Bert Boerland
Business nerd, Drupal lover, Passionate about Open Source, Web technologies .. and Apple.
Profile
Summary
I have been presenting / speaking at Mediaplaza (multiple Drupal events, Open Source en Web 2.0 conferences), guest speaker at Haagsche Hoge School, JaarBeurs Utrecht (ICT en logistiek, Linux World Expo), T-Dose 2007/2008, eduvision and many other conferences as well as numerous presentations for the board of prospects and customers of my employer.
Privately I am passionated about Drupal (an open source CMS) MythTV (an open source PVR), my girlfriend, daughter (http://brecht.boerland.com) and son (http://aart.boerland.com), not in that order,
Experience
- Apr 2012 - PresentGlobal chair business track / strategy DrupalCon / DrupalConFor every track there are two global track chairs and one of more local organisers. Together we select the sessions for DrupalCon, in this case the Busines strack. We do this two or three times a year and try to bring out of the 150 or so possible sessions the best dozen of sessions for the attendees.
- Mar 2012 - Presentco-organiser DrupalJam 2012 Zoetermeer / DrupalJamdoing the spreadsheets, the numbers and the sponsors
- Sept 2011 - Presentco organiser / Frontend United Amsterdam 2012Organise with 4 established names in the Drupal community a conference focus on Frontend Development within Drupal. See http://frontendunited.org/ for details. Over 200 attendees came to gether to what many described as the best Drupal conference they went to.
- Dec 2010 - PresentCEO / ProjectPAASco founder of ProjectPAAS, a service that ill help you speed up your website. performance is key, and ProjectPAAS can help you turn it.
- Feb 2010 - PresentEvent Manager / Drupal Nederland stichtingco founder of Drupal Nederland Stichting, a Not for Profit that help the Dutch Drupal community to promote Drupal and organise events such as the DrupalJam (http://drupaljam.nl) co-orgniser and co-founder of the first DrupalJam in the Netherlands and co organiser of the 6th Drupaljam
- Feb 2008 - PresentManager Business Development / Dutch Open ProjectsDutch Open Projects aims to be the quality leader in Open Source web application implementations in the Netherlands. We work exclusively in PHP and use tools like Drupal (a very good CMS) and Symfony (a very good web application framework). At DOP I am responsible for the two aspects of business development; creating new innovative products and services as well as finding new prospects and customers.
- Jan 2007 - PresentMember General Assembly / Drupal AssociationSince 1/1 2007 I am a Permanent Member of the General Assembly of the Drupal Association. This Not for Profit is guarding the GPL licensed assets of Drupal, an Open Source Content Management Framework and the association is facilitating the growth of this community as well. For more information, see http://association.drupal.org/user/Bert_Boerland http://association.drupal.org/ http://drupal.org/
- Jan 2010 - PresentCo lead organiser / DrupalJam 6 AmsterdamCo lead organiser of Dutch DrupalJam, a NFP event with many high profile sponsors and nearly 300 attendees about the open source Drupal CMS. More information on http://drupaljam.nl/
- Jan 2008 - PresentBoard Member / Drupal AssociationAs a Permanent Member I am on the 2008 Board of the Drupal Association. This Not for Profit is guarding the GPL licensed assets of Drupal, an Open Source Content Management Framework and the association is facilitating the growth of this community as well. For more information, see http://association.drupal.org/user/Bert_Boerland http://association.drupal.org/ http://drupal.org
- Feb 2006 - PresentBusiness Consultant, Speaker / Getronics PinkRoccadeAs the person being the bridge between (media) customers, sales and our delivery organization responsible for making sure innovations at our end meet the expectations at the customers side and helping translate the functional requirements of the customer towards delivery. Focus on high end e-business webhosting, primarily in the media sector. I speak often at conferences, for customers' BOD and information sessions. I have been asked for guest college's (Haagsche Hoge School), Mediaplaza sessions (Open Source sessions and Drupal presentations), a broad range of industry conferences and nearly weekly for CTO's/CIO's of customers of Getronics-PinkRoccade.
- Sept 2007 - PresentCo organizer DrupalCon Barcelona 2007 / Drupal AssociationCo-organizer DrupalCon Barcelona (http://barcelona2007.drupalcon.org/) where 430 Drupal consultant from 5 continents discussed about all things Drupal. My primary task was to align the local organizers with the Drupal Association. See http://flickr.com/photos/developmentseed/1408740558/ for a snap of the opening speech.
- Jun 2004 - PresentBusiness Consultant / PinkRoccadeAs a consultant I was hired to be responsible for the Mobile Solution offering of PinkRoccade, developing both the market, the products and the combination of these two. During this period I also was the project lead for migrating a large Unix farm to GNU/Linux (suse) virtual farm, gave consult the Ministry of Housing, Spatial Planning and the Environment regarding online identity management and did various other consultancy projects.
- Oct 2005 - PresentLead organizer DrupalCon Amsterdam 2005 / Drupal AssociationLead organizer for the Drupal Conference in Amsterdam, The Netherlands in 2005 where 80 persons discussed for 4 days about Drupal in presentations, BoF's and other form. Speakers included Dries Buytaert (lead Drupal), David Axmark (co founder MySQL AB) and Rasmus Lerdorf (starter PHP, lead architect Yahoo! Inc)
- Jan 2000 - PresentLead Architect / PinkRoccadeWhile located in Amsterdam, I was the lead architect of a server based computing environment for 20k seats, created the redundant BGP internet connection as project manager / architect and managed a backoffice group (starting with 10 FTE growing towards 30 FTE in 1 year) working for customers with high availability business critical websites.
- Apr 1999 - PresentSenior Network Engineer / KPNManaging, expanding and developing the IP backbone structure of KPN, the leading tier 2 ISP in the Netherlands. Deep understanding of TCP/IP, unixes, internet protocols and many routing protocols including BGP4.
- Apr 1999 - PresentKernel member Uni-CERT / KPNThe Uni-CERT deals with with internetwork / security related issues for the customers of KPN; such as dDOS-es and hack (attempts). The Uni-CERT is the first commercial Computer Emergency Response Team in the Netherlands.
- Jan 1997 - PresentSenior Network Engineer / Unisource Business NetworksManaging, expanding and developing the IP backbone structure of KPN / Unisource, the leading tier 2 ISP in the Netherlands. Deep understanding of TCP/IP, unixes, internet protocols and many routing protocols including BGP4.
- Jan 1995 - PresentIT Management / PinkElephantI worked as a contractor for AT&T where I managed some of the largest websites in Europe and corporate firewalls for Fortune 500 companies.
- Jan 1990 - PresentWriter for Dutch Amiga Magazine / DIVOAs a student I wrote articles and stories for the Dutch paper bi-monthly "Amiga Magazine". This magazine was dedicated to the Commodore Amiga computer. The circulation was around 20.000-50.000 subscribers and it was distributed in the Netherlands and the Dutch speaking part of Belgium. I talked to soft- and hardware vendors to get demo copies of their work, investigated their products and wrote stories about their products.
Education
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1989 - 1995University of Groningendrs in PlanologieActivities: R.K.S.V. Albertus Magnus (http://www.albertus.nl/)
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1982 - 1988Sint Maartens College (ongedeeld VWO)
Additional Information
Updates
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@arnehulstein might be, but they are selling it with the wrong wording :-(
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great sales pitch from #flickr, "However, you can switch to a Free account before August 20, 2013."
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great mail from #flickr: "As a Pro Member, your subscription remains the same." :-(
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@zilverlijn rond 11:30 even bellen?
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Behavioral / predictive search is the start of the future and more important the end is SEO as we know it
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@jillyrocket yep. Blijkt zeer oude term te zijn
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Nieuwe wc slogan Google glass gebruikers die de bril omhoog #privacy
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Met de 90/9/1 regel en succes tumblr/pienterst zou je denken dat kranten meer naar social curation zouden gaan. /cc @brewbart
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@erwblo Mmmm. Ik hoop dat ze enige intelligentie stoppen in wat te laten zien in timeline anders dan chronologie.
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RT @jowyang: True: Flickr gives away a 1TB of data, and your IT department won't give you another single gig for your email.
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Flickr. You are cool No please drop the ICQ field from my profile so I can become cool as well :-) http://t.co/OJly5bOdAu
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Natte zzzzzoen
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RT @ProjectPAAS: Mobile performance issues? Fix the back end, not just the client. https://t.co/lEJwiN58fv
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@fransvanberckel now we are talking. 10TB :-)
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@ericclaeren als niet goed of goed genoeg, ook dat mag via dat formulier:-) (of @drupaljam :_)
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@fransvanberckel ik denk dat limiet niet bij 2TB hangt… dat gaat denk ik echt nog wel
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@fransvanberckel het staat er nu duidelijk, maar vroeger had je ook "unlimited backup" op http://t.co/9uh5f6jMHA (van je interne disk!)
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@fransvanberckel nope, er bestaat geen "onbeperkt". :-)
Posts
The presentation of held at the DrupalJam.
A service that give a detailed opinionated report on how to improve the service of your Drupal website.
Just uploading ONE single image to a webservce and ending up with a 3D model of the person. No hair though..
Every now and then you hear some news about or see some pictures of "Giant Squids".
What about the San Fransico Airport?
Grotere kaart weergeven
Mooi dat internet. "Gaat heel groot worden" zei ik als grap 10 jaar geleden... Grap is al heel lang niet meer leuk. Difficilis facilis, iucundus acerbus es idem: Nec tecum possum vivere, nec sine te.
Wel leuk, elke debiel kan "er iets opzetten", Ecce signum
Dus de ene debiel mompelt wat over dat "Hiep Hiep Hoera" roepen anti semitisch is op zijn jaren 80 blog (Ad vocem):
Velen zijn onbekend met de duistere en antisemitische achtergrond van de kreet HIEP! HIEP! HOERA!
Het woord "hiep" komt vanuit het Latijn. Het was oorspronkelijk HEP! HEP!
H E P is een acroniem:H = Hierosolyma [Jeruzalem / Jeroeshalajim]
E = Est [is]
P = Perdita [verloren, vernietigd, ten gronde gericht, vergeten]
En de andere crowdbedielen roepen op crowdpedia:
One theory is that it is an acronym from the Latin "Hierosolyma est perdita" ("Jerusalem is lost"), said (without verifiable evidence) to have been a rallying cry of the Crusaders. [...] There is no contemporary evidence for the "acronym theory".
Deze debiel met zijn jaren 70 blog? Die zegt Quidquid latine dictum, altum videtur.
A couple of weeks ago we launched the website of a service we have been working on hard for over half a year. The project started as a SAAS about performance and hence the internal project name was “ProjectPAAS”. As it goes with internal project names, it became the name of the service it self.
12 seconds start now
I still have problems explaining what the service is doing in an elevator pitch. But basicaly one installs a module on a to be tested staging site from d.o with the funky URL /project/paas, configures the service on the portal of projectpaas.com and then wait an hour or two. We start a service to measure your site from the outside and from the inside, analyse the data, make a report and when you check your mail you get an in depth report on all the elements of the chain that are relevant to the performance of the website.
We measure from one or more selectable (EC2) locations in the world with over 150 metrics and we only report on real data, no yslow wisdom. We know what influence speed, we see how it is configured at your site (with the module or from the outisde) and we simulate to find the the optimal value would be for your use case.
The cliché for example that one needs parallel download (images[1-4].example.com) to bypass the maximumum connection a browser can have to a host, is just that, a cliché. When one takes DNS lookup,TCP slow start and the sliding window in to account, for certain usecase, having images[x].example.com might actually be slower. So we are opinionated, we measure, we analyse, we report, you gain speed.
Easteregg
I really like retro future so we used this for a theme around the site and facebook. But since easter (Dutch "pasen" is coming up,
do check the projectpaas.com website, find the easteregg and twitter about it. :-)
This posting isn't as much about the service of ProjectPAAS as it is about why we made the service. To share our experience and to get feedback from you. There are two reasons we made it, one is internally driven and one is externally.
The internal reason is that we have been building some of the most visited sites and webapps in Drupal in the Netherlands. So after some time we got good at performance, we understood what to do and what not to do for the complete stack of elements that define speed, HTML, CSS, Linux, Apache, MySQL and yes, Drupal. Word got out that we were good and siteowners that have been building their site at another company, came to us for advice on how to get more speed in their site.
Once we had done a dozen of these reports, we wanted to make the reports more easily accessible for the site owners and website builders. This is part of why westarted the Performance Reporting
Land here
The external reason might be more interesting for you. We made the SAAS because we think that the CMS landscape will change and our business will change.
The landscape will change. 10 years ago everybody had his/her own CMS, there were more CMS-es then websites it seemed. 5 yeas ago it was clear who were going to be the winners in the consolidation, 80% of the proprietary "solutions" were gone and open source was no longer a dirty word in enterprises. Within the open CMS-es, the global top 5 was visible though especially in Europe there were still many local open source CMS-es. This consolidation perse was good open source and especially for Drupal shops.
However, the market won't stop here. Most of the Drupal websites are not complex, they don't have any connections to backend systems, less than 10k pageviews per day and are relatively expensive to build and most of all expensive to maintain. Here is the business case for open source SAAS, solutions based on open source software like Aqcuia and Wordpress.com offer. These solutions with standard modules and a customisable template is good enough right now for 20% of the Drupal sites out there and will cost a fraction of what building it "by hand" will cost.
The users of these open source SAAS hosting solutions will only grow. Good for the parties offering these services, bad for the Drupal shops that have been building relatively simple portfolio sites. By itself, this trend might have a big impact those coding Drupal core, modules or working in for example the security team. This is not meant in a bad way, but with most of the sites going towards a smaler group of SAAS companies, the number of "independent" individuals adding to core or writing modules might actually get lower, they might have another itch. It will be very interesting to see how this will develop, I might be completely wrong here.
Performance takes time
Traditionally most Drupal shops do projects, do maintenance and do consulting. Some have found a nice niche, a place geographically apart, a specific vertical or a certain service like migration from another CMS. However, most Drupal shops build relatively simple websites for SOHO plus. I know there are many shops that work for high end enterprises. But not all the 280.000 Drupal sites fit in the Alexa top 100.000. So I do think that if you are a Drupal shop, you have to find your sweet spot the next couple of month. On the one hand we have operational excellence (a SAAS to host sites like gardens or a service like ProjectPAAS itself) and on the other hand customer intimacy (the complex sites with lots of integration with backend systems and complex workflow). There might be space between these two, but the portfolio site area will get very crowded and Drupal will not be the best tool to serve this in my opinion. This is part of the reason why we build our first SAAS around a product we understand and is close to our core business. We are already planning next services that might still be build in Drupal but will target a broader audience.
For the moment, if you are intersted in our product, dont be shy and talk to us on twitter or faces us. Potential resellers or users are welcome to fill out our form. We really do hope that our product can help you build faster websites and thereby push Drupal even more ahead of the curve.
A small plug, if you want to attend the Drupal event about design, frontend development and usability, be sure to take a look at frontendunited.org, London, April 13-14. I do think there are some of the best speakers lined up both from within our community and related communities, for example Christian Heilmann. The venue must be the coolest one ever to house so many Drupalistas. So think about ordering a ticket (free hugs from mortendk when you select community sponsorship) or become a sponsor and get some free tickets.
Order now and win a pony.
Last year, I was one of the coorganizers of Frontend United In Amsterdam, The Netherlands. I have organized dozen of events, DrupalCons, DrupalJams, DrupalCamps totaling a dozen of events. The best and most funny to organize of them all however was the Frontend United conference with good friends Jesper, Marek, Morten, Philippe and angel Isabelle. The weekly conference calls quickly became a selfhelp group and the best comedy channel available.
The fun we had organizing the event, clearly payed off and turned the event in to the best event I ever attended. Mostly because Fronten United is different. We have some rules to live by and these rules help us organize it and give the best value possible to the attendees. In fact, we try to be for Drupal what TED is for technology! Our rules are simple
- Outside in, not inside out
- Attendees first, not the sponsors (or mobile :-)
- Grow horizontally, not vertically
- Maximum value for attendees
- Nerds rule
These are simple rules, resulting in a great conference. Outside in means we will look at technology, design. The unimportant stuff and then but only then Drupal. We look at speakers who are architects, painters, people whose actions or ideas are completely irrelevant for Drupals community in the narrow sense but if mapped on our community, code or license of great influence. We value attendees above sponsors. We do *heart* our sponsors, they are the best. But in the end the sponsors and the organizers work for the attendees, not the other way around. We will never do a sponsored talk, an opening by a sponsor or a case-study, mixing content and sponsors is the best way to kill a brand in our opinion. We believe in growth, but not that a number like “attendees” has anything to do with growth. We aim at 250 people max per conference and grow in quality from there. We will never have 2.000 attendees but will have the best sessions available. As for the nerds part, the group photo was taken at 13:37 time.
We succeed in all of these rules last year. All but one. Despite the fact that one sponsor went belly up and did not pay our fiscal agency, the Drupal Association (thanks!), we still made money. And thereby did not give the maximum value for our attendees.
Or did we? If you look at this blog by friend Baris Frontend-United was awesome or at the blog of the king it looks we succeeed in givin the attendees the best con ever! It was great to hear jan Willem Tulp talk about data visualization and the story of how Jeroen Wijering sold his a license for his video player to YouTube for $25 is still great to hear. No matter what your question was (“$25 per server? Client? Month?”) his answer would be $25.
Here are some snapshots of the money we made with sales and the hat-round, the venue “Pakhuis de Zwijger”, the banner with the sponsors, the excellent t-shirt with the infamous astronaut and the drinking venue with the Druplicon as a logo.
So far for 2012. On with 2013. With the help of a great all-female team in the UK, we are pulling the best Drupal conference of once again, backed by the Drupal Association (thanks), in London, 13 and 14 of April, in Cargo. Ticket sales will start shortly, great keynote speakers are already lined up but we need you as a speaker and as a sponsor! So please earmark the date in your agenda, think about an inspiring talk Frontend related and download the attached sponsor brochure. And mail we if you are interested in sponsoring, bert AT boerland DOT com.
Now lets rock London!
A geek that cant throw, a 3D printer, some code, some batteries, a kinect and a trashcan.. Make a great combination, watch this:
Great art. Just great. See this work of Willy Verginer over at formfiftyfive
Willy's own site is showing of some great work of him as well, see verginer.com
Let your webservers accesslog be the source of a game of pong :-)
If you are a brew OSX user, a oneliner to install :-)
see logstalgia
Bovenop een heuveltje in een bosje in Santpoort, staat bovenstaande paal. Een rare paal, blauw, bijna een gedenksteen.
Op de voorkant staan de inscriptie in kapitalen "S E B".
Dus ik twitterde eens wat, over wie wist wat het was en direct twee antwoorden. Dank!
Het is een grenspaal tussen twee gebieden en maakt deel uit van een keten van grenspalen die te aanschouwen zijn op noord-hollandiii.
Bij een beschrijving van een paal in het zelfde bos, staat:
Dan in het Burgemeester Rijkenspark deze paal, met de inscripties B.E.H. aan de voorkant en S.E.B. aan de achterkant. Dus een grenspaal tussen "Bleek en Hoven" en "Spaarenberg". Over Bleek en Hoven schrijft de website Buitenplaatsen in Nederland: "In de 16e eeuw lag op het terrein van het latere hofstede een blekerij, die eerst Leck in de Bergen en later Bleek en Hoven werd genoemd. In 1757 werd bij de blekerij een hofstede gesticht. Adriaan van der Hoop kocht in 1820 en 1822 in verband met uitbreiding van zijn buitenplaats Spaarenberg delen van de hofstede Bleek en Hoven."
Het object zelf is ook nog eens een rijksmonument
Everytime you surf towards a website, you send a lot of information about you towards that site. Your IP address and the browser you are using for example with the user agent string. Smart banners -independent of behavioral targeting with tracking cookies- is possible with this. But please google, when I visit gmail in a chrome browser, do not ask me to download chrome. And when I use a Mac, dont ask to me to use the MSI format for that.
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