Michael "Brennan" Milligan

- Manage the Red Bull brand in On-premise locations throughout Manhattan, NYC.
- Drive brand initiatives and promote sales in the on-premise.
- Coordinate with the local Field Marketing team to push brand activations and events forward with perfect execution.
- Bring the World of Red Bull to nightlife.
- Ensure Red Bull's spot as a must carry beverage and number one energy drink in nightlife.

- Developed and executed the Van’s 2012 Fishfry Surf tour, in coordination with the Vans International Marketing Team; overseeing 6 athletes and a $25,000 budget.
- Facilitated and oversaw all communications efforts and athlete management for the 2012 Vans Bowl’A’Rama - Bondi; accommodating for +10,000 spectators during a week-long event, encompassing arts, culture, and sport. Reaching over 1.6 million viewers.
- Orchestrated and implemented the social media and online presence strategy for the 2012 Badlands Action Sports Expo, scheduled to occur in December 2012, circulating 40,000 spectators throughout a 2-day show.
- Managed media talent and all key players for Red Bull Signature Series activation in coordination with the Red Bull X-Fighters World Tour Final in Sydney, Australia.

- Managed 12 athletes in 10 different disciplines within a 7 state business unit.
- Developed Red Bull’s 2012 Sports Marketing business plan for the West Business Unit.
- Lead coordinator in the Red Bull Ronnie Renner Freeride Tour and managed a $50,000 budget for stops in Pismo Beach, CA and Winchester Bay, OR.
- Project lead for the Red Bull Air Force activation, LA Swoopers, to manage $110,000 production.
- Lead Athlete Manager for Red Bull King of the Rock with direct management of several high-profile mass sports athletes; including Rajon Rondo and Kenny Dobbs.
- Project manager for national Red Bull skateboarding initiatives and Athlete Manager of 8 Red Bull skate athletes in the absence of a full-time Athlete Marketing Manager.
- Drafted, renewed, and negotiated contracts for Forest Bailey, Greg Bretz, John Teller, Kai Lenny, Levi Siver, Ronnie Renner, Steven Webb, and Tao Berman.
- Oversaw all skateboarding initiatives and events in the West Coast through endemic relationships, field execution planning, event staffing, and athlete management.
- Developed a nationally recognized brand ambassador program for 16 disciplines and created a branding identity, parameters, and identified key athletes in the mecca market for each said sport.
- Managed a global surf platform, Red Bull Future Surf Camp, throughout the East coast of Australia and oversaw all Red Bull athlete management, as well as talent scouting and event execution during a two-week tour.
- Directed 3rd party special operations and event management in coordination with the New South Wales field marketing team – facilitating endemic partnerships as well as the Red Bull Special Editions releases.

- Execute existing Red Bull practices to expose brand image, events, and culture to students.
- Develop and implement innovative ways to increase brand awareness.
- Work with progressive organizations to support and enhance endemic events.
- Focus and increase point of sales surrounding campus at both on and off premise accounts.
- Network with collegiate opinion leaders to further Red Bull’s brand image
- Recognized for performance in the implementation of national and regional Red Bull activations including, but not limited to: Red Bull Air Race, Red Bull Flugtag, Red Bull: New Year. No Limits, Red Bull Soapbox, Red Bull Chariot Race
- Inducted into the 2010-2011 Cabal – representing the top 5% of all student brand managers in the United States

- Lead coordinator of Red Bull’s 2010 “Back to School” initiative and SBM Kick off Fall Semester, helping coordinate 53 SBMs in a 7 state business unit.
- Managed $10,000 budget to coordinate athlete activations and collegiate demos involving Terry Adams, Thomas Oehler, and Geoff Aaron in the West Business Unit during the back to school campaign
- Developed sales program and Wiiings teams sales drives in West BU to grow overall business
- Managed $10,000 budget for Red Bull Flugtag Long Beach Collegiate Viewing Zone, overseeing over 300 guests for all day event
- Campaign resulted in over 1,295,000 impressions through out the West Business Unit

- Work with youth to actively encourage a lifestyle through skateboarding and in-line skating.
- Manage 8-10 Skatepark Supervisors tasked with diverse requirements and skatepark upkeep and management.
- Create and maintain a positive and safe environment for all participants and employees.
- Act as a role model for adolescents.