+ Develop, design and deliver small-to-moderate size websites.
+ Provide art direction for projects from inception to completion.
+ Design graphic content and print materials including newsletters, business cards, etc.
+ Other services include: search engine optimization, content strategy, branding/identity systems and social media marketing/strategy.

+ QAed and migrated content for corporate and practice-based sites to new template.
+ Customized wordpress templates for conference websites:
www.worldsymposium.net | www.100000babiescampaign.com | www.specialtyreview.com
+ Created and coded mockups based on design recommendations and audience needs.
+ Conceived and implemented layout modifications/updates across multiple sites.
+ Worked with web and marketing specialists on a variety of projects including email campaigns, landing page redesigns, transitioning employee newsletter from print to web, content strategy and template modifications.
+ Created graphics, presentations and other design collateral as requested.

+ Assisted in building taxonomies of mobile apps and organizing/sourcing content.
+ Assisted in other optimization and QA efforts.
+ Assisted in global CMS migration from TeamSite to WordPress.
+ Assisted in article SEO optimization of 'Family Handyman' channel including rewriting and editing article titles, descriptions and image paths.

+ Responsible for daily production and maintenance of content and email campaigns for 5 major cities.
+ Maintained publishing and email campaign schedule
+ Produced eblasts, invitations, newsletters and other promotional/marketing content
+ Employed search engine optimization strategies
+ Aided in social media marketing/promotion
+ Designed various graphic web content

+ Produced content for PointClickHome.com (ELLE Decor, Metropolitan Home and Home magazine web portal) and WomansDay.com
+ Worked closely with the editorial and tech departments to produce content
+ Assisted in site-wide redesigns, QA, troubleshooting and CMS migrations
+ Created wireframes, sitemaps, mockups and other website specifications
+ Created and updated graphics, printable downloads and advertisements

Assisted the creative director and designers with creating page layouts, scanning film, creating art boards, photo research, etc.

Managed an adult language immersion program of approximately 200 students, developed and streamlined office systems and procedures, managed program database, created all promotional materials including flyers, newsletters, pamphlets, etc.