BO BORBYE PEDERSEN
My resume @Linkedin- Selected projects @Cargo collective
- Follow my blog @Tumblr
- Photographs @Flickr
- A daily photo @my photoblog
- My book shelf
This is a quick and current view of my online presence.
Get in touch: hello (at) bopee.dk // +45 6045 6045
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Info
- SummaryWith a background in user centered design I manage innovation and design processes, projects and people. Through the past 9 years my work has evolved from design of products to increasingly designing experiences, whether it’s been in the context of product development, services or that of an overall scope and strategy.
I have experience working with the innovation and design field in all it's dimensions; from early insights and inspirations, to ideation, concept development and following it through and overseeing implementation. I have led or worked on product and service systems, numerous physical products, graphical solutions and service concepts, and find the most joy working with complex projects which bring them all in play and in-line with a bigger plot or strategy to create the best holistic experience.
Through my professional life I have been fortunate to have gained experience from both international design studios, complex innovation projects, worked as freelance consultant and as partner for 4 years in the design consultancy MOVE with Jesper Pagh for both larger organisations and smaller business.
I try to stay up to date with the latest developments within the design profession and enjoy sharing my knowledge and experiences through talks, tuition and lectures. I have initiated and co-founded Link UP, a network platform for Danish architects and designers, which grew to several thousand regular users since it launched in 2004.Specialties: Design thinking, innovation and design management, co-creation and people centered innovation, ideation and concept development and cross platform implementation, product design, service design, product-service systems, sustainability, workshop facilitation, talks and lectures.Experience- Jan 2011 - PresentEditor & Advisory Board Member / Dansk Dynamit
- Sept 2010 - PresentInnovation Consultant & Sr. Designer / etrans
- Oct 2011 - Oct 2011Visiting Professor / Tongji University
- Mar 2004 - Feb 2011Co-Founder / Link UP
- May 2010 - Jul 2010Freelance design consultant / etrans
- Apr 2010 - Jun 2010External Lecturer / Designskolen Kolding
- Dec 2006 - Jun 2010Partner / MOVE
- Sept 2005 - May 2006Designer/Architect / Kontrapunkt
- 1998 - 2006Self employed / Bo Pee
- Oct 2004 - Sept 2005Branch Manager & Designer / irivernordic
- Aug 2003 - Nov 2003Teacher of productdesign / Krabbesholm
- Oct 2001 - Dec 2001Design Intern / Karim Rashid Inc.
Education-
2004 - 2005ICIS - Intl. Centre for Creativity, Innovation & Sustainability
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1997 - 2003Kunstakademiets Arkitektskole
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1992 - 1995Virum Gymnasium
Additional Information-
Websites:
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Posts
- Feb 28, 11
I designed, arranged and facilitated this 4 hour business salon with the aim of exploring business potentials related to the electrical car, as part of my job at etrans. etrans is a user driven design and innovation project working to help the electrical car become a success in Denmark. I work with collecting and developing insights and ideas from the user study into business opportunities and designing future scenarios. At this event 34 business people explored 4 different areas related to the etrans study and electro mobility. The event was an interaction between presentations covering user insights, open innovation and technological opportunities and active idea generation, facilitated with the help of 8 colleagues from etrans and TRIN. A few more photos from the day. All shots taken by Anette Flinck
- Aug 04, 10
A stackable stool in plastic. A school project I did back in my third year of Architecture School.
- Aug 04, 10
In 2005 I pitched in and won a competition by Northern Europe's biggest (and oldest) music festival, Roskilde Festival, to create their visual expression for the festival in 2006. I did the concept with good friend and graphic designer Bss Jensen. We kept our concept quite simple as it had to be implemented by a wide range of different bureaus and on many different platforms. After we won the competition we helped develop the concept further and guide the festival in unfolding it's potential. Examples from our design guide We created a bunch of t-shirt designs, but unfortunately they never became reality.
- Aug 04, 10
After joining Move I updated Moves visual profile and redesigned the logo and visual identity inculding a small paperline and website. The first version of the logo was created by Fie Sahl. Click to view new/old version
- Aug 03, 10
With a service design approach we helped PFA Pension work with improving the customer experience of their pension product through all their touchpoints. We participated in user workshops, documented the customer journey, and delivered and prototyped new ideas as well as an overall blueprint and a set of design principles to guide PFA towards implementing a better user experience. The project was done in collaboration with Live Work and People & Products as part of Desinova which again was financed under ‘Programme for Userdriven Innovation'.
- Apr 16, 10
Our starting point was to create a new product identity for Zepto for them to stand out in a competitive market. We quickly discovered that the real task at hand was to strengthen their customer loyalty and ended up proposing a new product/service system designed to turn Zepto into the world’s leading provider of sustainable laptops. The outcome was a product designed for cradle-to-cradle manufacturing and supported by a service that makes the product easy available through subscription in stead of through buying. Thus the relationship between Zepto and their customers was to be changed from a one-time selling/buying situation into a long-term affair making it possible for both Zepto, their customers and the rest of the world to benefit from the closed-loop operations implemented in the production and distribution.
- Apr 16, 10
We designed a facilitated a two day idea and innovation workshop, bringing together stakeholders from food sector invited by Fødevareplatform Sjælland. The workshop consisted of a series of exercises taking the participants from their initial expectations through ideas and conceptualization, ending in a plan of next steps for realizing of their ideas through a tightly designed co-creation process. Working with rapid idea generation in an open process and with colleagues and competitors was a new and at times difficult situation for most, but one participant expressed afterward that it had been the best experience in his life. This work was done while being part of Move.
- Apr 16, 10
Initially we were asked to design a dispenser for rubber gloves. Some fundamental user research, focusing on what happens around the use of the rubber gloves showed a potential for a full series of dispensers needed for the clinic: Soap / disinfection fluid, paper tissues, rubber gloves and plastic cups. A significant extension of Inform’s product portfolio, providing them with four new entries to future customers. The dispenser series in aluminum is mounted on a rack making it easy to put up in the clinic – and puts an end to the mess a lot of dental clinics have today with various dispensers placed on the wall and on tables. The design had to take in account the sterile needs of the work environment and the more aesthetic needs of the clinic owners, as well as a very short time-to-market demand from our client.
- Apr 16, 10
Danske Spil wanted to stay visible and present in the townscape and in the consciousness of existing and potential costumers even after the danish gaming monopoly might meet other european competitors - and so we were asked to design a concept for a combined convenience and gaming store. The logo and basic identity was already created by Scandinavian Branding but needed to come to life spacial context through store front, windows, interior and specially designed gaming furniture. In an early workshop concept keywords 'bright', 'fresh', 'free', 'iconic', 'strength' and 'enthusiastic' were cleared with the client and was used in creating the whole interior system with recognizable elements that could easily be modified to meet the requirements in the various zones for vending, gaming and displaying. This work was done as part of Move. Logos designed by Scandinavian Branding.
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Posts
I love this new identity for More4 from ManvsMachine. Creative Review has a great post about the new identity, along with some great video’s (like the one above) and images that really highlight the strengths of this rebrand.
People who can focus, get things done. People who can prioritize, get the right things done.
John Maeda are spreading wisdom on twitterCheck out these good looking icons by Swedish Lundgren+Lindqvist for American Express / SAS Euro Bonus.
Ice Cube Celebrates The Eames (by pacificstandardtime)
I hadn’t seen this one coming. More on Cubes thoughts on the Eames at NY Times.
http://www.nytimes.com/2011/12/08/garden/ice-cube-on-eameses-and-his-hometown-qa.html?_r=3&src=dayp
This is pretty clever. Smart way to do good and market the guys behind it (a social innovation company):
A Good Week is a not-for-profit initiative, founded and led by social innovation agency A Very Good Company. This is your chance to get involved and celebrate all of the good that happens in the world! We believe in helping to create a world where people can Feel Good, Do Good and Live Good.
A Good Week is set to June 18-24 2012. The Very Good Company behind. Graphics by Because Studio
Didn’t get to put this on my Christmas list, but I definitely would like to own a copy of Jon Hicks new book.
A little video of the etrans, Designskolen Kolding and Tongji University collabo in Shanghai October 2011, and a teaser for the upcoming etrans event on December 15 where the resulting electric car service concepts and interior models will be on display.
After a break this fall, my photoblog bophoto is again being updated with a daily shot- from the archives or fresh for the memory card. This is one posted today is from my trip to Shanghai in October and taken at the Alto Design Factory on campus of Tongji University.
Hello Little Printer.
Don’t know if I’d get enough use out of this, but it’s hard to not want one.
Hello little printer is a pretty lovable idea.
A Brief Rant on the Future of Interaction Design
Can’t help but love stuff like this: a look into the future of how we’ll interact with computers, even though this concept by Microsoft doesn’t really bring any new ideas we haven’t seen before. The part of a future device where payment, phone, computer, ID etc. has merged to one is nothing new, but it’s still very interesting. It’s so logical, but still faces many real life obstacles. Also interesting to look at how we can make the fluent transitions work as well as it’s depicted here. Following above link leads you to Bret Victor who points out even more critical issues with this ‘vision’, especially in regards to our tactile experiences of how we interact with our surroundings, which are great and valid points.
I believe it was the same point that Marko Ahtisaari, design director of Nokia, was making when I heard him recently (introducing the N9) comparing our current interaction with smartphones to how we interacted with early cars which were controlled with a tiller for the first 20 years of existence.
But still, if you have a little bit of gadget freak in you and are interested in interaction design the video is worth your time.
Simple
Any bank that values design at this level has my business. In an industry that desperately needs innovation and creativity, Simple is clear at the right time and the right place.
I’m not quite sure I’m sold on the service quite yet, but Simple undoubtedly has some design genius behind it.
Can’t remember any financial service that caught my attention, like this did!
Pierre Fauré’s Electra from 1941, one of the many electric cars which were built in France during WW II to combat the almost complete absence of petrol.
Found at mrscharroo flickr account, where he has impressive collection of old microcars that I have never seen before.
At etrans we recently launched an open competition looking for app ideas that can make the electric car smarter, safer and more fun.
One of the strategic areas I have had my focus on since I started as innovation consultant at etrans was ‘Smart Data’, investigating how the intelligent e-cars can become more attractive than the gasoline driven ones by looking into the possibilities when combining the e-car with traffic data, navigation, wifi, smart phones etc.
The competition appsogelbiler.dk (apps & ecars) is rewarding the 3 best ideas in 3 categories with 25.000 DKK - and before you click through let me just say it’s all in Danish (etrans is working to get the Danes to love the e-cas).
I am hoping we get a bunch of creative and innovative concepts before the 1st of december deadline that our very competent jury can evaluate. The jury consists of:
Henrik Werdelin, Managing Partner at Prehype with a background from MTV Intl. Joost and Hotpotato and specialized in innovation and digital startups and focusing on user experience
Morten Just, Interaction Designer at Google. Previously worked with Adobe, Vodaphone and ZYB and develops new quirky apps in his sparse free time.
Christiane Vejlø, Digital trend expert and editor at Electronista.dk after having worked for 10 years with innovation in broadcasting and telephone industry.
Bo Borbye Pedersen, myself, innovation consultant and sr. designer at etrans with a background in user centered design and innovation, etc…
Please help spread the word to anyone you know who might be interested - and can understand Danish!
Thanks Steve for creating such a exceptional inspiring company for the world to follow. I personally hope many will continue to follow the path you’ve shown with Apples intuitive, innovative and beautiful products.
This pic shot today is from a small exhibition I have planned and coordinated at EBST (The Danish Enterprise and Construction Authority) in time for Copenhagen Design Week 2011 This morning I hooked up the last displays and made sure everything was up and running.
The exhibition is called ‘The Danes Must Learn to Love the Electric Car’ and features some of etrans main findings and 6 of our projects. Check the UK flyer for more info or view some more shots of the exhibition.
Steve Jobs resigns as Apple CEO. Hard shoes to fill!
(Our first PC was the same model as Steve cuddles with here)
On the more light side of things Herraiz Soto & Co also made these fun decals for your macbook. Meet the whole family at Stick With Me Baby.
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