Last friday I was at the Co-Creation Conference organized by Copenhagen Business School [CBS] and Danish Design Association [DDA]. The keynote speaker was Banny Banerjee, Design Program Director from D.School @Stanford, whom I heard and met when he was in Copenhagen in 2009. Just like then I was asked by DDA to take some photos, some of which you can see above - and more @my flickr as well as DDA’s ditto.
In his speech Banny started out by highlighting the difference between collaboration (each contributing within ones own field) and co-creation (coming together and creating something new witch is bigger than the individual competences) as well as the needed pre-conditions for co-creation. He pointed out that co-creation is especially necessary if you’re trying to transform and solve complex challenges. If you succeed with this you’re likely to have created systemic change and a win-win situation for all the involved stakeholders. The difficulties that co-creation is facing is that in it’s nature it is faced with obstacle such as differing goals, values, objectives, taxonomy etc. Therefore it is extremely important to focus not only on the quality of the outcome but also the quality of the process. If not, Banny claimed, you won’t have much success with co-creation.
The intense and compressed workshop which followed, highlighted these issues, as the participants was asked to co-create a co-creation process on various challenges. A big task to fulfill within a few hours in a team of strangers, but it worked perfectly to emphasize some of the important points, which we have to be aware of when co-creating in multidisciplinary teams, involving different stakeholders.
Most importantly we shouldn’t expect the process to me easy or conflict less, but rather accept and embrace the friction. The conflicts are often trapdoors to get to the next level in terms of the possibilities you’re dealing with.
Great insights from Banny Banerjee, who also told me that he was working on a book on the subject.