Borislav Kiprin

Pentalingual digital marketing specialist with 10 years of China experience. Compulsive portrait photographer, keen mountaineer and zero tolerance for BS kinda guy.

Profile

Borislav Kiprin
Multilingual Digital Marketing Professional with Experience in Asia and Europe
Marketing and Advertising | Munich Area, Germany, DE

Summary

Strategic thinking driven digital marketing specialist able to apply emerging technologies to real world opportunities.

• Hands on experience on global online & social media campaigns
• Avid blogger with deep understanding of the Internet media landscape and its trends
• Master in Digital Marketing graduate with honorable mentioning from Instituto de Empresa
• Practical knowledge of the Chinese business based on a 10 year "China" experience
• Multilingual communication skills built in various working environment & geographies
• Diverse experience in project management involving wide range of team members & clients

Aspiring to a Digital Marketing, Strategy, Social Media, and User Experience Projects in EU and/or Asia.
Specialties: Digital Marketing, Usability & Design, Social Media, Emerging Media, SME, Project Management, China experience, Multilingual, Bulgarian, French, English, Russian, Mandarin, Social Media, B2B, SEO, SEM, PPC, Campaign Management, Blogging, CMS, Website, Content Management

Experience

  • Feb 2011 - Present
    Digital Marketing Manager / Silica - An Avnet company
    • Managing portfolio of digital marketing projects in SILICA • Designing and rolling out digital marketing solutions and internet campaigns, including web sites, PPC & Social Media campaigns, and other online marketing services • Acting as the online marketing mentor to internal business units in the EMEA regions and headquarters • Increased the Google AdWords PPC overall campaigns performance from 0.24% to 1.75% CTR in the first year since joining the company. • Established and executed a timely web traffic and social media KPIs reporting system through the use of Omniture, Google and Hootsuite analytical tools
  • Jul 2010 - Present
    Associate / FatDUX
    • Project based involvement • Social Media strategy, guidelines & implementation
  • Jun 2009 - Present
    Digital Marketing Consultant / Freelance
    • Consulting on online strategy development, web site traffic growth & auditing and advertising revenue • Strategy & guidelines development for management and execution of social media presence • Heuristic usability analysis, consultancy and content strategy aiming to improve ROI on corporate website Clients & Projects: Enigma's Social Song - Co-lead on digital, content and social media strategy http://www.enigmasocialsong.com
  • Oct 2005 - Present
    Sales & Marketing Director / Saneco Corporation Ltd. (Shanghai, China)
    • In charge of the Sales & Marketing, Information Systems & Operations • Increased the customer base with 100 % and turnover equal USD 5 million for 2008 (20% growth against 2007) • Introduced new organizational Standard Operating Procedures and product pricing modules • Designed and effectively implemented multiple new product launches, gaining market share and brand awareness • Employed successfully SEM & B2B search engines followed by  25% sales cycle reduction & 15%+ profit increase
  • Apr 2005 - Present
    Project Business Analyst / AstraZeneca (Shanghai, China)
    • Business analysis support in the building of a large scope 10-year strategic action plan involving all global and regional functional areas • Responsibility for the strategy building of 2 therapeutic areas by developing patient dynamics modules and data collection • Initiated & introduced a broad competitive drug pipeline development intelligence database
  • Aug 2003 - Present
    Intern / ING Bank (Shanghai, China)
    • Performed quantitative and qualitative analysis based on Factiva news delivery and Bloomberg using operating and trading statistics • Created & updated global sales pitch & presentation books for internal/external purposes of ING Bank
  • Jul 2002 - Present
    Intern / Ogilvy Interactive (Shanghai, China)
    Supported Kodak and Shanghai Expo 2010 (Bidding) accounts - web content and analytics aspects.

Education

  • 2009 - 2010
    IE (Instituto de Empresa)
    MBA in Digital Marketing
    Activities: IE Germany Alumni Club, IE Bulgaria Alumni Club
  • 2000 - 2004
    Fudan University
    BBA in Business Administration
    Activities: SIEC Basketball Varsity
  • 1998 - 1999
    Sofia University St. Kliment Ohridski
    BBA in Business Administration
    Activities: Student representative in the Academic Council
  • 1992 - 1997
    Lycee de Langue Francaise "Antoine de Saint Exupery"
    Diploma in High School
    Activities: Basketball Varsity

Additional Information

Websites:
Blog, Company Website, FatDUX
Honors:
• Chinese Scholarship Council: 5-year award degree in International Business Management • IE Business School Master in Digital Marketing - graduated with honors
Interests:
Digital Marketing, UX, IA, Social Media, Photography, Blogging, Trekking, Cinematography
My LinkedIn

Photos

Favorites

My Flickr Photos

Posts

May 20, 02:00 AM
Borislav’s Weekly Twitter Bragging for 2012-05-20

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May 13, 02:00 AM
Borislav’s Weekly Twitter Bragging for 2012-05-13

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May 06, 02:00 AM
Borislav’s Weekly Twitter Bragging for 2012-05-06

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May 05, 02:20 PM
On Facebook Buying And The IPO

So Facebook is on a shopping spree… This is not necessarily a shocking chain of events. But give the fact that the world is only two weeks away from being able to buy freely Facebook shares on the market, it kind of makes me wonder a bit. Well, just trying to figure out what is the end game, not the first move on the board.

It was first Instagram for the staggering number of USD1,000,000,000 (give or take). Then it was Glancee. Well, not for that much, but still enough for Facebook to file yet another amendment to its prospect and the SEC.

But why Zuck and the band are doing this?

  1. It is always better to have more than 900Mn+ socialites.
  2. It is always better to have some young, fresh and growing muscle/brain/know-how joining your company
  3. It is always better to be one step ahead of your competitors (or at least the ones you consider as a threat to your market share)
  4. It is always better to make the possible investors believe that investing in FB would have a huge ROI, cause if the company can afford to risk prior the IPO, chances are that la vie is indeed en rose.
  5. It is always better to be better.

However, the above are all pretty superficial thoughts…

The real reason behind Facebook buying companies is that they are all pretty much leading in what they do in… Mobile.

Yes, that’s right. The keyword is #mobile. It was with Gowalla and now it is with Instagram and Glancee. All three of these companies are on top of their game in mobile socializing. In the long term these newly added capabilities will allow scalability beyond the billion user base. On, and did I mention monetization? Just watch!

What are your thoughts on the matter? Use the comment section below!

April 29, 02:00 AM
Borislav’s Weekly Twitter Bragging for 2012-04-29

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April 22, 02:00 AM
Borislav’s Weekly Twitter Bragging for 2012-04-22

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April 15, 02:00 AM
Borislav’s Weekly Twitter Bragging for 2012-04-15

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April 08, 02:00 AM
Borislav’s Weekly Twitter Bragging for 2012-04-08

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April 01, 02:00 AM
Borislav’s Weekly Twitter Bragging for 2012-04-01

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March 25, 02:00 AM
Borislav’s Weekly Twitter Bragging for 2012-03-25

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March 20, 01:00 PM
On Your Social Media Messages

At this time there are thousands of social media managers, content creators and all sorts of message creating marketers publishing statuses, tweets and news all around the world. Some of them know what they are doing and others don’t. Moreover, in the past few years there has been an explosion of all sorts of names marketers come up with to call and differentiate themselves…

  • Having 13,695 followers on Twitter, when you follow 12,436 of them, does not make you an influencer or a tweep that knows what he/she is doing.
  • Being linked to over 5000 people on LinkedIn doesn’t click in that direction either.
  • Befriending everyone you meet at an airport, bar or hotel lounge during your business trip or holiday, does not make an influencer of yourself on Facebook either.

Social media skill does not go around the proverbial “size matters”. And here is Why:

  • Relevance matters. People, customers or users (anyway you want to put a label on your target audience) needs to find value in order to give you any sugar. And they are all egocentrics, in the sense that they are all online to get things done (killing time is also a task driven deed).
  • Personas creation is the foundation. Your traffic (leading to conversion) has its own identity. It has emotions, needs and already established believes and opinions, as well as working patterns. They all need to be addressed in your phrasing, tone and general approach. Segmenting into groups and zeroing in common traits and patterns is a king. In most cases, you do have more than one group of individuals with the same drive, desire or method.
  • Timing is everything. Spamming your timeline with AK47 full round at 8 in the morning or 5 pm won’t deliver anything more than an annoyance in the unfortunate followers or friends of yours. Buffering, scheduling and basically planning delivers a way more significant impact.
  • Constructing the moment gets you the conversion. No, I don’t mean being opportunistic. I mean laying down the framework and form-work to pour the concrete later. People take decisions in their own timing. Consistency across all your channels will actually helps creating that moment. Shared reference when introducing something unpopular or not that streamline, does wonders as well. Just being there and doing nothing is more harmful than not being there at all. Tweeting once every two months shows everyone just how serious you are.
  • Business and personal social media time spending are a must. These are two different animals, but they both need to be fed, watered and taken care of. If you are just taking care of one of them, you need to get another job. No excuses!
  • Likes, dislikes and indifference all come together hand in hand. There are people that react to a message and such that stay impassioned. So use different messages, tone and try to get the pulse of what your audience responds better to.

Love or hate? Well, the comment section is below. Use it!

March 18, 03:00 AM
Borislav’s Weekly Twitter Bragging for 2012-03-18

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March 11, 03:00 AM
Borislav’s Weekly Twitter Bragging for 2012-03-11

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March 04, 02:00 AM
Borislav’s Weekly Twitter Bragging for 2012-03-04

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February 26, 02:00 AM
Borislav’s Weekly Twitter Bragging for 2012-02-26

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Borislav Kiprin's Blog

Posts

May 24, 03:29 PM

How social media is changing sports

May 23, 03:22 PM

The digital life

May 22, 03:15 PM
[Infographic] A Brief History of Digital Video
May 21, 05:13 PM

Global creativity gap

May 19, 04:18 PM
How Green Is Your iPad? [INFOGRAPHIC]
May 18, 03:31 PM

Which social network should you use and when

May 17, 03:21 PM

A sexting nation

May 16, 03:02 PM

How Social Media Is Taking Over the News Industry

May 15, 03:20 PM

Facebook and the work place

May 14, 03:16 PM

Comparing the app stores…

May 13, 03:31 PM

Mobile data growth and what it means to you

May 12, 03:31 PM

Social Media security basics

May 11, 03:23 PM

On Hacktivism

May 10, 03:26 PM

Tech based travellers

May 09, 03:29 PM

Does Online Dating really work?

May 08, 03:31 PM

Gaming gets you more date options

May 08, 04:56 AM
Groupon’s SEC troubles, visualized
May 07, 03:33 PM

eNonprofit study 2012

May 06, 03:35 PM

Data protection by country - international cloud computing policies

May 05, 03:31 PM

The Hype Versus Reality of HTML5 Deployment

My Tumblr Blog
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