BO BORBYE PEDERSEN
My resume @Linkedin- Selected projects @Cargo collective
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This is a quick and current view of my online presence.
Get in touch: hello (at) bopee.dk // +45 6045 6045
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Info
- SummaryWith a background in user centered design I manage innovation and design processes, projects and people. Through the past 9 years my work has evolved from design of products to increasingly designing experiences, whether it’s been in the context of product development, services or that of an overall scope and strategy.
I have experience working with the innovation and design field in all it's dimensions; from early insights and inspirations, to ideation, concept development and following it through and overseeing implementation. I have led or worked on product and service systems, numerous physical products, graphical solutions and service concepts, and find the most joy working with complex projects which bring them all in play and in-line with a bigger plot or strategy to create the best holistic experience.
Through my professional life I have been fortunate to have gained experience from both international design studios, complex innovation projects, worked as freelance consultant and as partner for 4 years in the design consultancy MOVE with Jesper Pagh for both larger organisations and smaller business.
I try to stay up to date with the latest developments within the design profession and enjoy sharing my knowledge and experiences through talks, tuition and lectures. I have initiated and co-founded Link UP, a network platform for Danish architects and designers, which grew to several thousand regular users since it launched in 2004.Specialties: Design thinking, innovation and design management, co-creation and people centered innovation, ideation and concept development and cross platform implementation, product design, service design, product-service systems, sustainability, workshop facilitation, talks and lectures.Experience- Sept 2010 - PresentInnovation Consultant & Sr. Designer / etrans
- Oct 2011 - Oct 2011Visiting Professor / Tongji University
- Mar 2004 - Feb 2011Co-Founder / Link UP
- May 2010 - Jul 2010Freelance design consultant / etrans
- Apr 2010 - Jun 2010External Lecturer / Designskolen Kolding
- Dec 2006 - Jun 2010Partner / MOVE
- Sept 2005 - May 2006Designer/Architect / Kontrapunkt
- 1998 - 2006Self employed / Bo Pee
- Oct 2004 - Sept 2005Branch Manager & Designer / irivernordic
- Aug 2003 - Nov 2003Teacher of productdesign / Krabbesholm
- Oct 2001 - Dec 2001Design Intern / Karim Rashid Inc.
Education-
2004 - 2005ICIS - Intl. Centre for Creativity, Innovation & Sustainability
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1997 - 2003Kunstakademiets Arkitektskole
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1992 - 1995Virum Gymnasium
Additional Information-
Websites:
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Posts
- Feb 28, 11
I designed, arranged and facilitated this 4 hour business salon with the aim of exploring business potentials related to the electrical car, as part of my job at etrans. etrans is a user driven design and innovation project working to help the electrical car become a success in Denmark. I work with collecting and developing insights and ideas from the user study into business opportunities and designing future scenarios. At this event 34 business people explored 4 different areas related to the etrans study and electro mobility. The event was an interaction between presentations covering user insights, open innovation and technological opportunities and active idea generation, facilitated with the help of 8 colleagues from etrans and TRIN. A few more photos from the day. All shots taken by Anette Flinck
- Aug 04, 10
A stackable stool in plastic. A school project I did back in my third year of Architecture School.
- Aug 04, 10
In 2005 I pitched in and won a competition by Northern Europe's biggest (and oldest) music festival, Roskilde Festival, to create their visual expression for the festival in 2006. I did the concept with good friend and graphic designer Bss Jensen. We kept our concept quite simple as it had to be implemented by a wide range of different bureaus and on many different platforms. After we won the competition we helped develop the concept further and guide the festival in unfolding it's potential. Examples from our design guide We created a bunch of t-shirt designs, but unfortunately they never became reality.
- Aug 04, 10
After joining Move I updated Moves visual profile and redesigned the logo and visual identity inculding a small paperline and website. The first version of the logo was created by Fie Sahl. Click to view new/old version
- Aug 03, 10
With a service design approach we helped PFA Pension work with improving the customer experience of their pension product through all their touchpoints. We participated in user workshops, documented the customer journey, and delivered and prototyped new ideas as well as an overall blueprint and a set of design principles to guide PFA towards implementing a better user experience. The project was done in collaboration with Live Work and People & Products as part of Desinova which again was financed under ‘Programme for Userdriven Innovation'.
- Apr 16, 10
Our starting point was to create a new product identity for Zepto for them to stand out in a competitive market. We quickly discovered that the real task at hand was to strengthen their customer loyalty and ended up proposing a new product/service system designed to turn Zepto into the world’s leading provider of sustainable laptops. The outcome was a product designed for cradle-to-cradle manufacturing and supported by a service that makes the product easy available through subscription in stead of through buying. Thus the relationship between Zepto and their customers was to be changed from a one-time selling/buying situation into a long-term affair making it possible for both Zepto, their customers and the rest of the world to benefit from the closed-loop operations implemented in the production and distribution.
- Apr 16, 10
We designed a facilitated a two day idea and innovation workshop, bringing together stakeholders from food sector invited by Fødevareplatform Sjælland. The workshop consisted of a series of exercises taking the participants from their initial expectations through ideas and conceptualization, ending in a plan of next steps for realizing of their ideas through a tightly designed co-creation process. Working with rapid idea generation in an open process and with colleagues and competitors was a new and at times difficult situation for most, but one participant expressed afterward that it had been the best experience in his life. This work was done while being part of Move.
- Apr 16, 10
Initially we were asked to design a dispenser for rubber gloves. Some fundamental user research, focusing on what happens around the use of the rubber gloves showed a potential for a full series of dispensers needed for the clinic: Soap / disinfection fluid, paper tissues, rubber gloves and plastic cups. A significant extension of Inform’s product portfolio, providing them with four new entries to future customers. The dispenser series in aluminum is mounted on a rack making it easy to put up in the clinic – and puts an end to the mess a lot of dental clinics have today with various dispensers placed on the wall and on tables. The design had to take in account the sterile needs of the work environment and the more aesthetic needs of the clinic owners, as well as a very short time-to-market demand from our client.
- Apr 16, 10
Danske Spil wanted to stay visible and present in the townscape and in the consciousness of existing and potential costumers even after the danish gaming monopoly might meet other european competitors - and so we were asked to design a concept for a combined convenience and gaming store. The logo and basic identity was already created by Scandinavian Branding but needed to come to life spacial context through store front, windows, interior and specially designed gaming furniture. In an early workshop concept keywords 'bright', 'fresh', 'free', 'iconic', 'strength' and 'enthusiastic' were cleared with the client and was used in creating the whole interior system with recognizable elements that could easily be modified to meet the requirements in the various zones for vending, gaming and displaying. This work was done as part of Move. Logos designed by Scandinavian Branding.
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Posts
Testing out the new Tictrac app with lets you collect, track and visualize your own private data. Pretty nice interface and experience, but it’s still in closed beta, and does not yet sync with enough services to make it relevant for me. Read more in this article in Wired
Today I taught 20 something business developers from DONG Energy about prototyping ideas in order to explore, test or communicate them more efficiently. Here’s a phone shot of some of the tools they could choose from. I was very impressed by the participants’ energy and work. + a pleasure to work with Mette (head of etrans) & Morten (from Experience Strategy).
Update: More photos from the 2 day workshop now online at etrans’ flickr
“It’s so much more than that. It’s a state of mind. It’s an approach to a problem. It’s how you’re going to kick your competitor’s ass.”
Companies like Apple are making design impossible for startups to ignore. Startups like Path, Airbnb, Square, and Massive Health have design at the core of their business, and they’re doing phenomenal work. But what is ‘design’ actually?…
A well executed guide for non-designers by Wells Riley
I will be busy bringing design thinking and methods to business professionals, students and architects this spring… On the photo you see me at a recent Design Thinking workshop for Tre-for the local energy company, I helped facilitate earlier this year (more flicks here).
I have a lot of similar stuff lined up this spring. Tomorrow is the first day of a course I am teaching with my former partner and now phd student Jesper at Roskilde University on Design methods and visualization running for 5 days over the next 2 month. The day after it’s user driven design methods and insights from the etrans project for business contacts of Trekantområdet. Then in the middle of april I will co-facilitate a 2 day workshop on prototyping for business developers from DONG Energy - and to end it of by the end of may I am heading a 3 day postgraduate course in workshop methods as part the Danish Architects’ Associations continuing professional Development program.
So in between the ongoing projects and activities at etrans it looks like a pretty busy - but exciting spring.
Today being the World Water Day seems to be a good time to revisit The Virtual Water Project by Creative Consultant Raureif who is actually giving a talk here in Copenhagen at CIID on the 17th of april.
“Read morem browse less. Travel more, plan less.” Yaniv Fridman created this nice little to-do list of what to remember to prioritize while living your life.
Via Jonathan Moore
- Any suggestions on blogs to follow?
Within my field of interest: Design, Ideas, Innovation.. thinking and doing.
Forget all the speculation about range anxiety, batteries or price. With the rebirth of electric vehicles we’re giving the opportunity to think out of the box and reinvent the car from scratch, since you are not bound by the known physical bounderies limited by the heavy motors, exhaust or cooling systems.
“So says etrans, which together with a group of students from the Design school in Kolding returned from a five-week stay in China, where the Danes, together with students from Tongji University in Shanghai and Volkswagen the factory in Shanghai has worked on new solutions for the interior of the car.”
Recent double-page spread in national Danish newspaper Jyllandsposten on the design projects I framed and kickstarted in Shanghai this October. We just opened a new etrans exhibition this week, including these prototypes which can be seen until middle of April in Kolding.
Another app got me excited; the Mattebox camera app designed and developed by Ben Syverson. If you care about well designed interfaces and photography I recommend to go check it out.
Now I need an upgrade from my 3GS iphone cam. When is the next one coming out?
I returned from the Alpes about a week ago, and it was great with a little alpine vacationing, wich I haven’t had the change to the previous couple of seasons, due to kids and such. Strolling with the youngest one I shot this little series of the build environment of Prapoutel, France (with my pocket camera).
It’s great to see that 1/10 of the companies announced as the most innovative in 2012 by Fast Company is related to sustainable behavior.
From Solar City to Tesla to Patagonia (selling more by encouraging customers to buy less) to Bug Agentes to Recyclebank (making eco-friendly behavior a big game).
Click through and get inspired by the top businesses creating innovative products, services and solutions.
Giving this new list app a spin. Not so much because I really need another todo app in my life, but the simplified and gesture based interface seems pretty sweet. Designed and developed by Impending, Milen and Realmac Software (second time I am buying and promoting an application by them). Looking forward to more of this…
Update Feb. 20: Article by Aynne Valencia and Alfred Lui from Fjord highlighting the interaction trends that the Clear app is representing.
I love this new identity for More4 from ManvsMachine. Creative Review has a great post about the new identity, along with some great video’s (like the one above) and images that really highlight the strengths of this rebrand.
People who can focus, get things done. People who can prioritize, get the right things done.
John Maeda are spreading wisdom on twitterCheck out these good looking icons by Swedish Lundgren+Lindqvist for American Express / SAS Euro Bonus.
Ice Cube Celebrates The Eames (by pacificstandardtime)
I hadn’t seen this one coming. More on Cubes thoughts on the Eames at NY Times.
http://www.nytimes.com/2011/12/08/garden/ice-cube-on-eameses-and-his-hometown-qa.html?_r=3&src=dayp
This is pretty clever. Smart way to do good and market the guys behind it (a social innovation company):
A Good Week is a not-for-profit initiative, founded and led by social innovation agency A Very Good Company. This is your chance to get involved and celebrate all of the good that happens in the world! We believe in helping to create a world where people can Feel Good, Do Good and Live Good.
A Good Week is set to June 18-24 2012. The Very Good Company behind. Graphics by Because Studio
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