BO BORBYE PEDERSEN

I designed, arranged and facilitated this 4 hour business salon with the aim of exploring business potentials related to the electrical car, as part of my job at etrans. etrans is a user driven design and innovation project working to help the electrical car become a success in Denmark. I work with collecting and developing insights and ideas from the user study into business opportunities and designing future scenarios. At this event 34 business people explored 4 different areas related to the etrans study and electro mobility. The event was an interaction between presentations covering user insights, open innovation and technological opportunities and active idea generation, facilitated with the help of 8 colleagues from etrans and TRIN. A few more photos from the day. All shots taken by Anette Flinck

In 2005 I pitched in and won a competition by Northern Europe's biggest (and oldest) music festival, Roskilde Festival, to create their visual expression for the festival in 2006. I did the concept with good friend and graphic designer Bss Jensen. We kept our concept quite simple as it had to be implemented by a wide range of different bureaus and on many different platforms. After we won the competition we helped develop the concept further and guide the festival in unfolding it's potential. Examples from our design guide We created a bunch of t-shirt designs, but unfortunately they never became reality.

After joining Move I updated Moves visual profile and redesigned the logo and visual identity inculding a small paperline and website. The first version of the logo was created by Fie Sahl. Click to view new/old version

With a service design approach we helped PFA Pension work with improving the customer experience of their pension product through all their touchpoints. We participated in user workshops, documented the customer journey, and delivered and prototyped new ideas as well as an overall blueprint and a set of design principles to guide PFA towards implementing a better user experience. The project was done in collaboration with Live Work and People & Products as part of Desinova which again was financed under ‘Programme for Userdriven Innovation'.

Our starting point was to create a new product identity for Zepto for them to stand out in a competitive market. We quickly discovered that the real task at hand was to strengthen their customer loyalty and ended up proposing a new product/service system designed to turn Zepto into the world’s leading provider of sustainable laptops. The outcome was a product designed for cradle-to-cradle manufacturing and supported by a service that makes the product easy available through subscription in stead of through buying. Thus the relationship between Zepto and their customers was to be changed from a one-time selling/buying situation into a long-term affair making it possible for both Zepto, their customers and the rest of the world to benefit from the closed-loop operations implemented in the production and distribution.

We designed a facilitated a two day idea and innovation workshop, bringing together stakeholders from food sector invited by Fødevareplatform Sjælland. The workshop consisted of a series of exercises taking the participants from their initial expectations through ideas and conceptualization, ending in a plan of next steps for realizing of their ideas through a tightly designed co-creation process. Working with rapid idea generation in an open process and with colleagues and competitors was a new and at times difficult situation for most, but one participant expressed afterward that it had been the best experience in his life. This work was done while being part of Move.

Initially we were asked to design a dispenser for rubber gloves. Some fundamental user research, focusing on what happens around the use of the rubber gloves showed a potential for a full series of dispensers needed for the clinic: Soap / disinfection fluid, paper tissues, rubber gloves and plastic cups. A significant extension of Inform’s product portfolio, providing them with four new entries to future customers. The dispenser series in aluminum is mounted on a rack making it easy to put up in the clinic – and puts an end to the mess a lot of dental clinics have today with various dispensers placed on the wall and on tables. The design had to take in account the sterile needs of the work environment and the more aesthetic needs of the clinic owners, as well as a very short time-to-market demand from our client.

Danske Spil wanted to stay visible and present in the townscape and in the consciousness of existing and potential costumers even after the danish gaming monopoly might meet other european competitors - and so we were asked to design a concept for a combined convenience and gaming store. The logo and basic identity was already created by Scandinavian Branding but needed to come to life spacial context through store front, windows, interior and specially designed gaming furniture. In an early workshop concept keywords 'bright', 'fresh', 'free', 'iconic', 'strength' and 'enthusiastic' were cleared with the client and was used in creating the whole interior system with recognizable elements that could easily be modified to meet the requirements in the various zones for vending, gaming and displaying. This work was done as part of Move. Logos designed by Scandinavian Branding.