Borislav Kiprin

Pentalingual digital marketing specialist with 10 years of China experience. Compulsive portrait photographer, keen mountaineer and zero tolerance for BS kinda guy.

Profile

Borislav Kiprin
Multilingual Digital Marketing Professional with Experience in Asia and Europe
Marketing and Advertising | Munich Area, Germany, DE

Summary

Strategic thinking driven digital marketing specialist able to apply emerging technologies to real world opportunities.
• Hands on experience on global online & social media campaigns
• Avid blogger with deep understanding of the Internet media landscape and its trends
• Master in Digital Marketing graduate with honorable mentioning from Instituto de Empresa
• Practical knowledge of the Chinese business based on a 10 year "China" experience
• Multilingual communication skills built in various working environment & geographies
• Diverse experience in project management involving wide range of team members & clients
Aspiring to a Digital Marketing, Strategy, Social Media, and User Experience Projects in EU and/or Asia.
Specialties: Digital Marketing, Usability & Design, Social Media, Emerging Media, SME, Project Management, China experience, Multilingual, Bulgarian, French, English, Russian, Mandarin, Social Media, B2B, SEO, SEM, PPC, Campaign Management, Blogging, CMS, Website, Content Management

Experience

  • Feb 2011 - Present
    Digital Marketing Manager / Silica - An Avnet company
    • Spearheading Silica's digital marketing activity and user experience approach
    • Developing Social Media strategy and implementation, community management
    • Focusing on Search Engine Optimization (SEO), text, display and video Pay-Per-Click (PPC) campaigns
    • Employing Omniture and Google AdWords data driven web traffic analysis
    • Coaching and mentoring team members on online marketing and social media know–how
  • Jul 2010 - Present
    Associate / FatDUX
    • Project based involvement
    • Social Media strategy, guidelines & implementation
  • Jun 2009 - Feb 2011
    Digital Marketing Consultant / Freelance
    • Consulting on online strategy development, web site traffic growth & auditing and advertising revenue
    • Strategy & guidelines development for management and execution of social media presence
    • Heuristic usability analysis, consultancy and content strategy aiming to improve ROI on corporate website

    Clients & Projects:

    Enigma's Social Song - Co-lead on digital, content and social media strategy http://www.enigmasocialsong.com
  • Oct 2005 - Feb 2009
    Sales & Marketing Director / Saneco Corporation Ltd. (Shanghai, China)
    • In charge of the Sales & Marketing, Information Systems & Operations
    • Increased the customer base with 100 % and turnover equal USD 5 million for 2008 (20% growth against 2007)
    • Introduced new organizational Standard Operating Procedures and product pricing modules
    • Designed and effectively implemented multiple new product launches, gaining market share and brand awareness
    • Employed successfully SEM & B2B search engines followed by  25% sales cycle reduction & 15%+ profit increase
  • Apr 2005 - Sept 2005
    Project Business Analyst / AstraZeneca (Shanghai, China)
    • Full time business analysis support in the building of a large scope 10-year strategic action plan involving all global and regional functional areas
    • Responsibility for the strategy building of 2 therapeutic areas by developing patient dynamics modules and data collection
    • Initiated & introduced a broad competitive drug pipeline development intelligence database
  • Aug 2003 - Nov 2003
    Intern / ING Bank (Shanghai, China)
    • Performed quantitative and qualitative analysis based on Factiva news delivery and Bloomberg using operating and trading statistics
    • Created & updated global sales pitch & presentation books for internal/external purposes of ING Bank
  • Jul 2002 - Sept 2002
    Intern / Ogilvy Interactive (Shanghai, China)
    Supported Kodak and Shanghai Expo 2010 (Bidding) accounts - web content and analytics aspects.

Education

  • 2009 - 2010
    IE (Instituto de Empresa)
    MBA in Digital Marketing
    Activities: IE Germany Alumni Club, IE Bulgaria Alumni Club
  • 2000 - 2004
    Fudan University
    BBA in Business Administration
    Activities: SIEC Basketball Varsity
  • 1998 - 1999
    Sofia University St. Kliment Ohridski
    BBA in Business Administration
    Activities: Student representative in the Academic Council
  • 1992 - 1997
    Lycee de Langue Francaise "Antoine de Saint Exupery"
    Diploma in High School
    Activities: Basketball Varsity

Additional Information

Websites:
Blog, Company Website, FatDUX
Honors:
• Chinese Scholarship Council: 5-year award degree in International Business Management • IE Business School Master in Digital Marketing - graduated with honors
Interests:
Digital Marketing, UX, IA, Social Media, Photography, Blogging, Trekking, Cinematography
My LinkedIn

Photos

Favorites

My Flickr Photos

Posts

February 05, 02:00 AM
Borislav’s Weekly Twitter Bragging for 2012-02-05

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January 29, 02:00 AM
Borislav’s Weekly Twitter Bragging for 2012-01-29

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January 24, 02:45 AM
When Larry Met Sergey – The Interactive Guide

The blogosphere is going nuts about this Google interactive guides and I thought must share it with you, my readers. In this guide you will find the key figures for Google Inc. from the very start of the company – literally when Larry Page and Sergey Brin met back in 1995.

Thanks a lot to Online PhD who researched, coded and offered this to us the Internet geeks & nerds!

By the way this interactive guide can’t be seen on my iPad or the Android phone I have. So for optimal viewing go for the desktop browser or your laptop!

Enjoy!

 

Created By Online PhD

January 22, 02:00 AM
Borislav’s Weekly Twitter Bragging for 2012-01-22

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January 15, 02:00 AM
Borislav’s Weekly Twitter Bragging for 2012-01-15

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January 08, 02:00 AM
Borislav’s Weekly Twitter Bragging for 2012-01-08

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January 01, 02:00 AM
Borislav’s Weekly Twitter Bragging for 2012-01-01

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December 25, 02:00 AM
Borislav’s Weekly Twitter Bragging for 2011-12-25

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December 18, 02:00 AM
Borislav’s Weekly Twitter Bragging for 2011-12-18

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December 12, 01:00 PM
Steve Jobs A Biography – The Book

“Steve Jobs: A Biography” by Walter Isaacson

There was a lot written already about Steve Jobs, his life, legacy and death. There was also a huge interest in the biography that Walter Isaacson. In fact, the book is so hot that it quickly became Amazon’s bestselling book in 2011.

I finished Steve Jobs’ biography couple of weeks ago. I did not know however, what to write in my usual book review post. I guess I am still trying to assimilate most of the events described there. Or I simply can’t accept the fact that a revolutionary individual with great capability is gone. Nonetheless, there is this blog post written on an iPad.Jobs had it tough. So did the people around him. But the outcome of his life is pretty much more than many of us will never achieve. Steve and his team at Apple were game changers and I hope we will continue having the same great user experience while using the products they have created.

The is so much that can be mentioned here, but I choose not to. Instead I will go for just a few of more lines and leave you, my reader, to make your own conclusions when you read the book.

Walter Isaacson has a great vocabulary and writing skills. I feel however, he could have expanded a bit more on each chapter of Jobs’ life. But I guess time prevented him from doing that. I am also wondering why in most of the cases he refers to Steve Jobs’ wife only by her family name. It kind of looks odd to me.

If you own a Mac, iPhone, iPod or iPad, do read the book! If you are a product designer, UX professional or marketing manager, do read the book! If you are a person interested to see what sets apart great men from regular Joes, do read the book! If you are wondering why the world went silent and then exploded when Steve Jobs passed away, do get the book!

Walter Isaacson, thank you for revealing some of Steve Jobs’ life path.

Steve Jobs, thank you for everything! Rest in peace! I will remember. Your products are a huge part of my everyday life.

December 11, 02:00 AM
Borislav’s Weekly Twitter Bragging for 2011-12-11

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December 04, 02:00 AM
Borislav’s Weekly Twitter Bragging for 2011-12-04

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November 27, 02:00 AM
Borislav’s Weekly Twitter Bragging for 2011-11-27

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November 24, 01:00 PM
Storytelling for User Experience – The Book

“Storytelling for User Experience” by Whitney Quesenbery & Kevin Brooks

We all tell stories. In fact, our life is full of stories. Whether we experience them, make them up or simply retell them, they remain an undevided part of our communicative existance.To my shame, I never really pondered on the use of stories to convey ideas, present solutions or warm up the audience before staring your speach. There are many ways storytelling can be used.

I read “Storytelling for User Experience” as being yet another book from the series Rosenfeld Media is made available to the digital professionals. I am still trying to catch my breath and the fact that I am posting this memo only two weeks after I finished the book, shows that I am still pretty much in it. I guess it will be probably best to offer a very short passage from the last chapter of the book here:

“People are natural story listeners, so it’s an easy way to share information. Stories can include rich information about behavior, perspectives, and attitudes. They are an economical way to communicate contextual details. When people listen to stories, their minds are engaged in the process of painting in the details. This engagement sets the stage for persuasion or a call to action. But it can still be hard to change your own ways of communicating, especially if you are part of a team. Habits and established templates are difficult to change. It can be hard work to get to the heart of a story and tell it in just the right way for the audience. And, sometimes, stories fall flat, even when you have tried your hardest.“

This is precisely what I did in a brainstorming session I held the chair of. I debated for a while whether I should create a corporate PowerPoint presentation filled with figures and bulletpoints or I should just tell a story. Fortunately, I decided the night before to ditch the PPT and go with a story. At the beginning it felt a bit weird, uncomfortable and the flow was not really natural. But as the words came out of my mouth and the eye contact with the session participants was made, the story became alive. They enaged and took their their respective roles adding details, asking questions and offering solutions. It was far from perfect, but I doubt myself achieving even 10% of such an enagement should I have opted for the traditional PPT.

I could probably offer here an abundance of superlatives that are actually well deserved. But instead I would just say a big “Thank you!” to Whitney Quesenbery and Kevin Brooks. Your shared experience turned to be a great user experience for me. An UX I would be definitely coming back to.

Oh, and if anyone wants to get the book, it is available in print and digital format at http://www.rosenfeldmedia.com/books/storytelling/!

Have you read the book? Any opinions you would like to share din the comment section below?

November 20, 02:00 AM
Borislav’s Weekly Twitter Bragging for 2011-11-20

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Borislav Kiprin's Blog

Posts

February 09, 11:00 AM

Fall 2011 enterprise application trends

February 08, 11:00 AM

The social media lyfecycle

February 07, 11:00 AM

9 Tech Millionaires Under Age 30

February 06, 11:00 AM

Twitter’s Take on the 2012 Golden Globes

February 05, 06:31 PM

Job search confidentiality

February 04, 06:32 PM

Everything you need to know about Facebook’s IPO

February 03, 06:30 PM

The growth of Enterprise Mobility

February 03, 09:00 AM

Super Bowl, who is going to win and social media opinions

February 02, 06:30 PM

Facebook - a target for SPAM and cybercrime

February 02, 07:26 AM

How 9 Tech Giants Traded After Going Public

February 01, 06:30 PM

Apples to Apple infographic

February 01, 07:10 AM

The rise and fall of Megaupload

January 31, 06:30 PM

The Changing TV Landscape

January 30, 06:30 PM

Customer support gets social

January 30, 07:52 AM

Apple cash pile explained in an infographic

January 29, 06:32 PM

State of data centers 2011

January 28, 06:30 PM

Social Media Records in 2011

January 27, 06:30 PM

The Wordpress wishlist for 2012

January 26, 06:30 PM

The 10 Most-Influential Retailers of the Holiday Season 2011 Online

January 25, 06:30 PM

The toy infographic

My Tumblr Blog
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