Berniejmitchell
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Engaging People Blogger, New Dorker & Purveyor of London Communities #TAGtribe #LBM #LLBS I Love People, Macchiato, Argentina, Kafka & Super Cool Wife! You in?
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- Inbound Marketing | Events | Engaging PeoplePublic Relations and Communications | United Kingdom, GBSummaryI work with people to join the dots between on line and off line.
I run the F7 Social Accelerator Program for Business and work on a consultancy basis with companies to develop their voice on and off line. I am a huge fan of blogging, collaboration and Inbound Marketing.
In the last few years in London and Europe over 200 people have spoken at my events, ‘un-conferences’ and Meet Up’s, including a London TEDx in TED Global Week 2011. I understand the value of converting digital marketing and communications into relationships that work off-line.
What’s always in my sights is how attendees connect before, during and after the event. How they communicate with each other? How brands and organisations communicate with them? A brochure and a follow up email may get a result but I question how often it secures a raving fan or relationship.
In our Web 3.0 we are less 'B2C' or 'B2B' and more 'P2P' - People to People;world the success of what we do both on and off line will be determined by our connections, collaborations and strength of relationships.
If you want 10,000 fans on your facebook page I am not your guy.
If you want to build relationships and developed advocacy around your business please get in touch.
Elsewhere on-line my bio reads like this….
Engaging People Blogger, New Dorker & Purveyor of London Communities #TAGtribe #LBM #LLBS I Love People, Macchiato, Argentina, Kafka & Super Cool Wife! You in?Specialties: Community Building & Engagement Inbound Marketing Relationship Marketing Location based marketing Word of mouth Marketing Event planning & productivity Project planning / Social Media strategy Social media marketing / PR / Brand management CRM / Social CRM / Nimble Speaking / Presenting / Training Content creation / Blogging Social Networks / Tribes / Meetup.com Facebook / Flickr / Foursquare / Google / LinkedIn / MeetUp.com / Ning / Twitter / Nimble Mastermind groups Making ideas happen!Experience- Apr 2012 - PresentInbound Marketing Trainer and Blogger / F7 Social MediaThe F7 Social Media Accelerator Programme for Business is a 3-month series of 7 live workshops, which take delegates through a progressive series of tasks and instruction, comprised of proven techniques. At the end of the 3 months, each attendee will have in their possession the assets, strategy, network, and knowledge to ensure financial success for their business, through social media marketing. We limit delegate numbers to 20 on each programme, to ensure plenty of 1-on-1 time with Mentors, and a more personal experience. The programme is underpinned by a support network, comprising our 8 mentors and fellow delegates, which promotes accountability and collaboration – essential components in the quest for a Socially Successful Business. In addition to Groups on Facebook and Linkedin, we will hold regular Webinars, Twitter chats and Google+ Hangouts (don’t worry … you’ll receive instruction on all of this technology at our events), to keep the momentum going, amongst our delegates. In addition, the programme is backed by a full money-back guarantee. If you attend all modules of the programme, complete the steps along the way, and at the end of the 3 months still feel that you have not benefitted in any way, we’ll refund your attendance fee. After all, if your business doesn’t gain, why should we?!
- Jul 2010 - PresentDigital Consultant / Engaging PeopleThrough 'Engaging People' I consult with established organisations who are looking for business growth and connected visibility. The right organisation will be alert to the notion of increasing revenue and reducing costs by strengthening their relationships and rapport with existing contacts, membership or clients for increased advocacy and relationship marketing. This is not suited to companies seeking to simply "selling more stuff" in the short term. Engaging People is for companies that believe in long term relationships, business growth and recognise that they need to build a solid connection between their off-line and on-line relationships as an essential method of communication to add value, listen to clients and build visibility. Recent projects have included: - Working with a membership based training company to take their first steps on-line into blogging as a way of communication and marketing their brand and increasing interconnectivity within their own client base. - Working with a Brussels based tech company to re-brand their website, build their blog and establish both their London and Paris offices. I connected them with prospects, collaborative partners and technical suppliers via events and from my network. Spoke at "Digital Marketing First" DMF 2010 and other events in Brussels on digital engagement. Presented at team training days and bar camps on social media, productivity and communication tools. - Working with a London based tech company to establish their message and connect them to a larger sized user base to seek a critical mass. This has involved test events, re-designing the functionality and user interface of their tool and working on their marketing strategy. - Staged the first UK Foursquare.com "Superswarm" with a team in London that attracted over 325 check-ins within two hours in October 2010.
- Dec 2009 - PresentFounder / TAGtribe LtdTAGtribe is about connections, collaborations and making ideas happen. It is based around a combination of breakfast mastermind groups and kick ass monthly evening events. These community events are about conversations instead of pitching, connections instead of leads; permission over advertising, engagement over spam and goals rather than targets. Not for the faint hearted, serial networkers and it absolutely not ‘one size fits all. TAGtribe monthly and fortnightly events are in London, including The Late Late Breakfast Show, SME 3.0, and mastermind groups. The community runs Social Media Week London workshops, TEDx Smithfield and collaborates with NRG-Networks closely.
Education-
2000 - 2005Roehampton University
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1995 - 1997School of Culinary Arts and Hospitality
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1986 - 1990Douai Abbey School
Additional Information-
Websites:
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Tweets
- @STYLISA I'll send you some good links - follow @mitchjoel too :-)
- @STYLISA Check the #babybernie tag:-)
- @helirajasalo top pub!
- @lucyjpayne what a book! :-)
- @thekidscoach @carolverity "life is what happens when you are making plans....."
- @1burnm ha! :-)
- @priyal sheep 2012
- @mitchjoel Happy Birthday :-)
- @CraigMJamieson hello! All good? #NIMBLE
- @Jonny_F what speculation ?
- @theredrocket @andybargery @davidbthomas @mariancramers "the beautiful ones" (ish) - thanks for a great night guys!
- @MarianCramers Great to meet you tonight - say hi to @ralphcochrane on twitter too :-)
- @STYLISA aye! :-)
- @stylisa hello!
- @londoncharlotte @mariancramers say hello to each other! Good tech stuff and all that :-)
- @theredrocket @andybargery @DavidBThomas @mariancramers #socialsalon @ The Hospital Club http://t.co/IoAW7KPU
- Summer in the City @ Royal Observatory http://t.co/mhoMndMF
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Checkins
- The Hospital Club24 Endell St.
- The Cross Keys31 Endell Street
- Holborn Underground Station88-94 Kingsway
- Royal ObservatoryBlackheath Ave.
- Greenwich ParkRomney Rd.
- Canary WharfCanary Wharf
- Seven Kings ParkAldborough Road South
- Moo!4 Cobb St.
- London Liverpool Street Railway Station (LST)Liverpool St.
- Cloudforce Social Enterprise Tour 2012 - London @ ExCeL EastOne Western Gateway, Royal Victoria Dock
- Cloudforce Social Enterprise Tour 2012 - London @ ExCeL EastOne Western Gateway, Royal Victoria Dock
- Holborn Underground Station88-94 Kingsway
- The Hospital Club24 Endell St.
- The Cross Keys31 Endell Street
- Sway Restaurant Bar & Club61-65 Great Queen Street
- 5th View Bar & FoodWaterstone's Piccadilly, 203-205 Piccadilly
- J + A cafe4 Sutton Lane
- Zizzi8 Central St Giles Piazza
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Photos
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Posts
#llbs @likeourselves explore why we are “too shy - shy” (Taken with Instagram at Sway Bar)
Glowing @lesanto @drewellis @GabrielleNYC #unethicalweb (Taken with Instagram at Adam St. Club)
#techntaste @no_added_salt great grub #babybernie #Essex (Taken with Instagram at TalkTalk Customer Experience Centre)
#techntaste @hummingbbakery Cup Cakes (Taken with Instagram at TalkTalk Customer Experience Centre)
#techntaste & #tweetcamp @farhan & @Abigail (Taken with Instagram at TalkTalk Customer Experience Centre)
#techntaste @leesmallwood starts with a wave! (Taken with Instagram at TalkTalk Customer Experience Centre)
#Techntaste @dunfordwood - brilliant talk about restaurants on twitter (Taken with Instagram at TalkTalk Customer Experience Centre)
Retro! #cloudforce @jobsworth & @jeffpulver taken at our #140conf @Meetup (Taken with Instagram at Royal Festival Hall)
London 2012 Update by @kevpma shares at #nrgldn #tagtribe (Taken with Instagram at Charing Cross Hotel London)
#tagtribe @jamespoulter strips into SME 2.0 with a bang! (Taken with Instagram at Maxwell Winward LLP Solicitors)
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