re-public | http://re-public.com
“Based on an existing logo, Re-public has developed a new, modern and distinct visual identity for Hartmanns, reflecting the company’s values and high level of professionalism. The design solution highlights the otherwise ordinary colon symbol in the company name, as the primary expressive element of identity – and elevates it into a symbol, a graphic pattern, an effect layer and super graphics. In this way, the identity becomes the sum of all its elements, rather than merely being defined by a simple logo.”
Re-public is a graphic design agency, specialising in visual identity and communication design. We engage ourselves with ideas, products, values and communication challenges – and translate them into competent and inspiring design solutions.
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