This is a quick and current view of my online presence.
Get in touch: hello (at) bopee.dk // +45 6045 6045
With a background in user centered design I manage innovation and design processes, projects and people. Through the past 9 years my work has evolved from design of products to increasingly designing experiences, whether it’s been in the context of product development, services or that of an overall scope and strategy.
I have experience working with the innovation and design field in all it's dimensions; from early insights and inspirations, to ideation, concept development and following it through and overseeing implementation. I have led or worked on product and service systems, numerous physical products, graphical solutions and service concepts, and find the most joy working with complex projects which bring them all in play and in-line with a bigger plot or strategy to create the best holistic experience.
Through my professional life I have been fortunate to have gained experience from both international design studios, complex innovation projects, worked as freelance consultant and as partner for 4 years in the design consultancy MOVE with Jesper Pagh for both larger organisations and smaller business.
I try to stay up to date with the latest developments within the design profession and enjoy sharing my knowledge and experiences through talks, tuition and lectures. I have initiated and co-founded Link UP, a network platform for Danish architects and designers, which grew to several thousand regular users since it launched in 2004.
I designed, arranged and facilitated this 4 hour business salon with the aim of exploring business potentials related to the electrical car, as part of my job at etrans. etrans is a user driven design and innovation project working to help the electrical car become a success in Denmark. I work with collecting and developing insights and ideas from the user study into business opportunities and designing future scenarios. At this event 34 business people explored 4 different areas related to the etrans study and electro mobility. The event was an interaction between presentations covering user insights, open innovation and technological opportunities and active idea generation, facilitated with the help of 8 colleagues from etrans and TRIN. A few more photos from the day. All shots taken by Anette Flinck
In 2005 I pitched in and won a competition by Northern Europe's biggest (and oldest) music festival, Roskilde Festival, to create their visual expression for the festival in 2006. I did the concept with good friend and graphic designer Bss Jensen. We kept our concept quite simple as it had to be implemented by a wide range of different bureaus and on many different platforms. After we won the competition we helped develop the concept further and guide the festival in unfolding it's potential. Examples from our design guide We created a bunch of t-shirt designs, but unfortunately they never became reality.
After joining Move I updated Moves visual profile and redesigned the logo and visual identity inculding a small paperline and website. The first version of the logo was created by Fie Sahl. Click to view new/old version
With a service design approach we helped PFA Pension work with improving the customer experience of their pension product through all their touchpoints. We participated in user workshops, documented the customer journey, and delivered and prototyped new ideas as well as an overall blueprint and a set of design principles to guide PFA towards implementing a better user experience. The project was done in collaboration with Live Work and People & Products as part of Desinova which again was financed under ‘Programme for Userdriven Innovation'.
Our starting point was to create a new product identity for Zepto for them to stand out in a competitive market. We quickly discovered that the real task at hand was to strengthen their customer loyalty and ended up proposing a new product/service system designed to turn Zepto into the world’s leading provider of sustainable laptops. The outcome was a product designed for cradle-to-cradle manufacturing and supported by a service that makes the product easy available through subscription in stead of through buying. Thus the relationship between Zepto and their customers was to be changed from a one-time selling/buying situation into a long-term affair making it possible for both Zepto, their customers and the rest of the world to benefit from the closed-loop operations implemented in the production and distribution.
We designed a facilitated a two day idea and innovation workshop, bringing together stakeholders from food sector invited by Fødevareplatform Sjælland. The workshop consisted of a series of exercises taking the participants from their initial expectations through ideas and conceptualization, ending in a plan of next steps for realizing of their ideas through a tightly designed co-creation process. Working with rapid idea generation in an open process and with colleagues and competitors was a new and at times difficult situation for most, but one participant expressed afterward that it had been the best experience in his life. This work was done while being part of Move.
Initially we were asked to design a dispenser for rubber gloves. Some fundamental user research, focusing on what happens around the use of the rubber gloves showed a potential for a full series of dispensers needed for the clinic: Soap / disinfection fluid, paper tissues, rubber gloves and plastic cups. A significant extension of Inform’s product portfolio, providing them with four new entries to future customers. The dispenser series in aluminum is mounted on a rack making it easy to put up in the clinic – and puts an end to the mess a lot of dental clinics have today with various dispensers placed on the wall and on tables. The design had to take in account the sterile needs of the work environment and the more aesthetic needs of the clinic owners, as well as a very short time-to-market demand from our client.
Danske Spil wanted to stay visible and present in the townscape and in the consciousness of existing and potential costumers even after the danish gaming monopoly might meet other european competitors - and so we were asked to design a concept for a combined convenience and gaming store. The logo and basic identity was already created by Scandinavian Branding but needed to come to life spacial context through store front, windows, interior and specially designed gaming furniture. In an early workshop concept keywords 'bright', 'fresh', 'free', 'iconic', 'strength' and 'enthusiastic' were cleared with the client and was used in creating the whole interior system with recognizable elements that could easily be modified to meet the requirements in the various zones for vending, gaming and displaying. This work was done as part of Move. Logos designed by Scandinavian Branding.
I like these infographic style illustrations made for IBM by The Design Surgery (click for more).
I was in New York for the first time in 11 years in ‘12 on a work related trip to do some user research in relation to the project I am working on at Novo Nordisk. It was great to be back in the city eventhough our hectic schedule did leave much time for all the stuff I wanted to do and see, during the 10 days we where there. But I did have one day off, and carried the camera with me most of the time. Here’s a peak (the B&W version) of some of the images which I caught with my lens. More on my flickr account.
Not many modern bikes catch my attention, I like the classic metal frames much better, but this one I like.
Olafur Haraldsson made this truly awesome movie, illustrating rays of electricity over a speech by Nicola Tesla from 1893. All the pictures was shot of the beautiful landscape of Olafur’s native Iceland. The film was produced as part of the iPower project (sister project to etrans) as a way to raise awareness of our perception of electricity.
Happy to announce that I will start on a new exciting project at Novo Nordisk next week after 2 great and meaningful years with the etrans project.
Currently writing on a collection of advice on how to work with change and transformation in complex systems, based on experience we have gained from the innovation challenges in the etrans project. Should be printed and publicly available during this fall. Stay tuned…

aisleone.net July 11th, 2012
I stumbled upon these Braun brochures on the Das Programm’s Flickr and I love them. There are two distinct designs at work here, but they’re both well-done. Great photography, color and the product is king. Wish I knew who designed these, but if I had to guess I’d say they were done by Wolfgang Schmittel.
Frustration is where my creativity comes from
I just stumbled upon Nest, a really well designed thermostat / climate control system, which learns your habits and routines and help you save energy. It has been developed by some of the smart folks who also helped form PalmOne, iPod, iPhone etc., headed by Tony Fadell, who you can hear talking about his experience in this 20 minute Q&A.
Sweet idea from CIID student Marco Triverio. Feel Me is a messaging app which aims at enriching digital communication. I hope this get snatched up and implemented (and Marco get’s a great carreer).
Last friday I was at the Co-Creation Conference organized by Copenhagen Business School [CBS] and Danish Design Association [DDA]. The keynote speaker was Banny Banerjee, Design Program Director from D.School @Stanford, whom I heard and met when he was in Copenhagen in 2009. Just like then I was asked by DDA to take some photos, some of which you can see above - and more @my flickr as well as DDA’s ditto.
In his speech Banny started out by highlighting the difference between collaboration (each contributing within ones own field) and co-creation (coming together and creating something new witch is bigger than the individual competences) as well as the needed pre-conditions for co-creation. He pointed out that co-creation is especially necessary if you’re trying to transform and solve complex challenges. If you succeed with this you’re likely to have created systemic change and a win-win situation for all the involved stakeholders. The difficulties that co-creation is facing is that in it’s nature it is faced with obstacle such as differing goals, values, objectives, taxonomy etc. Therefore it is extremely important to focus not only on the quality of the outcome but also the quality of the process. If not, Banny claimed, you won’t have much success with co-creation.
The intense and compressed workshop which followed, highlighted these issues, as the participants was asked to co-create a co-creation process on various challenges. A big task to fulfill within a few hours in a team of strangers, but it worked perfectly to emphasize some of the important points, which we have to be aware of when co-creating in multidisciplinary teams, involving different stakeholders.
Most importantly we shouldn’t expect the process to me easy or conflict less, but rather accept and embrace the friction. The conflicts are often trapdoors to get to the next level in terms of the possibilities you’re dealing with.
Great insights from Banny Banerjee, who also told me that he was working on a book on the subject.
Leap is definitely an interesting product, but I must admit that I am a bit sceptic about all this gesturing in the air. Interacting with the intangible air doesn’t seem super natural (Similar to what Bret Victor pointed out 6 month ago).
Will be interesting to see how this developes and we adopt.
Testing out the new Tictrac app with lets you collect, track and visualize your own private data. Pretty nice interface and experience, but it’s still in closed beta, and does not yet sync with enough services to make it relevant for me. Read more in this article in Wired