Boaz Rossano
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Entrepreneur at The Time incubator, UX Designer & Consultant at 2CENTS consultancy.
Currently working on a stealth-mode startup (creating a next-generation Media Player).
Former head of the Visual Communications Design Department at HIT (Holon Institute of Technology), and future head of the IxD Department at Hermalin College.
Contact me: eMail
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Tweets
- I just sliced 137 fruit in Classic Mode on Fruit Ninja HD for iPad! http://t.co/TQ66rKyPxt http://t.co/9FOuPn17bC
- I just sliced 138 fruit in Classic Mode on Fruit Ninja HD for iPad! http://t.co/TQ66rKyPxt http://t.co/ZzAZzaXDPz
- How to export graphics to both Android & iOS in 1 click using Adobe Illustrator at #adobeRedDay @ Yes… http://t.co/zJ9CdOgwHi
- אברהם קורנפלד מרצה על מקורות העיצוב במסגרת ראשון בעיצוב של קהילת המעצבים הישראלית @ Container הקונטיינר http://t.co/qqEjOfwdsG
- Mermaidman and barnacle boy - our Purim version... http://t.co/nAMwHafay6
- איש הים ונער הפלא במסיבת הפורים של מתנס @ Matnas Interactive http://t.co/qkfdSFxCw8
- SCVNGR's Secret Game Mechanics Playdeck - old but still most relevant. http://t.co/tzZGGkT0
- The Future of Publishing - created by DK (UK): http://t.co/dAvdjF4Q Awesome!
- Mario is getting ready to kick off his lecture about UX gamification at the Enterprise Gamification… http://t.co/vpZIlZ5V
- Tech Hotshots: The Rise of the UX Expert http://t.co/qV1CubOt -- Thank you Apple :-)
- Swings with light at their bottom #ixd13 @ interaction 13 (IxDA13) http://t.co/TwOhd1Gc
- Opening morning dance ;-) at #ixd13 @ interaction 13 (IxDA13) http://t.co/DVPDOfFq
- A view from Toronto http://t.co/irWJ9fwg
- A break from the long yet interesting sessions at #ixd13. @ Metro Toronto Convention Centre - South Building http://t.co/qnE7giMo
- 10 Awesome Alternative Free Web Fonts http://t.co/GvXbShAk via @onextrapixel
- Why listening to the customers could be wrong... Designing The Stop Sign: http://t.co/nCQUbjcF
- האם יכול להיות שהאתרים הפיראטיים דווקא תורמים למוזיקה חוקית ולקולנוע!? http://t.co/Su8gl5fZ via @askpavel
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Info
- Summary
Experienced UX specialist, product manager, marketing and sales manager, and business strategist with over 15 years of hands on and managerial experience.
Founded and managed several services companies in the Israeli Internet arena (inc. Netica, Tribal DDB, and others), and currently founding VideoDubber, a new startup in Genesis Partners' technology incubator, The Junction.
Also, serves as a consultant in 2CENTS.co.il, consulting on Product Marketing, UX (User Experience), E-Branding, Marcom, etc. to 2CENTS' clients.
Managed the Visual Communications Design Dept. at HIT - Holon Institute of Technology, till Aug. 2011.
Experience- Aug 2011 - PresentCo-Founder / VideoDubber
Dubbing automated using innovative technologies
- Sept 2008 - PresentUX Consulant / 2CENTS.co.il UX consulting
A consultant to high tech firms and startups on UX (user experience) and other Internet related fields: marketing strategy, business models, product management and e-branding.
- Apr 2012 - Sept 2012Entrepreneur / The Tel Aviv Library
Working on our innovative media player.
- Dec 2011 - Mar 2012Entrepreneur / TechLoft
Working on a new stealth mode startup
- Sept 2011 - Nov 2011Entrepreneur / The Junction
Working on a new startup (code name: Fugufu) - it's still in stealth mode... (The Junction is Genesis Partners' startups incubator)
- Feb 2011 - Sept 2011Product & Creative Manager / EyeClick
Managing the EyePlay product.
My main responsibilty is managing the creation of games for the EyePlay product, Inc. 3D creative (Maya), Unity 3D development and outsourced support on branding, sound, etc. - Sept 2009 - Aug 2011Head of the Visual Communications Design Dept. / HIT - Holon Institute of Technology
The Head of the Visual Communications Design Department, the Design Faculty, HIT - Holon's Institute of Technology
Managing 30 lecturers and staff members, in charge of the curriculum of the department and its 3 departmental specializations (Print, Motion media and Interactive media), and responsible to a student body of over 270 students. - Aug 2007 - Aug 2009Consultant / Council for Higher Education
I review and recommend higher education design programs
- Jan 2000 - Sept 2008Marketing & Product Manager / Netica Ltd.
Co-Founder, Marketing, Product Manager & co-CEO
- Oct 2002 - Jul 2007Head of the Interactive Design Program / Shenkar Academy
Development of the Interactive media program curriculum, guidance & management of the faculty teachers, and lecturing about eBranding and creative management.
- Apr 2005 - Apr 2007Vice President / Designers Community of Israel
The representative of the graphic designers in the council of the Designers Community of Israel (a non-profit organization which is the Israeli branch/member of IDA - Icograda & ICSID).
- 1997 - 1999CEO / Tribal DDB
Founded one of the first interactive agencies in Israel. Devised strategy, managed outsourced teams, created online campaigns for local branches of multinational conglomerates (e.g. Unilever, VW, etc.) and purchased media on local & global media sites.
- 1995 - 1999Creative Manager and owner / The Interactive Design Studio
The business doubled itself every year while customers in a bigger size were joining our clientele.
- 1995 - 1999Interactive media director (& partner) / Linial DDB Advertising Agency
Founded and consulted the active managing partner, including devising campaign strategies, creative for projects and the pitch to clients.
- 1995 - 1998Lecturer on Interactive Media Design / Bezalel Academy of Art Design
I created a curriculum for a subject never thought before in any academy in israel, and thought it successfully.
- 1989 - 1995Manager / total graphics
I founded and managed Total Graphics Multimedia department, creating the tools, processes and standards that were needed to provide services in that field.
Later on spanned it off to a startup called Total Graphics New Media and served there as a Creative and Technical Manager - 1989 - 1990Part-time apprentice designer / Metamark Design
Worked on the execution of books and projects that were designed by master designers Tamar Mani and Yanek Yontef.
- 1988 - 1989Apple OS Guide books designer / Yeda Computers
Design the Hebrew version of the Apple OS user manuals
Education-
1995 - 1999Bradford UniversityEx. MBA in Business
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1988 - 1992Bezalel Academy of Art & DesignB. Des. in Visual Communication / Graphic Design
Additional Information-
Honors:Apple Web Design Award (Festivital), 1998 Macromedia UCON exhibition, 1996 The Felheim Award for Typographic Achievements, 1993
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Interests:User Experience design, GUI Design, Web Marketing Strategy, Product management
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